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高等院校会展专业系列教材会展英语(第2版) 版权信息
- ISBN：9787307095373
- 条形码：9787307095373 ; 978-7-307-09537-3
- 装帧：一般胶版纸
- 册数：暂无
- 重量：暂无
- 所属分类：>>
高等院校会展专业系列教材会展英语(第2版) 内容简介
本教材为“高等院校会展专业系列教材”的一个分册。既可作为高校本科和专科会展专业、会展职业培训的教学用书，也可作为会展从业人员和有志于从事会展工作的学习者的自学参考用书。本教材根据会展行业特点及工作要点，将内容分为两大部分：会议英语和展览英语。每一部分包括七个单元，每个单元均有五大模块：模块一：会展交际会话。内容涉及会展活动的主要环节和工作重点，包括会展业介绍、会展策划、会展预订、会展销售、会展接待、物流服务、会后旅游和展会评估。模块二：会展短文阅读。帮助学习者熟悉会展业务和工作要点，提高阅读理解能力。模块三：会展应用文写作。精选会展实务写作案例，帮助学习者提高会展商务英文写作能力，使他们能够撰写规范、简洁、流畅的会展商务应用文。模块四：会展案例。案例材料与会展业实际结合紧密，体现真实、实用的原则。每一案例均配有练习，包括问答题、判断题和词汇题。富有真实性和代表性的案例材料，可帮助学习者扩大专业词汇量和加深对会展行业的理解。模块五：练习。主要形式有术语翻译、词汇搭配、完形填空、英汉互译和写作训练。旨在通过大量的练习帮助学习者强化和巩固所学内容，并提高他们的会展商务沟通技能。每个单元的练习均配有答案供学习者参考使用。
高等院校会展专业系列教材会展英语(第2版) 目录
Part One English for Conventions
Unit 1 Talking about Convention Industry
Dialogue 1：What Makes a Great Convention City?
Dialogue 2：Booking a Meeting
Reading：The Historical Development of Convention Industry
Practical Writing：The Ptoposal to Host a Convention Case Study：ICCA
Exercises
Unit 2 Planning of Meetings and Conventions
Dialogue 1：Planning for the Convention
Dialogue 2：Arranging for the Convention
Reading：The Routine Work of Meeting Planners
Practical Writing：Convention Lead Form
Case Study：Convention Connections， Inc．
Exercises
Unit 3 Conference Venue Selection
Dialogue 1：Negotiating about Conference Venue
Dialogue 2：Site Selection
Reading：Event Venue Selection
Practical Writing：Meeting Room Reservation Form
Case Study：Featured Conference Venue-Grand Hyatt Bejjing
Exercises
Unit 4 Selling and Promoting Conventions
Dialogue 1：Bargaining for a Discount
Dialogue 2：Negotiating Conference Facilities
Reading：Event Planning Services
Practical Writing：Convention Registration Form
Case Study：The intemational Congress of Mathematicians 2010
Exercises
Unit 5 Conference Registration
Dialogue 1：Convention Registration
Dialogue 2：Registering at Conference
Reading：Convention Registration Service
Practical Writing：Call for Conference Registration Case Study：The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration
Exercises
Unit 6 Catering Service for Convention
Dialogue 1：Catering Arrangement for a Seminar
Dialogue 2：Confirming Catering Service
Reading：Event Catering
Practical Writing：Catering Arrangement
Case Study：The Catering Service of Shanghai Intemational Convention Center
Exercises
Unit 7 Post-conference Tour
Dialogue 1：Discussing the Itinerary of Post-conference Tour
Dialogue 2：Talking about the Itinerary
Reading：Incentive Program
Practical Writing：Post-conference Tour Itinerary
Case Study：Post-conference Tour of DEMHIST
Exercises
……
Part Two English for Exhibitions
Key to Exercises
Appendix 1 Terminology for Exhibitions
Appendix 2 Sample Writing
Appendix 3 FAQ（Frequent Asked Questions） about Trade Show
Bibliography
Unit 1 Talking about Convention Industry
Dialogue 1：What Makes a Great Convention City?
Dialogue 2：Booking a Meeting
Reading：The Historical Development of Convention Industry
Practical Writing：The Ptoposal to Host a Convention Case Study：ICCA
Exercises
Unit 2 Planning of Meetings and Conventions
Dialogue 1：Planning for the Convention
Dialogue 2：Arranging for the Convention
Reading：The Routine Work of Meeting Planners
Practical Writing：Convention Lead Form
Case Study：Convention Connections， Inc．
Exercises
Unit 3 Conference Venue Selection
Dialogue 1：Negotiating about Conference Venue
Dialogue 2：Site Selection
Reading：Event Venue Selection
Practical Writing：Meeting Room Reservation Form
Case Study：Featured Conference Venue-Grand Hyatt Bejjing
Exercises
Unit 4 Selling and Promoting Conventions
Dialogue 1：Bargaining for a Discount
Dialogue 2：Negotiating Conference Facilities
Reading：Event Planning Services
Practical Writing：Convention Registration Form
Case Study：The intemational Congress of Mathematicians 2010
Exercises
Unit 5 Conference Registration
Dialogue 1：Convention Registration
Dialogue 2：Registering at Conference
Reading：Convention Registration Service
Practical Writing：Call for Conference Registration Case Study：The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration
Exercises
Unit 6 Catering Service for Convention
Dialogue 1：Catering Arrangement for a Seminar
Dialogue 2：Confirming Catering Service
Reading：Event Catering
Practical Writing：Catering Arrangement
Case Study：The Catering Service of Shanghai Intemational Convention Center
Exercises
Unit 7 Post-conference Tour
Dialogue 1：Discussing the Itinerary of Post-conference Tour
Dialogue 2：Talking about the Itinerary
Reading：Incentive Program
Practical Writing：Post-conference Tour Itinerary
Case Study：Post-conference Tour of DEMHIST
Exercises
……
Part Two English for Exhibitions
Key to Exercises
Appendix 1 Terminology for Exhibitions
Appendix 2 Sample Writing
Appendix 3 FAQ（Frequent Asked Questions） about Trade Show
Bibliography
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