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市场营销英语 版权信息
- ISBN：9787115376787
- 条形码：9787115376787 ; 978-7-115-37678-7
- 装帧：一般胶版纸
- 册数：暂无
- 重量：暂无
- 所属分类：>
市场营销英语 本书特色
内容概括了市场营销的基本知识；模拟了潜在客户开发，预约与拜访，产品推销的过程；突出了广告、价格、品牌、促销等营销策略；展现了讨价还价、销售谈判、达成交易中的营销手段；强调了商品纠纷处理、保证服务、售后回访中与客户的沟通技巧；介绍了网络营销、服务营销、绿色营销、整合营销等新兴的营销活动。
市场营销英语 内容简介
1．本书的主要特点是一本英语书，或者工具书。而不是简单用英语重复学生已经学过的市场营销内容。 2．每章都会用相应的文章，大多摘自国外权威期刊杂志，或教材里的经典案例，用以锻炼学生的专业英语读写能力。 3.既可以用于课堂讲授，也可用于专业知识的辅助英语类教材。
市场营销英语 目录
content
chapter one understanding marketing ----------------------------------------1
1.1preview case-------------------------------------------------------------------1
1.2 the marketing concept-------------------------------------------------------2
1.3 vocabulary exercise-----------------------------------------------------------5
1.4 case study----------------------------------------------------------------------7
1.5 economy tip--------------------------------------------------------------------12
1.6 additional reading------------------------------------------------------------13
chapter two marketing environment--------------------------------------------16
2.1 key term-------------------------------------------------------------------------16
2.2 exercise-------------------------------------------------------------------------16
2.3 case study ----------------------------------------------------------------------19
2.4additional reading-------------------------------------------------------------21
chapter 3 consumer behavior------------------------------------------------------25
3.1 key term---------------------------------------------------------------------------25
3.2 exercise---------------------------------------------------------------------------26
3.3 case study-------------------------------------------------------------------------29
3.4 additional reading----------------------------------------------------------31
chapter 4 marketing research-----------------------------------------------33
4.1 key term--------------------------------------------------------------------33
4.2 exercise --------------------------------------------------------------------35
4.3 case study------------------------------------------------------------------37
chapter 5 target marketing----------------------------------------------------42
5.1 key term---------------------------------------------------------------------42
5.2 exercise---------------------------------------------------------------------43
5.3 case study-------------------------------------------------------------------45
5.4 additional reading--------------------------------------------------------47
chapter 6 product--------------------------------------------------------------50
6.1 key term---------------------------------------------------------------------50
6.2 exercise-----------------------------------------------------------------------51
6.3. case study-------------------------------------------------------------------55
6.4 over to you-------------------------------------------------------------------57
chapter 7 brand management--------------------------------------------------58
7.1 key term----------------------------------------------------------------------58
7.2 exercise----------------------------------------------------------------------58
7.3 case study--------------------------------------------------------------------61
7.4 additional reading----------------------------------------------------------63
chapter 8 price strategy----------------------------------------------------------66
8.1 key term---------------------------------------------------------------------- 66
8.2 exercise-------------------------------------------------------------------------67
8.3 case study-----------------------------------------------------------------------69
8.4 additional reading--------------------------------------------------------------71
chapter9 distribution strategy----------------------------------------------------------74
9.1 key term--------------------------------------------------------------------------74
9.2 exercise------------------------------------------------------------------------75
9.3 case study------------------------------------------------------------------------78
9.4 additional reading------------------------------------------------------------80
chapter 10 promotion------------------
chapter one understanding marketing ----------------------------------------1
1.1preview case-------------------------------------------------------------------1
1.2 the marketing concept-------------------------------------------------------2
1.3 vocabulary exercise-----------------------------------------------------------5
1.4 case study----------------------------------------------------------------------7
1.5 economy tip--------------------------------------------------------------------12
1.6 additional reading------------------------------------------------------------13
chapter two marketing environment--------------------------------------------16
2.1 key term-------------------------------------------------------------------------16
2.2 exercise-------------------------------------------------------------------------16
2.3 case study ----------------------------------------------------------------------19
2.4additional reading-------------------------------------------------------------21
chapter 3 consumer behavior------------------------------------------------------25
3.1 key term---------------------------------------------------------------------------25
3.2 exercise---------------------------------------------------------------------------26
3.3 case study-------------------------------------------------------------------------29
3.4 additional reading----------------------------------------------------------31
chapter 4 marketing research-----------------------------------------------33
4.1 key term--------------------------------------------------------------------33
4.2 exercise --------------------------------------------------------------------35
4.3 case study------------------------------------------------------------------37
chapter 5 target marketing----------------------------------------------------42
5.1 key term---------------------------------------------------------------------42
5.2 exercise---------------------------------------------------------------------43
5.3 case study-------------------------------------------------------------------45
5.4 additional reading--------------------------------------------------------47
chapter 6 product--------------------------------------------------------------50
6.1 key term---------------------------------------------------------------------50
6.2 exercise-----------------------------------------------------------------------51
6.3. case study-------------------------------------------------------------------55
6.4 over to you-------------------------------------------------------------------57
chapter 7 brand management--------------------------------------------------58
7.1 key term----------------------------------------------------------------------58
7.2 exercise----------------------------------------------------------------------58
7.3 case study--------------------------------------------------------------------61
7.4 additional reading----------------------------------------------------------63
chapter 8 price strategy----------------------------------------------------------66
8.1 key term---------------------------------------------------------------------- 66
8.2 exercise-------------------------------------------------------------------------67
8.3 case study-----------------------------------------------------------------------69
8.4 additional reading--------------------------------------------------------------71
chapter9 distribution strategy----------------------------------------------------------74
9.1 key term--------------------------------------------------------------------------74
9.2 exercise------------------------------------------------------------------------75
9.3 case study------------------------------------------------------------------------78
9.4 additional reading------------------------------------------------------------80
chapter 10 promotion------------------
展开全部
市场营销英语 作者简介
贾娟娟：北京工商大学嘉华学院副教授。 讲授课程：专业英语口语I II，国际市场营销（双语）， 商务英语，客户关系管理（双语），品牌营销（双语）。 作者简介：英国贝德福德大学（原卢顿大学）毕业 双语教师，北京市口语等级考试考官， 多年从事市场营销双语类课程的教学与研究。
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