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Introduction
Prologue£ºA Painting Connecting You to Charity
WeChat Moments Flooded with Paintings
Kids Gallery£ºA Popular Online Charity Campaign
The Great Potential of Internet Philanthropy
Three Questions About Internet Philanthropy
Part¢ñ In China£ºThe Rise of Internet Philanthropy
Chapter 1 History of China¬ðs Internet Philanthropy
Section 1 The Development of the Internet
Section 2 The Evolution of Philanthropy
Section 3 Ten Milestones
Chapter 2 The Rise of Online Charity Platforms
Section 1 From Social Contact to Philanthropy
Section 2 From Shopping to Charity
Section 3 From O2O Services to Charity
Chapter 3 Charitable Organizations¬ð¡°Labor Pains¡± and ¡°Transformation¡±
Section 1 Public Charities
Section 2 Non-public Raising Organizations
Chapter 4 The Activated Businesses and Public
Section 1 Philanthropy Integrated into Business Operation
Section 2 Philanthropy Integrated into People¬ðs Daily Lives
Chapter 5 Governmental Support and Regulations
Section 1 The Progress of Charity Legislation
Section 2 The¡°Five Stages¡±of the Most Important Article Legislating Internet Philanthropy
Section 3 Three Questions About Internet Philanthropy
Section 4 Internet Plus Civil Affairs Services

Part ¢ò Global Vision£ºInternet Philanthropy in Charitable Countries
Chapter 6 The United States£ºVolunteer Spirit and Technology Innovation
Section 1 The Philanthropic Culture in the US
Section 2 The Institutional Base of Philanthropy in the US
Section 3 The Philanthropic History in the US
Section 4 Major Modes of Internet Philanthropy in the US
Section 5 The US Features of Online Philanthropy
Chapter 7 The UK£ºThe Tradition of Philanthropy and Government Support
Section 1 The Foundation of Philanthropy in the UK
Section 2 The Realities of Internet Philanthropy in the UK
Section 3 The Impact of Internet Philanthropy in the UK
Section 4 Summary
Chapter 8 Japan£ºFrom Government Oversight to Shared Governance
Section 1 The Development of Japanese Philanthropy
Section 2 The Development of Japan¬ðs Internet Philanthropy
Section 3 Japan¬ðs Characteristics and the Effects on Internet Philanthropy

Part ¢ó In Retrospection£ºInternet Philanthropy Reshapes Social Connections
Chapter 9 Definition of Philanthropy
Section 1 What Is Philanthropy?
Section 2 The Development of Modern Philanthropy
Section 3 Effects of Modern Philanthropy on Society
Chapter 10 The Influence of Social Atomization
Section 1 Atomized Society
Section 2 The Side Effects of Science and Technology
Section 3 Challenges Facing Traditional Philanthropy
Chapter 11 Internet Philanthropy Reshapes Social Connections
Section 1 The Inevitability of Internet Philanthropy
Section 2 Reshaping Social Connections
Section 3 Philanthropy Combined with Technology

Part ¢ô In the Future£ºWhere Will Internet Philanthropy Lead Us to?
Chapter 12 Key Issues and Challenges Facing China¬ðs Philanthropy
Section 1 Application of Science and Technology
Section 2 Building of Trust
Section 3 Cultural Accumulation
Chapter 13 Transforming Technological Results to Social Progress
Section 1 Efficiency
Section 2 Reality
Section 3 Trust
Section 4 For Social Good
Chapter 14 Towards More Diversified and Comprehensive Philanthropy Governance
Section 1 Mechanisms for Public Participation
Section 2 Mechanisms for Information Transparency
Section 3 Competition
Section 4 Philanthropic Organizations/Management Mechanisms
Section 5 Cordination Between the Third and the Other Two Sectors
Chapter 15 Culture£ºShaping a Philanthropic Culture with Emotionalism£¬Rationalism and Inclusion
Section 1 Traditional Chinese Philanthropic Culture
Section 2 Modern Chinese Philanthropic Culture
Section 3 Three Levels of Chinese Philanthropy
Section 4 Rational Philanthropy on the Internet

End£ºLong Term Pursuit of Rational Philanthropy
Appendix£ºA Chronical of Events of the Development of Internet Philanthropy£¨1995-2018£©
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