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Unit 1 ÉÌÎñÓ¢Óï·­Òë¸ÅÂÛ(Introduction to Business English Translation) 1 1.1 ·­ÒëµÄ¶¨Òå 2 1.2 ·­ÒëµÄ±ê×¼ 3 1.3 ÒëÕߵĺϸñÌõ¼þ 7 1.4 ·­ÒëµÄ×Ôѧ·½·¨ 9 1.5 ÎÒ¹ú·­ÒëÊ·¼ò½é 12 Á·Ï° 13 Unit 2 ÉÌÎñÓ¢Óï·­Òë·½·¨(Translation Methods of Business English) 15 2.1 Ö±ÒëÓëÒâÒë 16 2.1.1 Ö±Òë·¨ 16 2.1.2 ÒâÒë·¨ 18 2.1.3 Ö±Òë¡¢ÒâÒë²¢Óû¥²¹ 19 2.1.4 ʹÓÃÖ±ÒëÓëÒâÒëʱӦעÒâµÄÎÊÌâ 20 2.2 Ò컯Óë¹é»¯ 20 2.2.1 Ò컯·¨ 21 2.2.2 ¹é»¯·¨ 22 2.2.3 Ò컯¡¢¹é»¯²¢Óû¥²¹ 22 2.2.4 ʹÓÃÒ컯Óë¹é»¯Ê±Ó¦×¢ÒâµÄÎÊÌâ 23 Á·Ï° 24 Unit 3 ÉÌÎñÃûƬ(Business Cards) 26 3.1 ÃûƬ¼ò½é 26 3.2 ÓïÑÔÌصã 29 3.3 ·­Òë¼¼ÇÉ 31 3.3.1 ÈËÃûµÄ·­Òë 31 3.3.2 µØÖ·µÄ·­Òë 33 3.3.3 Ö°ÎñµÄ·­Òë 34 3.4 ·­ÒëÀýÎö 35 3.5 ·­ÒëµãµÎ£ºÉÌÎñÓ¢ÓïµÄÓïÑÔÌصãºÍ·­ÒëÔ­Ôò 39 Á·Ï° 43 Unit 4 ±êʶÓï(Signs) 47 4.1 ±êʶÓï¼ò½é 47 4.2 ÓïÑÔÌصã 49 4.3 ·­Òë¼¼ÇÉ 51 4.4 ÎóÒëÀýÎö 53 4.5 ·­ÒëµãµÎ£ºÔöÒë·¨ºÍ¼õÒë·¨ 60 4.5.1 ÔöÒë·¨ 61 4.5.2 ¼õÒë·¨ 63 Á·Ï° 65 Unit 5 É̱ê(Trademark) 70 5.1 É̱ê¼ò½é 70 5.2 ÓïÑÔÌصã 73 5.3 ·­ÒëÔ­ÔòºÍ¼¼ÇÉ 74 5.4 ·­ÒëÀýÎö 76 5.6 ·­ÒëµãµÎ£º´ÊÀàת»»·¨ 80 Á·Ï° 84 Unit 6 ¹«Ë¾½éÉÜ(Company Introduction) 87 6.1 ¹«Ë¾½éÉܼò½é 87 6.2 ÓïÑÔÌصã 88 6.3 ·­Òë¼¼ÇÉ 90 6.4 ·­ÒëÀýÎö 92 6.5 ·­ÒëµãµÎ£ºÖظ´·¨ 97 Á·Ï° 99 Unit 7 ²úƷ˵Ã÷Êé(Products Description) 101 7.1 ²úƷ˵Ã÷Êé¼ò½é 101 7.2 ÓïÑÔÌصã 104 7.3 ·­ÒëÔ­ÔòºÍ¼¼ÇÉ 105 7.3.1 ·­ÒëÔ­Ôò 105 7.3.2 ·­Òë¼¼ÇÉ 106 7.4 ·­ÒëÀýÎö 109 7.5 ·­ÒëµãµÎ£ºÕý˵·´Òë¡¢·´ËµÕýÒë·¨ 119 Á·Ï° 122 Unit 8 ¹ã¸æ(Advertisement) 125 8.1 ¹ã¸æ¼ò½é 125 8.2 ÓïÑÔÌصã 128 8.3 ·­Òë¼¼ÇÉ 130 8.4 ·­ÒëÀýÎö 132 8.5 ·­ÒëµãµÎ£º·ÖÒë·¨ºÍºÏÒë·¨ 139 8.5.1 ·ÖÒë·¨ 139 8.5.2 ºÏÒë·¨ 141 Á·Ï° 145 Unit 9 ÉÌÎñÐź¯(Business Letters) 148 9.1 ÉÌÎñÐź¯¼ò½é 148 9.2 ÓïÑÔÌصã 152 9.3 ·­Òë¼¼ÇÉ 160 9.4 ·­ÒëÀýÎö 163 9.5 ·­ÒëµãµÎ£º´ÊÐòµ÷Õû·¨ 169 Á·Ï° 172 Unit 10 ×éÖ¯»ú¹¹(Organizations) 175 10.1 ×éÖ¯»ú¹¹¼ò½é 175 10.2 ÓïÑÔÌصã 179 10.3 ·­ÒëÔ­ÔòÓë¼¼ÇÉ 179 10.4 ·­ÒëµãµÎ£ºÍâÀ´´ÊÓïµÄ·­Òë 187 Á·Ï° 190 Unit 11 ÉÌÎñµ¥Ö¤(Business Documents) 193 11.1 ÉÌÎñµ¥Ö¤¼ò½é 193 11.2 ÓïÑÔÌصã 194 11.3 ·­ÒëÔ­ÔòÓë¼¼ÇÉ 199 11.4 ·­ÒëÀýÎö 201 11.5 ·­ÒëµãµÎ£ºÓï̬ת»»·¨ 209 Á·Ï° 212 ²Î¿¼ÎÄÏ× 215