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Unit 1 Fundamentals of Business Etiquette 1

Lead-in .2

Reading .3

Text: Essentials of Business Etiquette .3

Business Etiquette Tips: Protocol of Introducing People 19

Situational Dialogue on Introduction Etiquette for First Meeting 20

Exercises 21

Business Etiquette Self-test .24

Unit 2 Business Image Etiquette 27

Lead-in 28

Reading .29

Text: Projecting a Trustworthy Business Image 29

Business Etiquette Tips: Protocol of Exchanging Business Card .47

Situational Dialogue on Image Etiquette for Dress Codes 48

Exercises 49

Business Image Etiquette Self-test 52

Contents

iv

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Unit 3 Business Office Etiquette 55

Lead-in 56

Reading .57

Text: Overview of Offi ce Etiquette .57

Business Etiquette Tips: Small Talk 77

Situational Dialogue on Offi ce Elevator Etiquette 78

Exercises 79

Business Offi ce Etiquette Self-test 82

Unit 4 Business Telecommunication Etiquette . 85

Lead-in 86

Reading .87

Text: Business Telecommunication Etiquette .87

Business Etiquette Tips: Creating Proper Business E-mail Signatures .102

Situational Dialogue on Taking a Message .103

Exercises 104

Business Telecommunication Etiquette Self-test 107

Unit 5 Business Negotiating Etiquette . 109

Lead-in 110

Reading . 111

Text: Business Negotiating Etiquette 111

Business Etiquette Tips: Serving Food at a Negotiation Meeting .127

Situational Dialogue on Price Negotiation 128

Exercises 129

Business Negotiating Etiquette Self-test .131

v

Contents

Unit 6 Business Leisure Etiquette 135

Lead-in 136

Reading .137

Text: Overview of Leisure Etiquette .137

Business Etiquette Tips: Museum Etiquette 154

Situational Dialogue on Airport Etiquette .155

Exercises 155

Business Leisure Etiquette Self-test 158

Unit 7 Cross-cultural Business Etiquette .161

Lead-in 162

Reading .163

Text: Overview of Cross-cultural Business Etiquette .163

Business Etiquette Tips: Gift Giving .185

Situational Dialogue on Giving and Receiving Gifts 186

Exercises 187

Cross-cultural Business Etiquette Self-test .189

Unit 8 Job Application and Interview Etiquette .191

Lead-in 192

Reading .193

Text: Job Application and Interview Etiquette 193

Business Etiquette Tips: Golden Rules in a Job Interview 211

Situational Dialogue on Interview Etiquette .212

Exercises 213

Interview Etiquette Self-test .215

References .217