ÓªÏúÓ¢Óï

Chapter 1£º Introduction of Marketing Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading Chapter 2£º Nature of Marketing Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading Chapter 3£º Marketing Environment Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading Chapter 4£º Buyer Behavior and Consumer Decision Making Process Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading Chapter 5£º Marketing Research Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading Chapter 6£º Market Segmentation Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading Chapter 7£º New Product Development Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading Chapter 8£ºManaging the Marketing Mix Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading Chapter 9£º Pricing Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading Chapter 10£º Distribution Channel Management Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading Chapter 11£º Promotion Mix Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading Chapter 12£º The Marketing of Services Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading Chapter 13 £º E-Marketing Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading Chapter 14£º International Marketing Part One£º Text Part Two£º Questions Part Three£º Words and Phrases Part Four£º Further Reading References