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实用商务英语教程

实用商务英语教程

作者:李瑶
出版社:上海交通大学出版社出版时间:2020-05-01
开本: 26cm 页数: 167页
本类榜单:外语销量榜
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实用商务英语教程 版权信息

  • ISBN:9787313221469
  • 条形码:9787313221469 ; 978-7-313-22146-9
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 所属分类:>

实用商务英语教程 内容简介

本书内容紧密围绕各项商务话题, 模拟商务交际环境, 选取商务领域活动中的12个典型话题: 公司简介、产品和服务、营销、广告、支付、雇佣、会议、文化、差旅、公司业绩、商业道德和商业竞争, 涵盖商务英语听、说、读、写、译等技能训练和案例分析, 同时引导学生了解商务领域的相关礼仪。

实用商务英语教程 目录

Unit 1 Company Profiles
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Six Signs of a Doomed Entrepreneur
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: An Overview of Business Writing
Part Ⅶ Business Etiquette: Introduction and Greeting

Unit 2 Products and Services
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: How Image Recognition Is Going to Improve Your Social Media Ads
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Memo
Part Ⅶ Business Etiquette: New Job

Unit 3 Marketing
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Using SWOT Analysis to Develop a Marketing Strategy
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Letter of Establishing Business Relations
Part Ⅶ Business Etiquette: Exchanging Business Cards

Unit 4 Advertising
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Dove Advertisement Analysis
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Letters of Inquiries and Offers
Part Ⅶ Business Etiquette: Dress Code

Unit 5 Payment
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: International Payment Systems
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Letter of Order
Part Ⅶ Business Etiquette: Entertaining Clients

Unit 6 Employment
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading:How You Quit Your Job Really Matters to Your Future
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: CV and Letter of Application
Part Ⅶ Business Etiquette: Job Interview

Unit 7 Business Conference
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: How to Run Effective Business Meetings
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Minutes
Part Ⅶ Business Etiquette: Business Meeting

Unit 8 Corporate Culture
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Corporate Culture
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Letters of Complaints and Claims
Part Ⅶ Business Etiquette: Giving and Receiving Gifts

Unit 9 Business Travel
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: The Ultimate Guide to Traveling for Work
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Business Proposal
Part Ⅶ Business Etiquette: Business Travel

Unit 10 Company Performance
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Tesla's Stock Could be Cut in Half
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Business Report
Part Ⅶ Business Etiquette: Getting Along with Your Coworkers and Bosses

Unit 11 Business Ethics
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Four Multinationals Shift Their Business Models for Sustainability
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Letter of Settlement
Part Ⅶ Business Etiquette: Electronic Communication

Unit 12 Business Competition
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Why Facebook Is the Biggest Threat to Google's Ad-Revenue Throne
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Contract
Part Ⅶ Business Etiquette: Negotiation
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