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Unit 1 Brief Survey of Chinese Geography and History
1£®1 Physical Geography
1£®2 Main Cities
1£®3 Population
1£®4 Ancient China
1£®5 China Today
References
Exercises

Unit 2 Chinese Political£¬Economic and Legal Systems
2£®1 The National People' s Congress of the People' s Republic
2£®2 Multiparty Cooperation and Political Consultation under the Leadership of the CPC
2£®3 Regional Autonomy for Ethnic Minorities
2£®4 Basic Economic System
2£®5 Legal System
References
Exercises

Unit 3 Religions£¬ Customs and Traditions of China
3£®1 Chinese Religions
3£®2 Chinese Languages
3£®3 Chinese Foods Culture
3£®4 Major Chinese Festivals and Customs
References
Exercises

Unit 4 Chinese Personality and Characteristics
4£®1 Importance of ¡°Face¡±
4£®2 Shyness£¬ Embarrassment and Modesty
4£®3 Formality£¬ Punctuality and Apologizing
4£®4 Indirectness and Uncertainty
4£®5 Endurance£¬ Diligence and Complaining
4£®6 Risk£¬Success and Competition
4£®7 Stress and Worries
4£®8 Cohesion
4£®9 Tolerance
4£®10 Diversification
References
Exercises

Unit 5 Chinese Drinking Culture
5£®1 Chinese Liquor
5£®2 Importance of Drinking
5£®3 Chinese Table Manners
5£®4 Chinese Drinking Etiquette
References
Exercises

Unit 6 Management Culture of China
6£®1 Collectivism of Chinese
6£®2 Individualism of Chinese
6£®3 Humanized Culture
6£®4 Flexibility
6£®5 Equality
References
Exercises

Unit 7 Business Meetings Strategies with Chinese Partners
7£®1 Respect
7£®2 Business Cards
7£®3 Handshaking
7£®4 Patience
7£®5 Gifts
7£®6 Manners and Etiquette
References
Exercises

Unit 8 Business Negotiation Strategies
8£®1 Style
8£®2 Chinese Negotiation Features
8£®3 Negotiation Strategies with Chinese Partners
8£®4 The Basic Principles of International Business Negotiations
References
Exercises

Unit 9 How to Do Business in China
9£®1 General Introduction on Chinese Economy
9£®2 Investment Climate of China
9£®3 Meeting Strategies
References
Exercises

Unit 10 An Introduction to China's E-Commerce
10£®1 A Brief Introduction to China' s E-Commerce
10£®2 Major China's E-Commerce Giants
10£®3 The Reasons Why China's E-Commerce Develops Fast
10£®4 Cross-Border E-Commerce in China
10£®5 E-Commerce Development and Logistics Development in China
References
Exercises

Unit 11 Entrepreneurial Innovation
11£®1 Relevant Chinese Policies Regarding Entrepreneurial Innovation
11£®2 Major Entrepreneurial Innovation Platforms
11£®3 Major Entrepreneurial Innovation Competitions
11£®4 College Students Innovation and Entrepreneurship Training Program
References
Exercises
Answers