°üÓÊ ¿çÎÄ»¯½»¼Ê»ù´¡

chapter 1 culture and intercultural communication1.lead-in2.main text2.1 culture2.2 intercultural communication3.exercises4.references chapter 2 theories and research on intercultural communication1.lead-in2.main text2.1 edward t.hall's value orientations2.2 kluckhohn's and strodtbeck's value orientations2.3 geert hofstede's national value dimensions2.4 fons trompenaars's value dimensions2.5 triandis's cultural dimensions2.6 shalom h.schwartz's universal value orientations3.exercises4.references chapter 3 intercultural business communication1.lead-in1.1 examples of company failure due to cultural mistakes1.2 examples of cultural differences in business2.main text2.1 intercultural business communication2.2 the impact of culture on an international business2.3 the importance of cultural sensitivity in business dealings2.4 culture & subculture in business2.5 how to overcome intercultural communication barriers in business3.exercises4.references chapter 4 intercultural business negotiation1.lead-in2.main text2.1 intercultural negotiation2.2 negotiations of different cultural styles3.exercises4.references chapter 5 intercultural marketing1.lead-in2.main text2.1 defining intercultural marketing2.2 key issues in intercultural marketing2.3 cultural impacts on international marketing2.4 managing intercultural marketing3.exercises4.references chapter 6 the application of a case study methodology1.lead-in2.main text2.1 research methodology for intercultural communication2.2 what is a case study2.3 how to use case studies3.exercises4.references