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管理学英语基础教程

管理学英语基础教程

作者:韩经纶
出版社:南开大学出版社出版时间:2004-05-01
开本: 16开 页数: 231
本类榜单:外语销量榜
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管理学英语基础教程 版权信息

管理学英语基础教程 内容简介

本书全面提升专业英语的听、说、读、写、译的水平,而且还可以梳理和回顾各种管理思想、理论与原则,拓展管理前沿的有关知识,准确地把握管理名家的思想、理论的核心和精髓。

管理学英语基础教程 目录

UNIT ONE (管理与管理职能) PART ONE: TEXT FOR FAST READING SOME MYTHS ABOUT MANAGERS PART TWO: TEXT MANAGER ROLES PART THREE: TEXT FOR AUXILARY READING THE ROLE OF CEO: A ROUNDTABLE DISCUSSION UNIT TWO (管理思想与管理变革) PART ONE: TEXT FOR FAST READING THE EVOLUTION OF MANAGEMENT THOUGHT PART TWO: TEXT THREE SCHOOLS OF MANAGEMENT THOUGHT PART THREETEXT FOR AUXILIARY READING MANAGING IN THE NEW ECONOMY: EVOLUTION OR REVOLUTION? UNIT THREE (管理与领导艺术) PART ONE: TEXT FOR FAST READING LEADING THE LEARNING ORGANIZATION PART TWO: TEXT HOW CULTURAL FACTORS AFFECT LEADERSHIP PART THREE: TEXT FOR AUXILIARY READING THE LOST ART OF LEADERSHIP UNIT FOUR (组织管理——学习型组织) PART ONE: TEXT FOR FAST READING MAKE LEARNING MATIER: BECOMING A LEARNING ORGANIZATION PART TWO: TEXT LEARNING ORGANIZATION PART THREE: TEXT FOR AUXILIARY READING THE FIVE AXIOMS FOR A LEARNING ORGANIZATION UNIT FIVE (战略与计划管理) PART ONE: TEXT FOR FAST READING /56 STRATEGIC PLANNING: AN ESSENTIAL TOOL FOR ORGANIZATION SUCCESS AND GROWTH PART TWO: TEXT INCREASING THE FIRMS STRATEGIC IQ DYNAMIC VERSUS STATIC STRATEGIC PLANNING PART THREE: TEXT FOR AUXILIARY READING STRATEGIC GROWTH MANAGEMENT UNIT SIX (管理控制与风险管理) PART ONE: TEXT FOR FAST READING THE CONTROL FUNCTION OF MANAGEMENT PART TWO: TEXT RISK ASSESSMENT AND RISK MANAGEMENT PART THREE: TEXT FOR AUXILIARY READING NEW RISKS IN INTERNATIONAL BUSINESS UNIT SEVEN (信息管理) PART ONE: TEXT FOR FAST READING MANAGEMENT INFORMATION SYSTEM (MIS) PART TWO: TEXT ESTABLISHING A MANAGEMENT INFORMATION SYSTEM PART THREE: TEXT FOR AUXILIARY READING INFORMATION MANAGEMENT UNIT EIGHT (目标管理与流程现再造) PART ONE:TEXT FOR FAST READING MANAGEMENT BY OBJECTIVES PART TWO: TEXT PROCESS MAPPING AND BUSINESS PROCESS REDESIGN PART THREE: TEXT FOR AUXILIARY READING PROCESS WARS UNIT NINE (标杆管理) PART ONE: TEXT FOR FAST READING BENCHMARKING INTANGIBLES PART TWO: TEXT BENCHMARKING PART THREE: TEXT FOR AUXILIARY READING BENCHMARKING: LEVERAGING BEST-PRACTICE STRATEGIES UNIT TEN (绩效管理) PART ONE:TEXT FOR FAST READING BALANCED SCORECARD, BALANCED STRATEGIES PART TWO: TEXT ESTABLISHING BALANCED SCORECARDS PART THREE: TEXT FOR AUXILIARY READING A PROCESS APPROACH TO SIX SIGMA UNIT ELEVEN (知识管理) PART ONE: TEXT FOR FAST READING CORE COMPETENCIES OF KNOWLEDGE PART TWO: TEXT WHAT IS KNOWLEDGE AND CAN IT BE MANAGED? PART THREE: TEXT FOR AUXILIARY READING PLAYING AN INTEGRAL ROLE IN KNOWLEDGE MANAGEMENT UNIT TWELVE (关系管理与价值管理) PART ONE: TEXT FOR FAST READING THE CUSTOMER VALUE CHAIN PART TWO: TEXT CUSTOMER RELATIONSHIP MANAGEMENT FACES THE CHANNEL CHALLENGE PART THREE: TEXT FOR AUXILIARY READING VALUE PLANNING: TIlE NEW APPROACH TO BUILDING VALUE EVERY DAY UNIT THIRTEEN (服务管理) PART ONE: TEXT FOR FAST READING SERVICE LEVEL AGREEMENTS: CONSEQUENCES FOR NON- PERFORMANCE PART TWO: TEXT THE SERVICE SUPPLY CHAIN: AN UNTAPPED OPPORTUNITY PART THREE: TEXT FOR AUXILIARY READING CONSIDERATIONS FOR YOUR WEB-BASED CUSTOMER SUPPORT SOLUTION UNIT FOURTEEN (跨文化管理) PART ONE: TEXT FOR FAST READING WHAT IS INTERCULTURAL MANAGEMENT? PART TWO: TEXT TRANSCULTURAL COMPETENCE, THE KEY TO LEADERSHIP IN A GLOBALISING WORLDFINANCIAL TIMES PART THREE: TEXT FOR AUXILIARY READING MIND THE GAP! ——HOW TO ENSURE THAT GLOBAL E-TRAINING MEETS LOCAL REQUIREMENTS
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