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¡¡chapter 1business and society(ÆóÒµÓëÉç»á)

¢¡. the social responsibility of business(ÆóÒµµÄÉç»áÔðÈÎ)

¢¢. consumerism(±£»¤Ïû·ÑÕßÀûÒæ)

¢£. business ethics(ÉÌÒµµÀµÂ)

chapter 2forms ofbusiness ownership(1)(ÆóÒµËùÓÐÖÆÐÎʽ)(1)

¢¡. sole proprietorships(¸öÌåÆóÒµ)

¢¢. partnerships(ºÏ»ïÆóÒµ)

chapter 3forms ofbusiness ownership(2)(ÆóÒµËùÓÐÖÆÐÎʽ)(2)

¢¡. what is a corporation£¿(ʲôÊÇÓÐÏÞÔðÈι«Ë¾£¿)

¢¢. how corporations are created and managed£¿(ÓÐÏÞÔðÈι«Ë¾ÈçºÎ´´Á¢ºÍ¹ÜÀí£¿)

¢£. advantages and disadvantages ofcorporations(ÓÐÏÞÔðÈι«Ë¾µÄÀû±×)

chapter 4managementprinciples(¹ÜÀíÔ­Ôò)

¢¡. nature of management(¹ÜÀíµÄ±¾Òå)

¢¢. levels of management(¹ÜÀíµÄ²ã´Î)

¢£. functions of management(¹ÜÀíµÄ¹¦ÄÜ)

chapter 5managerialskills and managers(¹ÜÀí¼¼Äܺ͹ÜÀíÈËÔ±)

¢¡. styles of leadership(Áìµ¼·ç¸ñ)

¢¢. managerial skills(¹ÜÀí¼¼ÄÜ)

¢£. where do managers come from£¿(¹ÜÀíÈËÔ±´ÓºÎ¶øÀ´£¿)

¢¤. better communication(¼ÓÇ¿¹µÍ¨)

chapter 6corporateculture(ÆóÒµÎÄ»¯)

¢¡. what is corporate culture£¿(ʲôÊÇÆóÒµÎÄ»¯£¿)

¢¢. elements of corporate culture(ÆóÒµÎÄ»¯µÄ×é³É²¿·Ö)

¢£. creating a corporate culture(´´ÔìÆóÒµÎÄ»¯)

chapter 7businessorganization and structure(ÆóÒµµÄ×éÖ¯ºÍ½á¹¹)

¢¡. specialization(רÃÅ»¯)

¢¢. delegation of authority(ÊÚȨ)

¢£. degree of centralization(¼¯È¨³Ì¶È)

¢¤. departmentalization(²¿ÃÅ»¯)

chapter 8products(²úÆ·)

¢¡. nature of products(²úÆ·µÄ±¾Òå)

¢¢. research and development(Ñо¿Ó뿪·¢)

¢£. product life cycle(²úÆ·µÄÉúÃüÖÜÆÚ)

chapter 9pricing(¶¨¼Û)

¢¡. nature of pricing(¶¨¼ÛµÄ±¾Òå)

¢¢. pricing objectives(¶¨¼ÛÄ¿±ê)

¢£. pricing policies(¶¨¼Û²ßÂÔ)

chapter10production management(Éú²ú¹ÜÀí)

¢¡. facility location(³§Ö·Ñ¡Ôñ)

¢¢. product design(²úÆ·Éè¼Æ)

¢£. quality control(ÖÊÁ¿¿ØÖÆ)

chapter 11humanresources management(1)(ÈËÁ¦×ÊÔ´¹ÜÀí)(1)

¢¡. maslows hierarchy of needs(Âí˹ÂåµÄÐèÇó²ã´ÎÀíÂÛ)

¢¢. herzbergs twofactortheory(ºÕ×Ȳ®¸ñµÄË«ÒòËØÀíÂÛ)

¢£. mcgregors theory x and theory y(Âó¸ñÀ׸êµÄxÀíÂÛºÍyÀíÂÛ)

¢¤. job enrichment(¹¤×÷·á¸»»¯)

chapter 12humanresources management(2)(ÈËÁ¦×ÊÔ´¹ÜÀí)(2)

¢¡. the selection process(ÈËԱѡÔñ¹ý³Ì)

¢¢. financial compensation(¾­¼Ã²¹³¥)

¢£. promotions transfers and separations(ÌáÉý¡¢µ÷¶¯ºÍÀëÖ°)

chapter 13businesscommunication skills (1)(ÉÌÎñ¹µÍ¨¼¼ÄÜ)(1)

¢¡. good communication works(Á¼ºÃ¹µÍ¨ÐÐÖ®ÓÐЧ)

¢¢. nonverbal communication skills(·ÇÓïÑÔ¹µÍ¨¼¼ÄÜ)

¢£. listening skills(ñöÌý¼¼ÄÜ)

chapter 14businesscommunication skills (2)(ÉÌÎñ¹µÍ¨¼¼ÄÜ)(2)

¢¡. resolving conflict(½â¾ö³åÍ»)

¢¢.work team communication(ÍŶӹµÍ¨)

¢£. public speaking skills(Ñݽ²¼¼ÄÜ)

chapter15marketing(1)(ÓªÏú)(1)

¢¡. the marketing concept(ÓªÏúµÄ¸ÅÄî)

¢¢. functions of marketing(ÓªÏúµÄÖ°ÄÜ)

¢£. the marketing mix(ÓªÏú×éºÏ)

¢¤. marketing research(Êг¡µ÷²é)

chapter16marketing(2)(ÓªÏú)(2)

¢¡. sales promotion(´ÙÏú)

¢¢. advertising(¹ã¸æ)

¢£. publicity(Ðû´«)

chapter 17financialmanagement(²ÆÎñ¹ÜÀí)

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