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商务英语函电 版权信息
- ISBN：9787300285184
- 条形码：9787300285184 ; 978-7-300-28518-4
- 装帧：一般胶版纸
- 册数：暂无
- 重量：暂无
- 所属分类：>
商务英语函电 内容简介
《商务英语函电/21世纪高职高专规划教材·国际经济与贸易系列》以行业、企业对职业能力的需要为出发点，以培养学习者应具备的实际操作能力为目标，以进出口交易为基础，着力强化学习者实际动手能力的培养，编写内容涵盖建立业务关系、交易磋商、交易履行等各个环节，全方位、多角度层层深入，将专业知识融会贯通，使学习者在仿真国际贸易环境里，学会开展交易谈判、订立并履行合同等，有效地将知识系统化、专业化，学会在不同的业务背景下灵活运用专业知识和语言知识，提高解决问题和处理问题的综合能力，为职业院校在校生、企业员工和社会公众等更加全面、系统、规范地掌握专业知识，获取职业技能和相关职业资格证书，以及企业提升人力资源水平提供有力支撑。
商务英语函电 目录
PART ONE LAYOUT OF BUSINESS LETTERS/1
PART TWO BUSINESS NEGOTIATION/17
Module I Establishment of Business Relations/18
Project Establishment of Business Relations/18
Task 1 A Letter from Exporter/19
Task 2 A Letter from Importer/24
Task 3 An Invitation Letter/28
Module II Enquiry， Offer， Counter-offer & Acceptance/33
Project 1 Enquiry/33
Task 1 A General Enquiry/34
Task 2 A Specific Enquiry/39
Project 2 Offer/44
Task 1 A Firm Offer/45
Task 2 A Non-firm Offer/50
Project 3 Counter-offer/55
Task 1 A Counter-offer on Price/56
Task 2 A Recounter-offer on Price/61
Task 3 A Counter-offer on Payment/65
Task 4 A Recounter-offer on Payment/70
Task 5 A Counter-offer on Shipment/73
Project 4 Acceptance/77
Task 1 Acceptance of a Counter-offer/78
Task 2 Acceptance with Condition/81
Task 3 Declining a Counter-offer/84
Module III Conclusion of Business/88
Project 1 Order/88
Task 1 A First Order/89
Task 2 A Repeat Order/93
Task 3 Order Confirmation/96
Project 2 Contract/100
Task 1 Sending Sales Contract/101
Task 2 Countersignature/105
PART THREE EXECUTION OF CONTRACT/111
Module I Payment/112
Project 1 Urging Payment/112
Task 1 Urging Payment of Deposit/113
Task 2 Urging Payment of Proceeds/115
Project 2 L/C Establishment & Amendment/119
Task 1 L/C Establishment/120
Task 2 A Specimen L/C/125
Task 3 Asking for L/C Amendment/133
Task 4 Asking for L/C Extension/137
Module II Packing & Shipment/141
Project 1 Packing & Marking/141
Task 1 Packing/142
Task 2 Shipping Marks/147
Project 2 Shipment/151
Task 1 Urging Shipment/152
Task 2 Asking for Partial Shipment/156
Task 3 Alteration in Shipping Arrangement/159
Task 4 Shipping Advice/163
Task 5 Customs Declaration/167
Module III Insurance/172
Project Insurance/172
Task 1 Insurance Practice/173
Task 2 Applying for Insurance/177
Task 3 Covering Insurance for Buyer/180
Module IV Complaint & Claim/185
Project Complaint & Claim/185
Task 1 Complaint about Wrong Delivery/186
Task 2 Settlement of Complaint/189
Task 3 Claim for Damaged Goods/193
Task 4 Claim for Inferior Quality/197
Task 5 Declining a Claim/200
PART FOUR CROSS-BORDER E-COMMERCE/205
Module Cross-border E-commerce/206
Project Cross-border E-commerce/206
Task 1 Sales Promotion/207
Task 2 Reply to Inquiry about Size/210
Task 3 Inquiry about Payment/213
Task 4 Logistics/217
Task 5 Dispute Settlement/220
Skill Trainings/225
References/243
Appendices/244
PART TWO BUSINESS NEGOTIATION/17
Module I Establishment of Business Relations/18
Project Establishment of Business Relations/18
Task 1 A Letter from Exporter/19
Task 2 A Letter from Importer/24
Task 3 An Invitation Letter/28
Module II Enquiry， Offer， Counter-offer & Acceptance/33
Project 1 Enquiry/33
Task 1 A General Enquiry/34
Task 2 A Specific Enquiry/39
Project 2 Offer/44
Task 1 A Firm Offer/45
Task 2 A Non-firm Offer/50
Project 3 Counter-offer/55
Task 1 A Counter-offer on Price/56
Task 2 A Recounter-offer on Price/61
Task 3 A Counter-offer on Payment/65
