目 录第1篇 深入浅出聊运营1 姑娘,你只是个运行经理.......................................................................................... 21.1 运营的三个层级 .......................................................................................................51.2 运行、运营的区别 ...................................................................................................61.3 运行是运营的必经之路 ...........................................................................................81.4 运行做点、运营做线、运作做面 ...........................................................................82 一堂运营入门课...................................................................................................... 122.1 运营全貌 .................................................................................................................142.2 运营岗三大工作任务 .............................................................................................162.3 把运行工作当作运营项目做 .................................................................................182.4 运行比运营只差一个意识 .....................................................................................192.5 如何用运营思维来做渠道 .....................................................................................202.6 初入运营该学点什么 .............................................................................................223 三年运行期满,何去何从........................................................................................ 243.1 流量、用户、粉丝 .................................................................................................253.2 运营的终极目标是实现预设的商业模式 .............................................................283.3 运营要有道有术 .....................................................................................................293.4 运营是项目制的 .....................................................................................................303.5 发现问题比解决方案更重要 .................................................................................333.6 迈入运营岗需解决五大意识 .................................................................................363.7 三年前 .....................................................................................................................404 运营,只缘身在此山中............................................................................................ 424.1 产品和运营关系论 .................................................................................................424.2 兰查斯特战略模型 .................................................................................................464.3 用户心智大战 .........................................................................................................484.4 从运营的角度看成功与失败 .................................................................................494.5 做运营,要有点野心 .............................................................................................514.6 身在运营,错失良机 .............................................................................................545 如何解决业务的当务之急........................................................................................ 565.1 运营需要有一个目标 .............................................................................................585.2 运营解决的是业务问题 .........................................................................................615.3 运营如何解决业务的当务之急 .............................................................................625.4 运营需要围绕业务价值做事 .................................................................................666 运营是四两拨千斤的............................................................................................... 706.1 《西游记》中的细节 .............................................................................................716.2 细节决定感觉 .........................................................................................................736.3 黑道流量的小把戏 .................................................................................................736.4 从哪些细节解决问题 .............................................................................................746.5 关注正确的细节 ...................................