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module one introduction to foreign¡ªrelated companies¢¡.introduction to foreign¡ªrelated companies1.tuning¡ªin2.foreign¡ªrelated companies and their developments¢¢.functional management of foreign¡ªrelated companies1.tuning¡ªin2.different functions in companies¢£.procedures of establishing foreign¡ªrelated companies in china1.requirements of establishing joint ventures and foreign companies in china2.procedures of establishing joint ventures and foreign companies in chinasupplementary reading how chinese companies go abroad°¸Àý·ÖÎö¼°ÊµÑµÈÎÎñ ÐÇ°Í¿ËÁé»îµÄ¹ú¼ÊÊг¡¾­Óª·½Ê½module two strategic management¢¡.what is strategic management£¿1.tuning¡ªin2.strategic management¢¢.tasks of strategic management1.developing vision and mission statements2.establishing objectives3.a situational analysis4.generate£¬ evaluate and select strategies5.implement strategies6.strategy evaluation°¸Àý·ÖÎö¼°ÊµÑµÈÎÎñ ´Ó¿¨·òʳƷÓÐÏÞ¹«Ë¾Õ½ÂÔ¿´Î´À´·¢Õ¹module three human resource management¢¡.introduction to human resource management1.tuning¡ªin2.human resource management¢¢.tasks of human resource management1.recruiting employees2.training employees3.employees' performance appraisal4.employee movement management5.establishing employee compensation plans6.dealing with labor relationssupplementary reading managing human resource in international business°¸Àý·ÖÎö¼°ÊµÑµÈÎÎñ ׿ԽÑÇÂíÑ·µÄ¡°È«Ô±³Ö¹É¡±module four marketing management¢¡.introduction to marketing1.tuning¡ªin2.evolvement of marketing3.holistic marketing4.process of marketing¢¢.main tasks of marketing1.marketing research2.environment and consumer analysis3.market segmentation and selection4.product strategy5.pricing strategy6.distribution strategy7.promotionsupplementary reading brand strategy°¸Àý·ÖÎö¼°ÊµÑµÈÎÎñ Öܴ󸣣ºÒ»ÏßÆ·ÅÆÈýÏßͻΧ¡ª¡ª½ð×ÖËþʽ²úÆ·Ìåϵ£¬Öú¹¥ÏÂÒ»¸öÕ½ÂԸߵØmodule five operations management1.introduction to operations management1.tuning¡ªin2.operations management¢¢.operations management in manufacturers1.tuning¡ªin2.location strategy3.layout strategy4.procurement management5.production planning6.inventory management7.just¡ªin¡ªtime £¨jit£© production and lean production¢£.operations decisions for companies in service industry1.tuning¡ªin2.the characteristics of service3.operations decisions in service companies°¸Àý·ÖÎö¼°ÊµÑµÈÎÎñ ˳·áËÙÔË£º¡°ÊÕ1ÅÉ2¡±±³ºóµÄÁ÷³ÌÔÙÔì°¸Àý·ÖÎö¼°ÊµÑµÈÎÎñ a¿ì²ÍµêµÄ¾­ÓªÎÊÌâmodule six enterprise ethics and social responsibility¢¡.what is business ethics and why is it important£¿¢¢.what are the main ethical problems in commercial environment1.ethical problems in hrm2.ethical problems in marketing3.ethical problems in accounting4.ethical problems in environment5.ethical problems in international business¢£.managing business ethics and corporate social responsibility1.managing business ethics2.corporate social responsibility°¸Àý·ÖÎö¼°ÊµÑµÈÎÎñ ÁªÏëµÄ¡°¹«Ò洴Ͷ¡±²Î¿¼ÎÄÏ×