Task 4 A Recounter-offer on Payment/70
Task 5 A Counter-offer on Shipment/73
Project 4 Acceptance/77
Task 1 Acceptance of a Counter-offer/78
Task 2 Acceptance with Condition/81
Task 3 Declining a Counter-offer/84
Module III Conclusion of Business/88
Project 1 Order/88
Task 1 A First Order/89
Task 2 A Repeat Order/93
Task 3 Order Confirmation/96
Project 2 Contract/100
Task 1 Sending Sales Contract/101
Task 2 Countersignature/105
PART THREE EXECUTION OF CONTRACT/111
Module I Payment/112
Project 1 Urging Payment/112
Task 1 Urging Payment of Deposit/113
Task 2 Urging Payment of Proceeds/115
Project 2 L/C Establishment & Amendment/119
Task 1 L/C Establishment/120
Task 2 A Specimen L/C/125
Task 3 Asking for L/C Amendment/133
Task 4 Asking for L/C Extension/137
Module II Packing & Shipment/141
Project 1 Packing & Marking/141
Task 1 Packing/142
Task 2 Shipping Marks/147
Project 2 Shipment/151
Task 1 Urging Shipment/152
Task 2 Asking for Partial Shipment/156
Task 3 Alteration in Shipping Arrangement/159
Task 4 Shipping Advice/163
Task 5 Customs Declaration/167
Module III Insurance/172
Project Insurance/172
Task 1 Insurance Practice/173
Task 2 Applying for Insurance/177
Task 3 Covering Insurance for Buyer/180
Module IV Complaint & Claim/185
Project Complaint & Claim/185
Task 1 Complaint about Wrong Delivery/186
Task 2 Settlement of Complaint/189
Task 3 Claim for Damaged Goods/193
Task 4 Claim for Inferior Quality/197
Task 5 Declining a Claim/200
PART FOUR CROSS-BORDER E-COMMERCE/205
Module Cross-border E-commerce/206
Project Cross-border E-commerce/206
Task 1 Sales Promotion/207
Task 2 Reply to Inquiry about Size/210
Task 3 Inquiry about Payment/213
Task 4 Logistics/217
Task 5 Dispute Settlement/220
Skill Trainings/225
References/243
Appendices/244
展开全部
商务英语函电 节选
Business letters are one of the means used by firms or companies to keep in touch with their customers. They send letters to ask for or to convey information; to make or to accept an offer; to deal with matters concerning business negotiation, etc.Although formality in business letter writing is rapidly giving way to a less conventional and more friendly style, the layout still follows a more or less set pattern determined by custom. Choice of layout is a matter of individual taste, but it is better to follow established practice, to which the business world has become accustomed.
商务英语函电 作者简介
王俊，副教授，是安徽国际商务职业学院商务英语教育部创新发展行动计划建设专业、省级高水平高职专业、省级特色专业和省级优秀团队的主要成员，主授商务英语函电、报关英语、货代英语、外贸英语泛读等课程。省级商务英语专业带头人，省级高校学科（专业）拔尖人才学术资助项目获得者，主持省级商务英语专业教学资源库、商务英语示范实习实训中心、商务英语函电精品课程、商务英语函电教学团队（第1主持人）和规划教材等项目建设，获得省级教学成果奖4项，主、参编***、省级规划教材和其他教材若干本，全国国际商务单证员培训师。常年担任安徽省多家涉外企业员工培训、资料及项目谈判翻译和安徽省援外项目授课教师。严武，浙江湖州天泽进出口有限公司总经理。从事外贸工作十余年，期间多次驻国外负责开拓海外市场，客户主要分布于欧洲、美洲和亚洲，具有丰富的商务谈判、海外市场拓展和境内外大型展会经验。 郝美彦，副教授，山西省财政税务专科学校财经高职研究所副所长，主授商务英语、商务英语听力、国际贸易实务等20余门课程教学，主、参编教材11部，发表教科研论文20余篇；主持、参与省级科研课题10余项，校级课题5项；在“山西省中青年双语教学基本功竞赛”中获二等奖；获山西省第三届高职高专院校“双师型”优秀教师荣誉称号，并被山西省劳动竞赛委员会荣记二等功。参与职业教育国际贸易专业国家教学资源库“职业考证库”项目建设；指导学生在全国职业院校高职组“互联网+国际贸易综合技能”技能大赛荣获三等奖两次；多次获评优秀教师和“优秀共产党员”。李树刚，安徽国际商务职业学院讲师，主授商务英语函电、货代英语等课程。获省级教学成果奖5项，主持省级线上教学重大项目1项，主持省级务英语函电教学团队（第2主持人）和省级商务英语函电MOOC建设，是省级商务英语函电和商英口语精品开放课程项目组主要成员，参与省级教学项目2项，指导学生获国赛二等奖3项，省赛一等奖3项，参编省级规划教材1部，其他教材2部。 华云世，安徽国际商务职业学院讲师，主授商务英语函电、商务英语泛读、报关英语等课程。省级商务英语专业教学资源库、商务英语函电精品课、商务英语函电教学团队、商务英语函电慕课等项目组主要成员，省级“十一五”规划教材副主编，参编多部商务英语教材，获得2项省级教学成果奖，多次被评为校级“先进个人”和“学生心目中的好老师”。
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