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21世纪经济管理新形态教材·电子商务系列DHgate平台运营

21世纪经济管理新形态教材·电子商务系列DHgate平台运营

出版社:清华大学出版社出版时间:2020-08-01
开本: 其他 页数: 271
本类榜单:管理销量榜
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21世纪经济管理新形态教材·电子商务系列DHgate平台运营 版权信息

  • ISBN:9787302560203
  • 条形码:9787302560203 ; 978-7-302-56020-3
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 所属分类:>>

21世纪经济管理新形态教材·电子商务系列DHgate平台运营 本书特色

本书为校企合作教材,主要介绍了DHgate平台的开店流程,主要内容包括敦煌平台的注册认证、选品、产品上传、运营以及店铺和客服维护。 本书十分详细地介绍了如何在DHgate平台开店,不仅适合应用型本科的教学,同时兼顾社会图书的需要,对于跨境电商专业的学生和跨境电商从业人员来说,操作性、实用性都很强。 古有丝绸之路,黄沙飞扬,骆驼缓行,深知前路漫漫。 今有敦煌平台,一带一路,买卖畅达,却道联网奇妙。

21世纪经济管理新形态教材·电子商务系列DHgate平台运营 内容简介

本书介绍了敦煌平台的开店流程,主要内容包括敦煌平台的注册认证、选品、产品上传、运营以及店铺和客服维护。敦煌平台是一个老牌的电商平台,平台各方面都比较成熟,对于跨境电商从业人员是一个很不错的选择,但是目前市面上没有系统介绍这个平台的教材。本书十分详细地介绍了如何在敦煌平台开店,不仅适应高校教材市场的需要,同时兼顾社会图书的需要,对于跨境电商专业的学生和跨境电商从业人员来说,操作性、实用性都很强。

21世纪经济管理新形态教材·电子商务系列DHgate平台运营 目录

目 录


学习项目1 认识并注册认证DHgate平台 ·····································································1


学习任务1 认识DHgate平台 ···········································································2


学习任务2 注册认证DHgate平台 ···································································6


学习项目2 熟悉DHgate平台选品技巧 ········································································19


学习任务1 了解选品的基本知识 ···································································20


学习任务2 利用DHgate平台选品 ·································································24


学习任务3 利用其他渠道选品 ·······································································29


学习任务4 利用工具选品 ···············································································37


学习任务5 分析目标市场 ···············································································47


学习任务6 寻找供应商 ···················································································49


学习项目3 掌握DHgate平台产品发布技巧 ······························································58


学习任务1 填写产品基本信息 ·······································································59


学习任务2 填写产品销售信息 ·······································································73


学习任务3 填写产品内容描述 ·······································································80


学习任务4 填写产品包装信息 ·······································································94


学习任务5 设置运费 ·······················································································98


学习任务6 设置产品有效期和售后服务模板 ·············································103


学习项目4 认识国际物流与DHgate平台海外仓 ···················································112


学习任务1 认识国际物流 ·············································································113


学习任务2 选择物流公司与货运方式 ························································119





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21世纪经济管理新形态教材·电子商务系列DHgate平台运营 作者简介

程永伟,女,1980年11月生,汉族,湖北英山人,2002年毕业于兰州理工大学英语系;2005年毕业于湖南大学外国语学院,获外国语言学及应用语言学硕士学位。现任莆田学院商务英语系讲师。

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