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Introduction Chapter 1 Regional Culture and Spiritual Engine for the Economic and Social Development of Zhejiang Province 1.1 The Origin of the Problem 1.2 Characteristics of the Regional Development Pattern of Contemporary Zhejiang 1.2.1 Government-Improved Model of Regional Institution Innovation and Economic and Social Development 1.2.2 The People-Induced Model of Regional Institution Innovation and Economic and Social Development 1.3 The Marginal Area of the Planned Economy and People- Induced Spiritual Motivation 1.3.1 A Question that Needs Clarification 1.3.2 The Marginal Area of the Planned Economy and the Self-Entrepreneurial Spirit 1.4 Large Population with Limited Land and the People- Induced Spiritual Motivation 1.4.1 Influence of the Natural Environment on the Spirit 1.4.2 The Contradiction between People and Land and the Spirit of Self-Entrepreneurship Chapter 2 The Cultural Tradition of"Striving for Practical Results" and the Zhejiang's Economic and Social Development 2.1 The Spirit of"Striving for Practical Results" and the Contemporary Phenomena of Zhejiang Economic Society 2.1.1 The Spirit of"Striving for Practical Results" under the Planned Economy 2.1.2 The Spirit of"Striving for Practical Results" Since the Reform and Opening-up 2.2 Regional Great Tradition and the Cultural Spirit of "Striving for Practical Results" . 2.2.1 A Dilemma That is Hard to Justify 2.2.2 The Confucian Cultural Tradition and the Spirit of "Striving for Practical Results" . 2.3 Regional Folk Tradition and the Cultural Spirit of "Striving for Practical Results" . 2.3.1 Practice of the Folk Industry and Commerce and the Spirit of"Striving for Practical Results" . 2.3.2 The Folk Social Psychology and the Spirit of "Striving for Practical Results" . Chapter 3 The Cultural Tradition of Industry and Commerce and the Economic and Social Development of Contemporary Zhejiang 3.1 Great Cultural Tradition of Industry and Commerce of Ideologists 3.1.1 Industry and Commerce Being Equally Important 3.1.2 Four Social Classes Engaging in Different Work Share the Same Purpose of Being Conscientious 3.2 Little Traditions of Folk Industrial and Commercial Culture 3.2.1 Little Folk Cultural Traditions as Life Policy 3.2.2 Little Cultural Industrial Traditions of Zhejiang Folks 3.2.3 Little Cultural Traditions of Commerce of Zhejiang Folks 3.3 Cultural Tradition of Industry and Commerce and Path of Zhejiang's Economic and Social Development 3.3.1 Regional Cultural Tradition of Industry and Commerce and Contemporary Zhejiang Economic Evolution 3.3.2 Regional Cultural Tradition of Industry and Commerce and the Development of Contemporary Zhejiang Society 3.4 Differences in Traditional Business and Contemporary Relations with Economic and Social Development in Zhejiang, Huizhou and Shanxi 3.4.1 Comparison of Traditional Commercial Culture in Zhejiang, Shanxi and Huizhou 3.4.2 Cultural Traditions of Businessmen in Zhejiang, Shanxi and Huizhou, and the Contemporary Political Environment 3.4.3 Features and Subsequent Effects of Zhejiang, Huizhou and Shanxi Merchants' Cultural Traditions 3.4.4 The Evolution and Expansion of the Cultural Tradition of Zhejiang Merchants in the Contemporary Era Chapter 4 Trust, Social Network and Zhejiang's Economic and Social Development 4.1 Particularistic Trust and Family Culture in the Region of Zhejiang 4.1.1 Family Culture, Particularistic Trust and Differential Mode of Association 4.1.2 Family Culture and Particularistic Trust Pattern in the Region of Zhejiang and Their Revival 4.2 Trust Pattern, Network of Relationships and Economic and Social Behaviors in Contemporary Zhejiang 4.2.1 Particularistic Trust, Network of Relationships and Performance of Regional Responsibility System in Agriculture 4.2.2 Particularistic Trust, Network of Relationships and Regional Social and Economic Activities 4.3 Particularistic Trust, Network of Relationships and Zhejiang's Business Organizations 4.3.1 Particularistic Trust, Network of Relationships and Village and Township Collective Enterprises 4.3.2 Particularistic Trust, Network of Relationships and Private Enterprise Organizations 4.3.3 Particularistic Trust, Network of Relationships and State-Owned Enterprise Organization 4.3.4 Particularistic Trust, Network of Relationships and Organizational Performance of Enterprises Bibliography