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Ä¿¡¡¡¡Â¼¡¡ContentsÇ°¡¡¡¡ÑÔ½Ìѧ½¨ÒéµÚ1Õ¡¡ÉÌÎñÐź¯»ù´¡ÖªÊ¶ÓëÍâó½»Ò׳ÌÐò¡¡1Chapter 1¡¡Basic Knowledge of Business Letters and Foreign Trade Procedures¡¡11.1¡¡ÉÌÎñÐź¯¸ÅÀÀ¼°Ð´×÷Ö¸µ¼¡¡/1An Overview of Business Letters and Writing Guidelines¡¡/11.2¡¡ÉÌÎñÐź¯µÄ½á¹¹¡¡/6Structure of Business Letters¡¡/61.3¡¡ÉÌÎñÐź¯µÄ¸ñʽ¡¡/11Format of Business Letters¡¡/111.4¡¡ÐÅ·âµÄд·¨¡¡/14Envelopes Addressing¡¡/141.5¡¡ÉÌÎñÐź¯µÄÆäËûÐÎʽ£¨´«Õæ¡¢µç×ÓÓʼþ£©¡¡/15Some Other Forms of Business Letters(Fax,E-mails)¡¡/151.6¡¡¹ú¼ÊóÒ×µÄÒ»°ã³ÌÐò¡¡/17General Procedures of Foreign Trade¡¡/171.7¡¡ÉÌÎñ̸ÅеÄÒ»°ã³ÌÐò¡¡/21General Procedure in Business Negotiation¡¡/211.8¡¡ÓÐÓõĶÌÓïºÍ¾ä×Ó¡¡/24Useful Expressions¡¡/24Á·Ï°¡¡/26Exercises¡¡/26µÚ2Õ¡¡½¨Á¢Ã³Ò×¹Øϵ¡¡28Chapter 2¡¡Establishment of Business Relationships¡¡282.1¡¡±³¾°ÖªÊ¶¡¡/28Background Information¡¡/282.2¡¡ÐÅÀý¡¡/30Sample Letters¡¡/302.3¡¡ÓÐÓõĶÌÓïºÍ¾ä×Ó¡¡/39Useful Expressions¡¡/39Á·Ï°¡¡/41Exercises¡¡/41µÚ3Õ¡¡Ñ¯ÅÌÓë»Ø¸´¡¡43Chapter 3¡¡Inquiries and Replies¡¡433.1¡¡±³¾°ÖªÊ¶¡¡/43Background Information¡¡/433.2¡¡ÐÅÀý¡¡/46Sample Letters¡¡/463.3¡¡ÓÐÓõĶÌÓïºÍ¾ä×Ó¡¡/53Useful Expressions¡¡/53Á·Ï°¡¡/55Exercises¡¡/55¸½Â¼3A¡¡¹ú¼ÊóÒ×¼Û¸ñÊõÓï¡¡/57Appendix 3A¡¡Terms of Price in International Trade¡¡/57µÚ4Õ¡¡±¨¼Û¡¢·¢Å̼°»¹ÅÌ¡¡58Chapter 4¡¡Quotations,Offers and Counter-offers¡¡584.1¡¡±³¾°ÖªÊ¶¡¡/58Background Information¡¡/584.2¡¡ÐÅÀý¡¡/61Sample Letters¡¡/614.3¡¡ÓÐÓõĶÌÓïºÍ¾ä×Ó¡¡/68Useful Expressions¡¡/68Á·Ï°¡¡/69Exercises¡¡/69µÚ5Õ¡¡¶©¹º¡¢ ½ÓÊܺ;ܾø¡¡71Chapter 5¡¡Orders,Acceptances and Rejections¡¡715.1¡¡±³¾°ÖªÊ¶¡¡/71Background Information¡¡/715.2¡¡ÐÅÀý¡¡/74Sample Letters¡¡/745.3¡¡ÓÐÓõĶÌÓïºÍ¾ä×Ó¡¡/78Useful Expressions¡¡/78Á·Ï°¡¡/80Exercises¡¡/80¸½Â¼5A¡¡¶©µ¥¡¡/82Appendix 5A¡¡Order¡¡/82¸½Â¼5B¡¡ÏúÊÛÈ·ÈÏÊé¡¡/82Appendix 5B¡¡Sales Confirmation¡¡/82¸½Â¼5C¡¡Ô­²úµØÖ¤Ã÷Êé¡¡/86Appendix 5C¡¡Certificate of Origin¡¡/86µÚ6Õ¡¡¸¶¿îÌõ¼þ¡¡87Chapter 6¡¡Terms