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财经管理系列连锁企业信息管理与实训(第2版)/史严梅

财经管理系列连锁企业信息管理与实训(第2版)/史严梅

出版社:北京交通大学出版社出版时间:2018-07-01
开本: 其他 页数: 177
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财经管理系列连锁企业信息管理与实训(第2版)/史严梅 版权信息

  • ISBN:9787512135734
  • 条形码:9787512135734 ; 978-7-5121-3573-4
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 所属分类:>>

财经管理系列连锁企业信息管理与实训(第2版)/史严梅 本书特色

本书在讲授理论知识的同时,注重实际应用能力的培养和岗位技能的训练。全书共分为六个模块。模块一从专业基础的角度系统介绍了连锁企业信息管理系统及其开发方法;模块二从具体应用的角度阐述了连锁企业前台管理、后台管理操作流程;模块三和模块四介绍了决策支持系统、网络支持管理、连锁店POS机的使用与维护、条码技术;模块五讨论了连锁企业电子商务的应用问题;模块六突出对学生进、销、存操作技能的培养,介绍了连锁信息系统操作流程。 本书可作为高职高专连锁经营与管理专业的教材,也可供社会相关人士参考。

财经管理系列连锁企业信息管理与实训(第2版)/史严梅 内容简介

教材内容全面,具有可读性、趣味性和广泛性。汇编了来自于教学、科研和企业、行业的*典型案例,促进相关课程的学习,教材的编写团队具有“校企融合”的特点,提高了教材使用的宽度和广度。企业信息管理人员的加入,增加了实际的生产案例,教材内容可读性强。

财经管理系列连锁企业信息管理与实训(第2版)/史严梅 目录

模块一 连锁企业信息管理系统···································································· 1 项目一 连锁企业信息管理系统概述···························································· 2 项目二 连锁企业信息管理系统开发·························································· 13 模块二 连锁企业前后台管理····································································· 23 项目一 连锁企业前台销售及管理····························································· 24 项目二 连锁企业后台管理····································································· 46 模块三 连锁企业后台决策与网络支持管理····················································· 71 项目一 后台决策支持系统····································································· 72 项目二 网络支持管理··········································································· 83 项目三 连锁店POS机的使用与维护························································· 90 模块四 连锁企业条码技术········································································ 99 项目一 商品编码技术·········································································· 100 项目二 条码技术··············································································· 107 项目三 射频技术··············································································· 121 模块五 连锁企业电子商务······································································· 129 项目一 电子商务的产生与发展······························································ 130 项目二 电子商务发展带来的机遇与挑战··················································· 137 项目三 连锁企业电子商务策略······························································ 144 模块六 连锁企业信息管理实训································································· 153 实训项目一 基本资料设置···································································· 154 实训项目二 供应商管理与商品管理························································· 156 实训项目三 采购管理·········································································· 158 实训项目四 收银机管理······································································· 160 实训项目五 库存管理·········································································· 162 实训项目六 盘点管理·········································································· 164 实训项目七 促销管理及会员管理···························································· 166 实训项目八 销售数据统计分析······························································ 168 综合模拟练习一····················································································· 170 综合模拟练习二····················································································· 173 综合模拟练习三····················································································· 176 参考文献····························································································· 178
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财经管理系列连锁企业信息管理与实训(第2版)/史严梅 作者简介

史严梅,女,山东经贸职业学院,讲师。主要研究企业管理、信息技术管理、管理信息系统、连锁企业管理、市场营销等方面。

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