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Chapter One General Introduction×ÜÂÛ
1 Nature and Scope of Translation£¨·­ÒëµÄ±¾ÖÊÓë·¶³ë£©
2 Process of Translation£¨·­Òë¹ý³Ì£©
3 Principles and Criteria of Translation£¨·­ÒëµÄÔ­ÔòºÍ±ê×¼£©
4 Methods and Strategies of Translation£¨·­Òë·½·¨Óë²ßÂÔ£©
5 Translation Skills£¨·­Òë¼¼ÇÉ£©
6 Text Typology and Translation£¨Îı¾ÀàÐÍÓë·­Ò룩
7 Style and Stylistics£¨ÎÄÌåÓëÎÄÌåѧ£©
8 Comparative Studies of English and Chinese£¨Ó¢ºº±È½ÏÑо¿£©
9 Thought Patterns and Translation£¨Ë¼Î¬Ä£Ê½Óë·­Ò룩

Chapter Two Translation of Science and Technology¿Æ¼¼ÎÄÌå·­Òë
1 Categories of EST£¨ESTµÄ·¶³ë£©
2 Stylistic Feature of EST£¨ESTµÄÎÄÌåÌص㣩
2£®1 Lexical Feature of EST£¨ESTµÄ´Ê»ãÌص㣩
2£®2 Syntactic Characteristics of EST£¨ESTµÄ¾ä·¨Ìص㣩
2£®3 Semantic Features of EST£¨ESTµÄÓïÒåÌص㣩

Chapter Three Translation of Advertising¹ã¸æÎÄÌå·­Òë
1 Lexical Feature of Advertising£¨¹ã¸æµÄ´Ê»ãÌص㣩
1£®1 Adjectives£¨ÐÎÈÝ´Ê£©
1£®2 Coinage£¨ÐÂÔì´Ê£©
1£®3 Chinese Four-character Idioms£¨ËÄ×Ö¶ÌÓ
2 Syntax Feature of Advertising£¨¹ã¸æµÄ¾ä·¨Ìص㣩
2£®1 Preference for Short Sentences£¨Æ«°®¶Ì¾ä£©
2£®2 Use of Elliptical Sentences£¨Ê¹ÓÃÊ¡ÂԾ䣩
2£®3 Use of Imperative Sentences£¨Ê¹ÓÃÆíʹ¾ä£©
2£®4 Use of Interrogative Sentences£¨Ê¹ÓÃÒÉÎʾ䣩
3 Rhetorical Features of Advertising£¨¹ã¸æµÄÐÞ´ÇÌص㣩
3£®1 Rhyme£¨ÑºÔÏ£©
3£®2 Simile£¨Ã÷Ó÷£©
3£®3 Metaphor£¨ÒþÓ÷£©
3£®4 Personification£¨ÄâÈË£©
3£®5 Antithesis£¨¶Ôż£©
3£®6 Repetition£¯Parallelism£¨Åűȣ©
3£®7 Parody£¨·ÂÄ⣩
3£®8 Pun£¨Ë«¹Ø£©
4 Translation of Trademarks and Brand Names£¨É̱ꡢƷÅÆ·­Ò룩
4£®1 Transliteration£¨ÒôÒ룩
4£®2 Transliteration VS£®Free Translation£¨ÒôÒëÓëÒâÒ룩
4£®3 Adaptation£¨JÇêÓ¦£©
5 Translation of Advertising Slogan£¨¹ã¸æ¿ÚºÅ·­Ò룩
6 Translation of Advertising Illustration£¨¹ã¸æ²åͼ·­Ò룩
7 Advertisement Translation from the Respective of Cross culture Communication£¨¿çÎÄ»¯½»¼ÊÊÓ½ÇϵĹã¸æ·­Ò룩
7£®1 DirectCommunicationVS£®IndirectCommunication£¨Ö±½Ó¹µÍ¨Óë¼ä½Ó¹µÍ¨£©
7£®2 Group Orientation VS£®Individual Orientation£¨¼¯ÌåÈ¡ÏòÓë¸öÌåÈ¡Ïò£©
7£®3 Historical Tradition VS£®Progressive Innovation£¨ÀúÊ·´«Í³Óë³ÖÐø´´Ð£©

Chapter Four Translation Of JournalismÐÂÎÅÎÄÌå·­Òë
1 News Headline£¨ÐÂÎűêÌ⣩
1£®1 Lexical Feature of News Headlines£¨ÐÂÎűêÌâµÄ´Ê»ãÌص㣩
1£®2 Syntactic Features of News Headlines£¨ÐÂÎűêÌâ¾ä·¨Ìص㣩
1£®3 Rhetorical Features£¨ÐÞ´ÇÌØÉ«£©
2 Allusion and Translation£¨µä¹ÊÓë·­Ò룩
3 News Lead£¨ÐÂÎŵ¼Ó
3£®1 Direct Lead£¨Ö±½Óµ¼Ó
3£®2 Delayed Lead£¨ÑÓ»ºÐ͵¼Ó
3£®3 Different Textual Characteristics of Chinese and English News Leads£¨ÖÐÓ¢ÐÂÎŵ¼ÓïµÄ²»Í¬Îı¾ÌØÕ÷£©
4 News Body£¨ÐÂÎÅÖ÷Ì壩
4£®1 Inverted Pyramid Structure of News Story£¨µ¹½ð×ÖËþ½á¹¹£©
4£®2 Chronological Text Structure£¨Ê±¼ä˳Ðò½á¹¹£©

Chapter Five Translation of Business TextÉÌÎñÎÄÌå·­Òë
1 Principles in Writing Business English£¨ÉÌÎñÓ¢Óïд×÷Ô­Ôò£©
2 Translation skills of Business Correspondences£¨Íâ󺯵緭Ò룩
2£®1 Types of Business Letter£¨ÉÌÒµÐź¯ÀàÐÍ£©
2£®2 Layout of Business Letter£¨ÉÌÒµÐź¯¸ñʽ£©
2£®3 Structure of Business Letter£¨ÉÌÒµÐź¯½á¹¹£©
2£®4 Language Focus£¨ÓïÑÔ¾Û½¹£©
2£®5 Case Study£¨°¸Àý·ÖÎö£©
3 Translation of Business Contract£¨ÉÌÎñºÏͬ·­Ò룩
3£®1 What Is a Contract£¨Ê²Ã´ÊǺÏͬ£©
3£®2 Standard Format£¨±ê×¼¸ñʽ£©
3£®3 Language Focus£¨ÓïÑÔ¾Û½¹£©
3£®4 Case Study£¨°¸Àý·ÖÎö£©
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Chapter Six Translation Of Tourism TextÂÃÓÎÎÄÌå·­Òë
Chapter Seven Translation of Literary Writings¡ªProseÎÄѧ×÷Ʒ֮ɢÎÄ·­Òë
Chapter Eight Translation of Literary W ritings¡ªProse FictionÎÄѧ×÷Ʒ֮С˵·­Òë
Chapter Nine Translation of Literary Writingsm PoetryÎÄѧ×÷Ʒ֮ʫ¸è·­Òë

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