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Chapter One The Importance of Business Etiquette ÉÌÎñÀñÒǵÄÖØÒªÐÔ Objectives£¨Ñ§Ï°Ä¿±ê£© Lead-in£¨µ¼¶Á£© Test yourself£¨×ÔÎÒ²âÊÔ£© Part I The Concept of Business Etiquette ÉÌÎñÀñÒǵĸÅÄî Part II The Principles of Business Etiquette ÉÌÎñÀñÒǵÄÔ­Ôò Situational practice for etiquettes ÀñÒÇ¿ÚÓïʵ¾° Terminology related Ïà¹ØÀñÒÇÊõÓï Useful expressions for etiquettes ÀñÒÇÓÃÓＯ½õ Exercises£¨¿ÎºóÁ·Ï°£© Extension£¨ÍØÕ¹ÔĶÁ£© Self-study£¨×Ôѧ·´À¡£© Chapter Two Business Image Etiquette ÉÌÎñÀñÒÇÐÎÏó Objectives£¨Ñ§Ï°Ä¿±ê£© Lead-in£¨µ¼¶Á£© Test yourself£¨×ÔÎÒ²âÊÔ£© Part I Grooming ÒÇÈÝÐÎÏóÐÞÊÎ Part II Dress Code ×Å×°¹æ·¶ Situational practice for etiquettes ÀñÒÇ¿ÚÓïʵ¾° Terminology related Ïà¹ØÀñÒÇÊõÓï Useful expressions for etiquettes ÀñÒÇÓÃÓＯ½õ Exercises£¨¿ÎºóÁ·Ï°£© Extension£¨ÍØÕ¹ÔĶÁ£© Self-study£¨×Ôѧ·´À¡£© Chapter Three Telephone Etiquette ÉÌÎñµç»°ÀñÒÇ Objectives£¨Ñ§Ï°Ä¿±ê£© Lead-in£¨µ¼¶Á£© Test yourself£¨×ÔÎÒ²âÊÔ£© Part I The Guidelines for Handling Outgoing Calls ²¦´òµç»°µÄÀñÒÇ Part II Guidelines for Handling Incoming Calls ½ÓÌýµç»°µÄÀñÒÇ Situational practice for etiquettes ÀñÒÇ¿ÚÓïʵ¾° Terminology related Ïà¹ØÀñÒÇÊõÓï Useful expressions for etiquettes ÀñÒÇÓÃÓＯ½õ Exercises£¨¿ÎºóÁ·Ï°£© Extension£¨ÍØÕ¹ÔĶÁ£© Self-study£¨×Ôѧ·´À¡£© Chapter Four Etiquette For Receiving Guests ÉÌÎñ½Ó´ýÀñÒÇ Objectives£¨Ñ§Ï°Ä¿±ê£© Lead-in£¨µ¼¶Á£© Test yourself£¨×ÔÎÒ²âÊÔ£© Part I Etiquettes for Introduction and Greetings ½éÉܺÍÎʺòÀñÒÇ Part II The Procedure of Receiving Guests ÉÌÎñ½Ó´ý¾ßÌå²½Öè Situational practice for etiquettes ÀñÒÇ¿ÚÓïʵ¾° Terminology related Ïà¹ØÀñÒÇÊõÓï Useful expressions for etiquettes ÀñÒÇÓÃÓＯ½õ Exercises£¨¿ÎºóÁ·Ï°£© Extension£¨ÍØÕ¹ÔĶÁ£© Self-study£¨×Ôѧ·´À¡£© Chapter Five Business Dinner Etiquette ÉÌÎñÑç»áÀñÒÇ Objectives£¨Ñ§Ï°Ä¿±ê£© Lead-in£¨µ¼¶Á£© Test yourself£¨×ÔÎÒ²âÊÔ£© Part I Forms of Business Entertaining ÉÌÎñÑçÇëµÄ·½Ê½ Part II Preparations for the Business Meals ÉÌÎñÑçÇëµÄ³ï±¸ Part III Etiquettes for Business Dinner ÉÌÎñ²Í»áÀñÒÇ Situational practice for etiquettes ÀñÒÇ¿ÚÓïʵ¾° Terminology related Ïà¹ØÀñÒÇÊõÓï Useful expressions for etiquettes ÀñÒÇÓÃÓＯ½õ Exercises£¨¿ÎºóÁ·Ï°£© Extension£¨ÍØÕ¹ÔĶÁ£© Self-study£¨×Ôѧ·´À¡£© Chapter Six Job Application And Interview ÇóÖ°ÓëÃæÊÔÀñÒÇ Objectives£¨Ñ§Ï°Ä¿±ê£© Lead-in£¨µ¼¶Á£© Test yourself£¨×ÔÎÒ²âÊÔ£© Part