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Chapter 1 Industry Background
UNIT 1 Digital Contemporary Life
Text A Disney Buys Pixar
Text B Chinese Make Big Push into Animation
Text C WeChat£º The Chinese Chat App Stealing Weibo's Thunder
Reading Material 7 Lessons You Can Learn from Shooting with a Camera Phone

UNIT 2 The Rise of Digital Media Industry
Text A Digital Art in China
Reading Material Wall Street Has Made Hillary Clinton a Millionaire
Chapter 2 Art Background

UNIT 3 Dadaism
Text A Dadaism
Reading Material Duchamp

UNIT 4 Pop Art
Text A Pop Art Pioneer Richard Hamilton Dies at the Age of 89
Text B Restless Genius£º Pablo Picasso
Text C Andy Warhol and the Can That Sold the World by Gary Indiana
Reading Material "My Mind Split Open"£º Andy Warhol's Exploding Plastic Inevitable

UNIT 5 Montage
Text A Montage £¨filmmaking£©
Reading Material Taxi Driver £¨1976£©
Reading Material Avatar 3D Film Employs Cutting Edge Visual Effects
Chapter 3 Technical Elements

UNIT 6 Overview Of Computer
Text A Evolution of Computer
Reading Material Who Invented the Computer£¿

UNIT 7 Multimedia Computer Technology
Text A Windows Media Player 12
Text B Adobe Fast Facts
Text C Adobe Character Animator
Reading Material We Had No Idea

UNIT 8 Computer Graphics
Text A Apple's First Macintosh Turns 25
Text B How Mandelbrot's Fractals Changed the World
Reading Material Listening to Geometry
Reading Material The Backbone of Fractals£º Feedback and the lterator
Chapter 4 Professional Outlook

UNIT 9 Virtual Reality
Text A Building a Digital Museum
Text B 5 Ways Virtual Reality Will Change Education
Text C Don't Compare Virtual Reality to the Smartphone
Reading Material "China's Google" Baidu is Making Smart Glasses

UNIT 10 Augmented Reality
Text A 7 Ways Augmented Reality Will Improve Your Life
Text B Can Augmented Reality Help Save the Print Publishing Industry£¿
Text C £¨geolocation + augmented reality + QR codes£© Libraries
Reading Material GPS App Keeps Drivers' Eyes on the Road

UNIT 11 New Media Advertisement
Text A Mobile Advertising Is Soaring While Newspapers Continue Their Inexorable Decline
Text B 8 Reasons to Join the Digital Media and Advertising Industry
Reading Material What is Digital Media'£¿

UNIT 12 UI
Text A Realism in UI Design
Text B Experience vs Function¡ªa Beautiful UI is Not Always the Best UI
Reading Material Eye¡ªCatching Mobile App Interfaces with Sleek Gradient Effect

UNIT 13 Web Design
Text A Design Trend£º Ghost Buttons in Website Design
Text B How To Create a Web Design Style Guide
Reading Material 11 Web Design Trends for 2016

UNIT 14 Information Design
Text A What Is Information Design£¿
Text B Physical£¬ Cognitive£¬ and Affective£º A Three¡ªpart Framework for Information Design
Reading Material Audible Information Design in the New York City Subway System£º A Case Study

UNIT 15 Architectural Animation
Text A Making of Phoenix & Vieques House Animation
Reading Material Architecture Software

UNIT 16 Visual Communication
Text A Type Basics
Reading Material Style Tiles and How They Work

UNIT 17 Online Game
Text A Angry Wingless Birds are Taking Over
Reading Material Apple Buys Star Wars Tech Firm Faceshift to up Its VR Game
Reading Material Microsoft Pays ¡ç 2£®5bn for Minecraft Maker Mojang

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