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跨境电子商务英语(音频指导版跨境电子商务创新型人才培养系列教材)

跨境电子商务英语(音频指导版跨境电子商务创新型人才培养系列教材)

出版社:人民邮电出版社出版时间:2020-08-01
开本: 16开 页数: 191
本类榜单:教材销量榜
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跨境电子商务英语(音频指导版跨境电子商务创新型人才培养系列教材) 版权信息

  • ISBN:9787115539885
  • 条形码:9787115539885 ; 978-7-115-53988-5
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 所属分类:>>

跨境电子商务英语(音频指导版跨境电子商务创新型人才培养系列教材) 本书特色

1.商务英语专业跨境电商方向教师写作,有很好的英语教学功底。2.全面介绍跨境电商英语的基础知识和应用场景,每章分为warming up、listening、speaking、reading、exercises,难度适中,适合教学使用。3.配套资源丰富,作者配套PPT、教案、习题答案、试卷、听力素材,并配套音频。

跨境电子商务英语(音频指导版跨境电子商务创新型人才培养系列教材) 内容简介

本书内容分为12个unit,分别介绍跨境电商概述、主流跨境电商平台、跨境电商开店、跨境电商店铺和详情页设置、跨境电商产品管理、跨境电商订单管理、跨境电商营销、跨境电商支付、跨境电商物流、跨境电商客户服务、跨境电商评价管理、跨境电商供应链。每unit分为3个part,设置warming up、listening、speaking、reading几个模块,训练读者听、说、读、写、译各方面的能力,培养读者跨境电子商务英语语言能力和良好的靠前视野、跨文化交际能力,提升其在跨境电子商务领域的综合竞争力。

跨境电子商务英语(音频指导版跨境电子商务创新型人才培养系列教材) 目录

Cross-Border E-Commerce English

Unit 1 Overview of Cross-Border E-Commerce
Part 1 The Concept of Cross-Border E-Commerce
Part 2 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce
Part 3 The Current Situation of Cross-Border E-Commerce in China
Part 4 The Innovation and Entrepreneurship of Cross-Border E-Commerce

Unit 2 Main Cross-Border E-Commerce Platforms
Part 1 Amazon & eBay
Part 2 Alibaba & AliExpress
Part 3 DHgate
Part 4 Shopee

Unit 3 Opening a Cross-Border E-Commerce Store
Part 1 Selection of a Cross-Border E-Commerce Platform
Part 2 Preparation of Registration Materials
Part 3 Procedures of Shop Registration
Part 4 FAQ while Opening a Cross-Border E-Commerce Store

Unit 4 Store and Product Description
Part 1 Store Description
Part 2 Title and Key Words of a Product
Part 3 Banners and Pictures
Part 4 Product Description & Features

Unit 5 Cross-Border E-Commerce Product Management
Part 1 Product Selection
Part 2 Product Sorting
Part 3 Product Pricing
Part 4 Forbidden and Restricted Products (include: Intellectual Property Issue)

Unit 6 Cross-Border E-Commerce Order Management
Part 1 Pre-sale Inquiry and Reply
Part 2 Price Negotiation
Part 3 Placing an Order
Part 4 Follow-up of Order Related Services

Unit 7 Cross-Border E-Commerce Marketing Activities
Part 1 Promotion & Marketing (Platform-inside & SNS)
Part 2 SEO
Part 3 SEM
Part 4 Brand Building

Unit 8 Cross-Border E-Commerce Payment
Part 1 Offline Payments
Part 2 Online Payments (PayPal, Paynooer, LianLian)
Part 3 Payment Process
Part 4 Account Withdrawal

Unit 9 Cross-Border E-Commerce Logistics and Warehousing
Part 1 Packaging
Part 2 Logistics Channels
Part 3 Domestic and Overseas Warehouses
Part 4 Delivery Tracking & Transportation Time

Unit 10 After-sale Service of Cross-Border E-Commerce
Part 1 After-sale Rules
Part 2 Disputes and Complaints
Part 3 Changing or Returning the Goods
Part 4 Claiming

Unit 11 Transaction Evaluation of Cross-Border E-Commerce
Part 1 Five-star Praise and Feedback
Part 2 Bad Review and Feedback
Part 3 Evaluation and Comments Modifying
Part 4 Seller’s Evaluation of the Buyer

Unit 12 ERP and Supply Chain of Cross-Border E-Commerce
Part 1 Functions and Advantages of ERP
Part 2 Main ERP Systems
Part 3 Supply Chain Service Provider
Part 4 Supply Chain Management
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跨境电子商务英语(音频指导版跨境电子商务创新型人才培养系列教材) 作者简介

易静,晴川学院英语系负责人,对跨境电商研究多年,英语水平高,对跨境电子商务客服有深入了解,写作适合本科院校、职业院校电子商务专业、国际贸易专业、商务英语专业的教材。

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