of Payment¡¡876.1¡¡±³¾°ÖªÊ¶¡¡/87Background Information¡¡/876.2¡¡ÐÅÀý¡¡/91Sample Letters¡¡/916.3¡¡ÓÐÓõĶÌÓïºÍ¾ä×Ó¡¡/96Useful Expressions¡¡/96Á·Ï°¡¡/100Exercises¡¡/100¸½Â¼6A¡¡ÐÅÓÃÖ¤¡¡/102Appendix 6A¡¡Letter of Credit¡¡/102¸½Â¼6B¡¡¿ªÁ¢²»¿É³·ÏúÐÅÓÃÖ¤ÉêÇëÊé¡¡/103Appendix 6B¡¡Irrevocable Letter of Credit Application Form¡¡/103¸½Â¼6C¡¡»ãƱ¡¡/107Appendix 6C¡¡Bill of Exchange¡¡/107µÚ7Õ¡¡°ü×°Óë±êÖ¾¡¡108Chapter 7¡¡Packings and Marks¡¡1087.1¡¡±³¾°ÖªÊ¶¡¡/108Background Information¡¡/1087.2¡¡ÐÅÀý¡¡/111Sample Letters¡¡/1117.3¡¡ÓÐÓõĶÌÓïºÍ¾ä×Ó¡¡/115Useful Expressions¡¡/115Á·Ï°¡¡/119Exercises¡¡/119¸½Â¼7A¡¡×°Ïäµ¥¡¡/121Appendix 7A¡¡Packing List¡¡/121µÚ8Õ¡¡±£ÏÕ¡¡122Chapter 8¡¡Insurance¡¡1228.1¡¡±³¾°ÖªÊ¶¡¡/122Background Information¡¡/1228.2¡¡ÐÅÀý¡¡/128Sample Letters¡¡/1288.3¡¡ÓÐÓõĶÌÓïºÍ¾ä×Ó¡¡/132Useful Expressions¡¡/132Á·Ï°¡¡/134Exercises¡¡/134¸½Â¼8A¡¡±£ÏÕµ¥¡¡/137Appendix 8A¡¡Insurance Policy¡¡/137µÚ9Õ¡¡ÉÌÆ·¼ìÑé¡¡138Chapter 9¡¡Commodity Inspection¡¡1389.1¡¡±³¾°ÖªÊ¶¡¡/138Background Information¡¡/1389.2¡¡ÐÅÀý¡¡/139Sample Letters¡¡/1399.3¡¡ÓÐÓõĶÌÓïºÍ¾ä×Ó¡¡/143Useful Expressions¡¡/143Á·Ï°¡¡/146Exercises¡¡/146¸½Â¼9A¡¡¼ìÑéÖ¤Ã÷Êé¡¡/147Appendix 9A¡¡Inspection Certificate¡¡/147¸½Â¼9B¡¡³ö¿Ú»õÎﱨ¹Øµ¥¡¡/148Appendix 9B¡¡Goods Declaration for Exportation¡¡/148µÚ10Õ¡¡×°ÔË¡¡150Chapter 10¡¡Shipment¡¡15010.1¡¡±³¾°ÖªÊ¶¡¡/150Background Information¡¡/15010.2¡¡ÐÅÀý¡¡/153Sample Letters¡¡/15310.3¡¡ÓÐÓõĶÌÓïºÍ¾ä×Ó¡¡/157Useful Expressions¡¡/157Á·Ï°¡¡/159Exercises¡¡/159¸½Â¼10A¡¡Ìá»õµ¥Ñù±¾¡¡/162Appendix 10A¡¡Bill of Lading¡¡/162¸½Â¼10B¡¡ÉÌÒµ·¢Æ±Ñù±¾¡¡/163Appendix 10B¡¡Commercial Invoice¡¡/163µÚ11Õ¡¡Í¶Ëß¡¢Ë÷ÅâºÍÀíÅâ¡¡164Chapter 11¡¡Complaint,Claim and Settlement¡¡16411.1¡¡±³¾°ÖªÊ¶¡¡/164Background Information¡¡/16411.2¡¡ÐÅÀý¡¡/167Sample Letters¡¡/16711.3¡¡ÓÐÓõĶÌÓïºÍ¾ä×Ó¡¡/172Useful Expressions¡¡/172Á·Ï°¡¡/174Exercises¡¡/174µÚ12Õ¡¡´ÙÏú¡¡176Chapter 12¡¡Promotion¡¡17612.1¡¡±³¾°ÖªÊ¶¡¡/176Background Information¡¡/176ÐÅÏ¢