½ðש¹ú¼ÒÖÐСÆóÒµµç×ÓÉÌÎñ±¨¸æ2017(Ó¢ÎÄ°æ)

1£®Abstract
1£®1 Overall Situation
1£®2 Essential Features of SMEs and e-commerce in BRICS countries
1£®3 Main Problems Faced by e-commerce SMEs
1£®4 Rules and Standards of e-commerce Trade in BRICS Countries
1£®5 Proposals t6 Strengthen E-commerce Cooperation between BRICSs SMEs

2£®Current Global Trends of e-commerce
2£®1 Overview of Current Global Trends in e-commerce
2£®1£®1 Market size and Growth Rates
2£®1£®2 B2B£®e-commerce is the main force of global e-commerce activities
2£®1£®3 B2C e-commerce is more active and growing significantly faster than B2B
2£®1£®4 e-commerce development across different regions
2£®1£®5 Outstandingperformance of emerging economies in global retail e-commerce
2£®1£®6 Great potential inBRICS e-commerce markets
2£®2 The Impact of e-commerce on Global Economy£¬ Technology Progress and Job Development
2£®2£®1 Impact of ICT on e-commerce market allocative efficiency
2£®2£®2 E-commerce is changing traditional business£¬ production and sales models
2£®2£®3 Development of e-commerce promotes technological progress
2£®2£®4 E-commerce facilitates the development of SMEs and employment growth through business model innovation
2£®2£®5 Promote the participation of SMEs in the global economy
2£®3 Global Development Trend of e-commerce
2£®3£®1 Mobile e-commerce is becoming mainstream
2£®3£®2 Cross-border e-commerce will be greatlydeveloped
2£®3£®3 The e-commerce industry chain and service ecology form gradually
2£®3£®4 The impact of social media on e-commerce activities is becoming increasingly prominent
2£®3£®5 The global e-commerce will gradually shift to emerging regional markets
2£®3£®6 The e-commerce activities in SMEs will usher in an era of economic development

3£®Current Status of E-commerce among SMEs
3£®1 Brazil
3£®1£®1 Overall status of SMEs
3£®1£®2 Overall status of e-commerce development in Brazil
3£®1£®3 Development status of E-commerce among SMEs
3£®1£®4 Development status of cross-border e-commerce
3£®1£®5 Management institutions and policies
3£®1£®6 Case study£º E-commerce sales optimization and expand overseas markets
3£®2 Russia
3£®2£®1 Overall status of SMEs
3£®2£®2 Overall status of e-commerce development in Russia
3£®2£®3 Development status of SMEs e-commerce
3£®2£®4 Development status of cross-border e-commerce
3£®2£®5 Management institutions and policies
3£®2£®6 Case Study£º e-commerce helped Afour to expand overseas
3£®3 India
3£®3£®1 Overall status of SMEs
3£®3£®2 Overall status of e-commerce development in India
3£®3£®3 Development status of cross-border e-commerce
3£®3£®4 Management institutions and policies
3£®3£®5 Case study£º Makemytrip use e-commerce to expand global market
3£®4 China
3£®4£®1 Development status of SMEs
3£®4£®2 General situation of China's e-commerce development
3£®4£®3 E-commerce development status of SMEs
3£®4£®4 Development status of cross-border e-commerce
3£®4£®5 Regulatory departments and policies
3£®4£®6 Practice cases£º The road of "Three Squirrels" to IPO
3£®5 South Africa
3£®5£®1 Overall status of SMEs
3£®5£®2 Overall status of e-commerce development in South Africa
3£®5£®3 Development status of SMEs e-commerce
3£®5£®4 Management institutions and policies
3£®5£®5 Case study£º UAfrica enhance efficiency with the cloud

4£®Major Issues in the Development of e-commerce among BRICS SMEs
4£®1 Common Issues in the Development of BRICS SMEs e-commerce
4£®1£®1 Information communication infrastructure still lags behind
4£®1£®2 Logistics could not meet the demand of rapidly growing e-commerce
4£®1£®3 Shortage of e-commerce related qualified personnel
4£®1£®4 Market regulation and credit-sys'tem need to be strengthened
4£®1£®5 The e-commerce regulatory system need to be further improved
4£®2 Major Country Specific Issues Faced by SMEs in BRICS
4£®2£®1 Brazil
4£®2£®2 Russia
4£®2£®3 India
4£®2£®4 China
4£®2£®5 South Africa

5£®The Laws£¬ Regulations and Systems of e-commerce in BRICS Countries
5£®1 The Status of Laws£¬ Regulations£¬ Standards£¬ and Systems in BRICS Countries£®
5£®1£®1 The laws and regulatory rules of e-commerce
5£®1£®2 E-commerce trade and investment policy
5£®1£®3 Data and security regulations for e-commerce
5£®1£®4 Protection of consumer rights£¬ interests in e-commerce and protection of intellectual property rights
5£®2 The Evaluation and Comparison of the Policy Standards of E-commerce in BRICS
5£®2£®1 Completeness evaluation£º the integrity and systematic nature of legal norms
5£®2£®2 Convenience evaluation£º support for trade and investment policy
5£®2£®3 Security evaluation£º transaction security and consumer protection
5£®3 The Establishment of Unified Standard for Cross-border e-commerce in BRICS
5£®3£®1 The significance of unifying the standard of cross-border e-commerce in BRICS countries
5£®3£®2 Difficulties in establishing unified standard of cross-border e-commerce in BRICS countries
5£®3£®3 Policy suggestions for establishing standard rules of cross-border e-commerce in BRICS Countries

6£®Further Strengthen the BRICS National E-commerce Cooperation
6£®1 Strategic Framework to Strengthen the E-commerce Cooperation between BRICS
6£®2 Continue to Improve the Cooperation Mechanism to Promote BRICS E-commerce Development
6£®2£®1 Strengthen the consensus and vision of e-commerce cooperation
6£®2£®2 Strengthen the implementation to promote e-commerce
6£®3 Strengthen the BRICS Capacity Building to Promote E-commerce Cooperation
6£®3£®1 Cooperation in infrastructure development
6£®3£®2 Cooperation on technical support for e-commerce development
6£®3£®3 Cooperation on e-commerce skill and professional training
6£®4 Strengthen cross-border e-commerce cooperation among BRICS countries
6£®4£®1 Focus on strengthening the cross-border trade of the dominant BRICS products
6£®4£®2 Promote the development control of cross-border e-commerce and simplification of trade rules
6£®4£®3 Strengthen the security£¬ legal cross-border delivery and cooperation of information and data exchange
6£®5 Promote Cooperation and Development of SMEs in BRICS

References