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Part I The Complex World ofthe StockMarket
1£®Definitional Practices£¬Actors and Characteristics
2£®Market as Dynamic Object in the History and in Context

Part II Looking at the Stock Market through the Lens of Two Disciplines£º
Economics and Social Psychology
3£®Key Research Fields and Paradigms in Economic Psychology
4£®Social Representation Theory

Part III Mass Psychology of the Stock Market in Financial Advisors£®Different
Types of Investors and Media
5£®The Overall Research Plan and Different Research Lines
6£®The Modelling Approach Research Design

Part ¢ô A Comparison of Investment Psychology in the Stock Market betweenEurope and China
7£®Socio¡ªDemographic Profile£¬Financial Profile and Internet Practice
8£®Psychological Dimensions|
9£®Social Representations ofthe Stock Market£ºImaginary andAttitudinal DiITlensions

Part V Discussion
10£®Investment through Financial Advisor&Autonomous Online Investnlent
11£®Investment through Financial Institutions
12£®Discussion ofthe Stock Market
References
Acknowledgements