ÉÌÎñ»ù´¡Ë«Óï½Ì³Ì:ººÓ¢¶ÔÕÕ

Chapter 1Business and Its Environment **ÕÂÉÌÎñÓë»·¾³ Part 1Business Organizations **½ÚÉÌÎñ×éÖ¯ Part 2Business Environment µÚ¶þ½ÚÉÌÎñ»·¾³ Chapter 2Organizational Structures and Functions µÚ¶þÕÂ×éÖ¯½á¹¹Óë×éÖ¯Ö°ÄÜ Part 1Organizational Structures **½Ú×éÖ¯½á¹¹ Part 2Organizational Functions µÚ¶þ½Ú×éÖ¯Ö°ÄÜ Chapter 3Marketing µÚÈýÕÂÊг¡ÓªÏú Part 1Introduction to Marketing **½ÚÊг¡ÓªÏú¸ÅÊö Part 2Product Life Cycle µÚ¶þ½Ú²úÆ·ÉúÃüÖÜÆÚ Chapter 4Human Resource Management µÚËÄÕÂÈËÁ¦×ÊÔ´¹ÜÀí Part 1Introduction to Human Resource Management **½ÚÈËÁ¦×ÊÔ´¹ÜÀí¸ÅÊö Part 2Responsibilities of Human Resource Departments µÚ¶þ½ÚÈËÁ¦×ÊÔ´¹ÜÀí²¿ÃŵÄÖ°Ôð Chapter 5Accounting µÚÎåÕ»á¼Æѧ Part 1Introduction to Accounting **½Ú»á¼Æѧ¸ÅÊö Part 2Costª²volumeª²profit Analysis µÚ¶þ½Ú³É±¾-ÊýÁ¿-ÀûÈó·ÖÎö Chapter 6Operations Management µÚÁùÕÂÔËÓª¹ÜÀí Part 1Introduction to Operations Management £¨OM£© **½ÚÔËÓª¹ÜÀí¸ÅÊö Part 2A Justª²inª²time £¨JIT£©Inventory Management System µÚ¶þ½Ú׼ʱÖÆ¿â´æ¹ÜÀíϵͳ Chapter 7The External Environment µÚÆßÕÂÍⲿ»·¾³ Part 1The Elements and Levels of the External Environment **½ÚÍⲿ»·¾³µÄÒòËØÓë²ãÃæ Part 2External Environmental Analysis µÚ¶þ½ÚÍⲿ»·¾³·ÖÎö Chapter 8The Competitive Environment µÚ°ËÕ¾ºÕù»·¾³ Part 1Five Competitive Forces **½ÚÎåÁ¦¾ºÕùÄ£ÐÍ Part 2Competitive Strategies and Competitive Advantage µÚ¶þ½Ú¾ºÕùÕ½ÂԺ;ºÕùÓÅÊÆ Chapter 9Principles of Economics µÚ¾ÅÕ¾­¼ÃѧԭÀí Part 1Economics **½ÚºÎΪ¾­¼Ãѧ Part 2The Methods of Economics µÚ¶þ½Ú¾­¼ÃѧÑо¿·½·¨ Chapter 10International Trade µÚʮչú¼ÊóÒ× Part 1New Trade Theories: Beyond Comparative Advantage **½ÚÐÂóÒ×ÀíÂÛ: ±È½ÏÓÅÊÆÖ®ºó Part 2Commercial Policies and Arguments µÚ¶þ½ÚóÒ×Õþ²ß¼°ÆäÕùÒé Answers to the Exercises Á·Ï°´ð°¸ References ²Î¿¼ÎÄÏ×