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unit 1  journalism
  1  what is journalism?
  2  news values
  3  normative theories of press
unit 2  newspaper
  1  who killed the newspaper?
  2  making news pay: reinventing the newspaper
  3  newspapers managers: who does what
unit 3  magazine
  1  the magazine industry: non-news is good news
  2  reading between the lines
  3  academic publishing: open sesame
unit 4  book
  1  book categories
  2  the transformation of the book industry. disappearing ink
  3  the future of publishing: e-publish or perish
unit 5  radio
  1  five companies that will define the future of radio
  2  name that tune-in: who will emerge as the future of radio?
  3  international broadcasters: waves in the web
unit 6  television
  1  television companies in the united states
  2  here, there and everywhere: television is spreading in new directions
  3  an interactive future
unit 7  movie
  1  hollywood's big six are profiting from unoriginality
  2  film is dead? what else is new?
  3  for hollywood, the future is here. it's just not evenly distributed
unit 8  internet
  1  person of the year: you
  2  the end of mass media: coming full circle
  3  social media: the people formerly known as the audience
unit 9  media convergence
  1  media convergence
  2  convergence of tv and computer
  3  vision of convergence
unit 10  communicaiton
  1  what is communication?
  2  human communication
  3  mass communication
unit 11  communication models
  1  lasswell's model of communication
  2  osgood-schramm model of communication
  3  riley&riley model of communication
unit 12  communication effects
  1  agenda setting theory
  2  the spiral of silence theory
  3  cultivation theory