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新编旅游英语教程 版权信息
- ISBN：9787565429088
- 条形码：9787565429088 ; 978-7-5654-2908-8
- 装帧：暂无
- 册数：暂无
- 重量：暂无
- 所属分类：>
新编旅游英语教程 本书特色
本教材主编写目标是为旅游管理专业学生及旅游英语爱好者提供一本以培养英语语言能力为主，以充实旅游知识为辅的英语教材。融知识性和趣味性于一体，帮助学生深入了解旅游文化知识，熟悉旅行社、酒店及其他旅游服务机构及其他业务知识，为学生今后从事旅游及相关行业工作奠定良好基础。本书非常注重语言的准确性和地道性，案例尽量取材于原版相关书籍。本书适用于旅游英语专业二年级以上（包括二年级）学生使用，同时还可以作为旅游管理专业学生的双语教学教材或旅游行为培训教材。
新编旅游英语教程 内容简介
本教材主编写目标是为旅游管理专业学生及旅游英语爱好者提供一本以培养英语语言能力为主，以充实旅游知识为辅的英语教材。融知识性和趣味性于一体，帮助学生深入了解旅游文化知识，熟悉旅行社、酒店及其他旅游服务机构及其他业务知识，为学生今后从事旅游及相关行业工作奠定良好基础。本书非常注重语言的准确性和地道性，案例尽量取材于原版相关书籍。本书适用于旅游英语专业二年级以上（包括二年级）学生使用，同时还可以作为旅游管理专业学生的双语教学教材或旅游行为培训教材。
新编旅游英语教程 目录
Unit One Text A Travel as an IndustryText B Who Travels Today?Supplementary Reading Basic Approaches to the Study of Tourism (I)Unit Two Text A What is Tourism?Text B The Study of Tourism Supplementary Reading Basic Approaches to the Study of Tourism (II)Unit Three Text A Benefits and Costs of TourismText B The International Tourist Supplementary ReadingCommon Health ProblemsUnit Four Text A Economic Impacts of Tourism Text B Cultural Effects of TourismSupplementary ReadingTourism’s Impact on New York CityUnit Five Text A What is Hospitality Management? Text B Planned Play EnvironmentsSupplementary ReadingTrends in the Lodging IndustryUnit Six Text A The Airline IndustryText B The Motorcoach IndustrySupplementary ReadingImpact of Tourism on EmploymentUnit Seven Text A The Food Service Industry Text B Junk Food and a Hectic PaceSupplementary ReadingEarly Food ServicesUnit Eight Text A China’s Hotel Industry Text B Thomas CookSupplementary ReadingThe Growth of Hotel ChainsUnit Nine Text A Recreation Text B Casinos and GamingSupplementary ReadingThe Walt Disney CompanyUnit Ten Text A AttractionsText B Atlantic CitySupplementary ReadingEntertainment and ShoppingUnit Eleven Text A Types of Travel Agencies Text B Travel Agency OrganizationsSupplementary ReadingThe World Tourism OrganizationUnit Twelve Text A The Channels of DistributionText B Specialty ChannelersSupplementary ReadingEstablishing a Promotional Mix for Travel IntermediariesUnit Thirteen Text A Special Segments of Business Travel Text B Incentive Travel & Convention/Meeting PlannersSupplementary ReadingTour Wholesalers and OperatorsUnit Fourteen Text A Behavior of Individual Customers Text B Interpersonal Factors Supplementary ReadingUnderstanding Customer Behavior: Patchwork Quilt Country InnUnit Fifteen Text A Why is Demand Important? Text B Market Potential Analysis Supplementary ReadingMass-Market TourismUnit Sixteen Text A Life-Seeing TourismText B Improvement in Educational and Cultural Content of TourismSupplementary ReadingTypes of Destinations—Travel Experiences
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