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Part One English for Conventions
Unit 1 Talking about Convention Industry
Dialogue 1£ºWhat Makes a Great Convention City?
Dialogue 2£ºBooking a Meeting
Reading£ºThe Historical Development of Convention Industry
Practical Writing£ºThe Ptoposal to Host a Convention Case Study£ºICCA
Exercises
Unit 2 Planning of Meetings and Conventions
Dialogue 1£ºPlanning for the Convention
Dialogue 2£ºArranging for the Convention
Reading£ºThe Routine Work of Meeting Planners
Practical Writing£ºConvention Lead Form
Case Study£ºConvention Connections£¬ Inc£®
Exercises
Unit 3 Conference Venue Selection
Dialogue 1£ºNegotiating about Conference Venue
Dialogue 2£ºSite Selection
Reading£ºEvent Venue Selection
Practical Writing£ºMeeting Room Reservation Form
Case Study£ºFeatured Conference Venue-Grand Hyatt Bejjing
Exercises
Unit 4 Selling and Promoting Conventions
Dialogue 1£ºBargaining for a Discount
Dialogue 2£ºNegotiating Conference Facilities
Reading£ºEvent Planning Services
Practical Writing£ºConvention Registration Form
Case Study£ºThe intemational Congress of Mathematicians 2010
Exercises
Unit 5 Conference Registration
Dialogue 1£ºConvention Registration
Dialogue 2£ºRegistering at Conference
Reading£ºConvention Registration Service
Practical Writing£ºCall for Conference Registration Case Study£ºThe 26th European Photovoltaic Solar Energy Conference and Exhibition Registration
Exercises
Unit 6 Catering Service for Convention
Dialogue 1£ºCatering Arrangement for a Seminar
Dialogue 2£ºConfirming Catering Service
Reading£ºEvent Catering
Practical Writing£ºCatering Arrangement
Case Study£ºThe Catering Service of Shanghai Intemational Convention Center
Exercises
Unit 7 Post-conference Tour
Dialogue 1£ºDiscussing the Itinerary of Post-conference Tour
Dialogue 2£ºTalking about the Itinerary
Reading£ºIncentive Program
Practical Writing£ºPost-conference Tour Itinerary
Case Study£ºPost-conference Tour of DEMHIST
Exercises
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Part Two English for Exhibitions
Key to Exercises
Appendix 1 Terminology for Exhibitions
Appendix 2 Sample Writing
Appendix 3 FAQ£¨Frequent Asked Questions£© about Trade Show
Bibliography