I Resumes and Application Letters ¸öÈ˼òÀúÓëÇóÖ°ÐÅ Part II The Job Interview ÃæÊÔ Situational practice for etiquettes ÀñÒÇ¿ÚÓïʵ¾° Terminology related Ïà¹ØÀñÒÇÊõÓï Useful expressions for etiquettes ÀñÒÇÓÃÓＯ½õ Exercises£¨¿ÎºóÁ·Ï°£© Extension£¨ÍØÕ¹ÔĶÁ£© Self-study£¨×Ôѧ·´À¡£© Chapter Seven Correspondence Etiquette ÉÌÎñÐź¯ÀñÒÇ Objectives£¨Ñ§Ï°Ä¿±ê£© Lead-in£¨µ¼¶Á£© Test yourself£¨×ÔÎÒ²âÊÔ£© Part I The Format of Business Letters ÉÌÎñÐź¯µÄ¸ñʽ Part II Principles of Business Letter Writing ÉÌÎñÐź¯Ð´×÷Ô­Ôò Part III Writing Techniques of business Letter Writing ÉÌÎñÐź¯Ð´×÷¼¼ÇÉ Situational practice for etiquettes ÀñÒÇ¿ÚÓïʵ¾° Terminology related Ïà¹ØÀñÒÇÊõÓï Useful expressions for etiquettes ÀñÒÇÓÃÓＯ½õ Exercises£¨¿ÎºóÁ·Ï°£© Extension£¨ÍØÕ¹ÔĶÁ£© Self-study£¨×Ôѧ·´À¡£© International Business Etiquette ¹ú¼ÊÉÌÎñÀñÒÇ£¨Ë«Óï°æ£© Chapter Eight Etiquette in International Business Negotiation ¹ú¼ÊÉÌÎñ̸ÅÐÀñÒÇ Objectives£¨Ñ§Ï°Ä¿±ê£© Lead-in£¨µ¼¶Á£© Test yourself£¨×ÔÎÒ²âÊÔ£© Part I Negotiators as Hosts ×÷Ϊ¶«µÀÖ÷µÄ̸ÅÐÕß Part II Negotiators as Guests ×÷Ϊ±ö¿ÍµÄ̸ÅÐÕß Part III Taboos of Business Negotiation of Different Cultures ¸÷¹úµÄÉÌÎñ̸Åнû¼É Situational practice for etiquettes ÀñÒÇ¿ÚÓïʵ¾° Terminology related Ïà¹ØÀñÒÇÊõÓï Useful expressions for etiquettes ÀñÒÇÓÃÓＯ½õ Exercises£¨¿ÎºóÁ·Ï°£© Extension£¨ÍØÕ¹ÔĶÁ£© Self-study£¨×Ôѧ·´À¡£© Chapter Nine Business Travel Etiquette ÉÌÎñÂÃÐÐÀñÒÇ Objectives£¨Ñ§Ï°Ä¿±ê£© Lead-in£¨µ¼¶Á£© Test yourself£¨×ÔÎÒ²âÊÔ£© Part I Basic Etiquette of Business Travel ÉÌÎñÂÃÐлù±¾ÀñÒÇ Part II Foreign Customs and Holiday Etiquette Íâ¹úÏ°Ë×Óë½ÚÈÕÀñÒÇ Situational practice for etiquettes ÀñÒÇ¿ÚÓïʵ¾° Terminology Related Ïà¹ØÀñÒÇÊõÓï Useful Expressions for etiquettes ÀñÒÇÓÃÓＯ½õ Exercises£¨¿ÎºóÁ·Ï°£© Extension£¨ÍØÕ¹ÔĶÁ£© Self-study£¨×Ôѧ·´À¡£© Chapter Ten An Introduction to Multi-Cultural Business Etiquette ¸÷¹úÉÌÎñÎÄ»¯ÀñÒÇ Objectives£¨Ñ§Ï°Ä¿±ê£© Lead-in£¨µ¼¶Á£© Test yourself£¨×ÔÎÒ²âÊÔ£© Part I The Business Etiquette and Protocol of Some Major Ö÷Òª¹ú¼ÒµÄÉÌÎñÀñÒǼ°ÐÐΪ¹æ·¶ Part II The Cultural Taboos of Some Major Countries Ö÷Òª¹ú¼ÒµÄÉÌÎñ½û¼É Situational Practice for etiquettes ÀñÒÇ¿ÚÓïʵ¾° Terminology Related Ïà¹ØÀñÒÇÊõÓï Useful Expressions for etiquettes ÀñÒÇÓÃÓＯ½õ Exercises£¨¿ÎºóÁ·Ï°£© Extension£¨ÍØÕ¹ÔĶÁ£© Self-study£¨×Ôѧ·´À¡£© Keys to Exercises ²Î¿¼´ð°¸ Reference ²Î¿¼ÎÄÏ×