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外贸英语函电 版权信息
- ISBN:9787568237192
- 条形码:9787568237192 ; 978-7-5682-3719-2
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 所属分类:>
外贸英语函电 内容简介
《外贸英语函电》针对高等教育的特点,以外贸行业职业岗位所需的职业能力为本位,强调培养高等院校学生的外贸业务实际操作技能。为此,《外贸英语函电》设计了客户开发、交易磋商、业务达成、付款方式、合同履行以及售后服务六大模块,共由14个章节、36个任务组成。其中,1章简要介绍了外贸电子邮件的基本格式、注意要素、写作原则以及外贸电子邮件的管理方法。第2—14章分别详细介绍外贸进出口流程的主要环节:建立业务关系、资信调查、促销、代理、询盘与回复、报盘与还盘、采购订单、付款方式、合同订立、包装、装运、保险以及索赔理赔等。每个章节包含7个组成部分:背景介绍、写作建议、样函展示、典型例句、实战邮件、巩固练习和实训练习。 《外贸英语函电》适用于高等院校国际贸易、商务英语、国际商务等专业的教学,也可作为外贸行业的培训材料和外贸从业人员的自学参考资料。
外贸英语函电 目录
Chapter I Basic Knowledge About Business Email Writing
Task 1 How to Write a Business Email
Task 2 How to Manage Business Emails
Chapter 2 Establishment of Business Relations
Task 3 Seeking Business Cooperations
Task 4 Replying to Emails Regarding Business Contacts
Chapter 3 Credit &Status Enquiry
Task 5 Making a Credit & Status Enquiry
Task 6 Replying to Credit & Status Enquiry
Chapter 4 Sales Promotion
Task 7 Writing Sales Promotion Emails
Chapter 5 Agency
Task 8 Applying for Sole Agency
Task 9 Responding to Sole Agency Applications
Module 2 Enquiries and Offers
Chapter 6 Enquiries and Replies
Task 10 Making Enquiries
Task 11 Replying to Enquiries
Chapter 7 Offers and Counter Offers
Task 12 Making Offers
Task 13 Making Counter Offers
Module 3 Conclusion of Business
Chapter8 Purchasing Orders
Task 14 Placing an Order
Task 15 Responding to an Order
Module 4 Payment Terms
Chapter 9 Payment Terms
Task 16 Negotiating Payment Terms
Task 17 Establishing an L/C
Task 18 Checking and Amending an L/C
Task 19 Extending an L/C
Module 5 Contracts and Their Execution
Chapter 10 Contracts
Task 20 Signing an S/C
Task 21 Amending an S/C
Task 22 Cancelling an S/C
Chapter 11 Packing
Task 23 Advising Packing Details
Task 24 Responding to Packing Methods
Chapter 12 Shipment
Task 25 Sending Shipping Instructions
Task 26 Urging Timely Shipment
Task 27 Proposing Part Shipment & Transshipment
Task 28 Sending Shipping Advice
Chapter 13 Insurance
Task 29 Introducing Insurance Terms
Task 30 Effeeting Insurance
Task 31 Demanding Excessive Insurance
Task 3:2 Responding to Emails Concerning Insurance
Module 6 Complaints, Claims & Settlements
Chapter 14 Complaints, Claims &Settlements
Task 33 Making Complaints
Task 34 Filing Claims
Task 35 Responding to Complaints
Task 36 Settling Claims
Appendixes
References
外贸英语函电 节选
《外贸英语函电》: 1.Introduction of Goods(介绍产品) 1) The gloves are made of superior genuine leather and supplied in various designs and colors 手套是用上乘真皮制成,有多种样式和颜色可供选择: 2) We have pleasure in recommending to you the following goods similar lo the samples sent by you 我们很高兴推荐以下商品给你们,这个商品和你寄给我们的样品很相像。 3) Due to its superior quality, this item has met with a warm reception in most European countries. 由于质量优良,这个商品在欧洲国家很受欢迎。 4) In order to promote business between us, we are airmailing to you samples for your inspection. 为了促成我们之间的生意,我们会航寄给你们一些样品,供你方参考。 5) We take pleasure in attaching the latest designs of our products, which are superior in quality and moderate in price and are sure to be salable in your mnarket. 我们很高兴随函寄上我们产品的*新设计图,这些新产品质量优良,价格适中…… ……
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