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Unit One Global Economy and Market Globalization
Globalization of Markets
Phases of Globalization
Dimensions of Market Globalization
Drivers of Market Globalization
Finn-level Consequences of Market Globalization£º Internationalization of the Firm's Value Chain
China in Global Economy
Vocabulary

Unit Two International Business
Introduction
Activities in International Business
The Nature of International Trade
The Nature of International Investment
Services Trade as Normal Products
How does International Business Differ from
Domestic Business£¿
The Four Risks in Internationalization
Who Participates in International Business£¿
Why Should We Study International Business£¿
Facilitator of the Global Economy and Interconnectedness
Contributor to National Economy
A Competitive Advantage for the Firm
A Competitive Advantage for Us
Vocabulary

Unit Three Business Letter Writing
Writing Principles of Business Letters
Layout of Business Letters
Letter Forms
Semi-indented Letter Style
Blocked Letter Style
Words and Expressions Commonly Used in Foreign Trade

Unit Four Establishing Business Relations
Specimen Letters
Vocabulary
Words and Expressions Commonly Used in Foreign Trade
Preposition
Business Conversations
Useful Expressions
Case Study
Exercises

Unit Five Sales Promotion
Specimen Letters
Vocabulary
Words and Expressions Commonly Used in Foreign Trade
Preposition
Business Conversations
Useful Expressions
Exercises
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Unit Six Enquiries and Replies
Unit Seven Quotations£¬ Offers and Counter-offers
Unit Eight Orders and Their Fulfilment£¬and Sales Contracts
Unit Nine Terms of Payment
Unit Ten Insurance
Unit Eleven Shipment
Unit Twelve Complaints and Adjustments
Unit Thirteen Exporting£¬ Importing and Countertrade
Unit Fourteen Foreign Direct Investment and Collaborative Ventures
Unit Fifteen E-Commerce
Appendix 1 The Uniform Customs and Practice for Documentary Credits£¬ 2007 Revision£¬ICC
Appendix 2 Documents
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