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unit 1 introduction£¨µ¼ÂÛ£© chapter 1 market and marketing£¨Êг¡ÓëÓªÏú£© case£ºamazon ¢¡.definition of marketing ¢¢.marketing management philosophies ¢£.marketing landscape chapter 2 consumer market£¨Ïû·ÑÕßÊг¡£© case£ºgopro ¢¡.model of consumer behavior ¢¢.characteristics affecting consumer behavior ¢£.buyer decision process ¢¤.buyer decision process for new productunit 2 product£¨²úÆ·£© chapter 3 product marketing£¨²úÆ·ÓªÏú£© case£ºnike ¢¡.definition of product ¢¢.product decisions ¢£.services marketing ¢£.branding strategy chapter 4 new-product marketing£¨Ð²úÆ·ÓªÏú£© case£ºsamsung ¢¡.new-product development strategy ¢¢.new.product development process ¢£.product life-cycle strategiesunit 3 price£¨¼Û¸ñ£© chapter 5 pricing marketing£¨¼Û¸ñÓªÏú£© case£ºjcpenney ¢¡.definition of price ¢¢.factors affecting pricing decisions ¢£.general pricing approaches chaipter 6 pricing str ategies£¨¼Û¸ñ²ßÂÔ£© case£ºpanera bread ¢¡.new¡ªproduct pricing strategies ¢¢.product mix pricing strategies ¢£.price adjustment strategies ¢¤.price changesunit 4 place£¨ÇþµÀ£© chapter 7 channel marketing£¨ÇþµÀÓªÏú£© case£ºnetflix ¢¡.nature and importance of marketing channels ¢¢.channel behavior and organization ¢£.channel design decisions ¢¤.channel management decisions chaipter 8 retailing and whouesaling£¨ÁãÊÛÓëÅú·¢£© case£ºwalmart ¢¡.retailing ¢¢.wholesalingunit 5 promotion£¨´ÙÏú£© chapter 9 advertising and public relations£¨¹ã¸æÓ빫¹²¹Øϵ£© case£ºallstate ¢¡.promotion mix ¢¢.advertising ¢£.public relations chapter 10 personal selling and sales promotion£¨ÈËÔ±ÏúÊÛÓëÏúÊÛ´Ù½ø£© case£ºibm ¢¡.personal selling ¢¢.managing the sales force ¢£.personal selling process ¢¤.sales promotion chapter 11 direct and online marketing£¨Ö±ÏúÓëÍøÂçÓªÏú£© case£ºfacebook ¢¡.growth and benefits of direct marketing ¢¢.forms of direct marketing ¢£.online marketing ¢¤.corporate culture and marketingbibliography£¨²Î¿¼ÎÄÏ×£©