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Preface to the Series ×ÜÐò µ¼¶Á Preface Acknowledgements Part One Signs in Contemporary Culture: An Introduction to Semiotics Chapter I Definition Hal and Falstaff and the Problem of Honor Chapter 2 How Signs Work Sherlock Holmes: Master Semiotician/Semiologist Chapter 3 Signs, Symbols, and Signals Empire of Signs Chapter 4 Metaphor: Communicating by Analogy Love Is a Game Chapter 5 Metonymy: Communicating by Using Associations Metonymic Aspects of Political Cartoons Chapter 6 Language and Speaking Fashion Chapter 7 Syntagmatic Analysis of Texts Star Wars as a Proppian Fairy Tale Chapter 8 Forms ol sign Eight Hypotheses on the Significance of Digital Watches Chapter 9 Visual Aspects of Signs Postmodern Design Chapter 10 Problems of Signs Pop Goes the Wesselmann Chapter 11 Denotation and Connotation Funny What You Can Find in the Funnies Chapter 12 Imaginary Signs Freud on Dreams Chapter 13 Signs that Lie On Parody Chapter 14 Men's Looks: Signifiers and Life-style Denimizaton Chapter 15 Coherence in Signs Formulas in the Public Arts Chapter 16 Who Uses Signs? Chapter 17 Signs and Identitity Hairstyles as Signs Teeth as Signs Logos and Corporate Identity The Un-cola Country The Onion of Culture Metaphor Chapter 18 Terms Associated with Signs Directorial Signature in Film: A Consideration of Auteur Theory Chapter 19 Signs and Images Photography Chapter 20 No Sign as a Sign The Natural Look: (No Makeup Chapter 21 Signs that Confound: Optical Illusions Arcimboldo Chapter 22 Sign Modifiers Cartooning Chapter 23 Manifest and Latent Meanings in Signs Robinson Crusoe and the Myth of the Self-made Man Chapter 24 Analyzing Signs and Sign Systems (RO)ATS: Reach Out, Reach Out and Touch Someone Chapter 25 Codes Baseball: Threes, Fours, and Exclusion Chapter 26 Characteristics of Codes Foods as Signs Chapter 27 Meaning The Paper Chase VS. The Ratings Game Chapter 28 Roles The Playboy: A Case Study Chapter 29 Ideologies Donald Duck Chapter 30 Culture m8b¡Þ99 Falling off the Map Chapter 31 Spectacles The Super Bowl Part Two Mosaic: A Psycho-semiotic Analysis of Media Popular Culture and Everyday Life in America Introduction: Mosaics Chapter 32 Notes on Everyday Life Chapter 33 Televised Baseball Chapter 34 The Smartphone and the Psyche Chapter 35 E Pluribus Unum Chapter 36 The LED Bulb Chapter 37 Activity Trackers Chapter 38 Black Friday and Consumer Lust Chapter 39 Media Usage in the USA Chapter 40 Department Stores and Cathedrals Chapter 41 Microwave Ovens Chapter 42 The Terminator Chapter 43 Suitcases Chapter 44 Supermarkets Chapter 45 Comic Strips Chapter 46 Brands Chapter 47 Blue Jeans Chapter 48 Jokes Chapter 49 Amazon. com Coda References for Part One References for Part Two A Selected Annotated Bibliography Dictionary of Concepts About the Author