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list of tables and figure
acknowledgements
part ¢¡ the field of business discourse
1 what is business discourse£¿
1.1 what is business discourse£¿
1.2 a short history of business discourse
profile£º mirjaliisa charles
1.3 the hallmarks of business discourse research
types of data
the link between data and methodology£ºmultimethod research
research purpose£º description and prescription
english versus other business languages
the importance of the organizational context
1.4 different approaches to business discourse research
discourse and power
profile£º karen lee ashcraft
critical approaches and business discourse
intercultural business discourse
1.5 business discourse around the world
profile£º gina poncini
profile£º janet holmes
profile£º sharon livesey
profile£º winnie cheng
profile£º judith baxter
1.6 summary
further reading
chapter 1 tasks
2 challenges in the future
2.1 towards transculturality
rapport management
2.2 media£¬ technology and business discourse
multimodality
hypermodality
multimodality for business discourse
2.3 from multimethod research to multidisciplinarity
discursive strategies in multicultural business meetings
identity and role construction£º gender and discourse in management
discourse and the projection of corporate culture£ºthe mission statement
discourse analysis and business meetings
multidisciplinarity in the study of business discourse
profile£º shanta nair¡ªvenugopal
profile£º dalvir samra¡ªfredericks
profile£º rick iedema
profile£º lorenza mondada
further reading
chapter 2 tasks
part ¢¢ applying business discourse research
3 research¡ªbased business discourse teaching
3.1 professionals and professors£º substance or style£¿
methodology
findings and relationship with previous studies
how useful is survey research£¿
3.2 teaching english to meet the needs of business education in hong kong
methodology
a survey of business professors£º teacher perspective
the interface between the academy and the business world£ºoccupational perspective
the implications of the project£º project recommendations
research into practice£¿
3.3 a corpus¡ªbased study of business english and business english teaching materials
the business english corpus
findings of the bec£¯bnc corpus analysis
what is business english£¿
the bec and the development of teaching materials
3.4 promoting intercultural communicative competence through foreign language courses
the business projects and tasks
the implications of the project
3.5 the cibw and iblc£º a course in international business writing and the indianapolis business learner corpus
the research project
the cibw teaching project
the ilbc¡ªcibw project£º research into practice
further reading
chapter 3 tasks
4 research¡ªbased consultancy work
4.1 the reflect project
standardization versus adaptation£¿
4.2 horizontal corporate communication
methodology and findings
implications
english as a corporate language£º strategy or hegemony£¿
4.3 the language in the workplace £¨lwp£© project
areas of interest
business discourse research in authentic settings
4.4 an esp programme for management in the horse¡ªracing business
findings and implications
esbp or business discourse£¿
4.5 forms as a source of communication problems
methodology and findings
implications
a way forward for business discourse research
further reading
chapter 4 tasks
5 research¡ªbased teaching materials
introduction
5.1 a brief survey of published teaching materials
5.2 practice¡ªdriven approaches
5.3 theory¡ªdriven approaches
5.4 data¡ªdriven approaches
5.5 commentary
further reading
chapter 5 tasks
part ¢£ researching business discourse
6 themes and research strategies
introduction
6.1 corporate communicative practices in brazil
methodology
main findings
implications and relationship with similar studies
6.2 email and english in an anglo¡ªdutch multinational
methodology
main findings
implications and relationship with similar studies
6.3 between text and context£º the mission statement
methodology
main findings and relationship with similar studies
implications of swales and rogers' study
6.4 english in dutch job ads£º evaluation and comprehension
methodology
main findings and relationship with similar studies
studying the use and effects of foreign languages other than english in advertising discourse
in conclusion
further reading
chapter 6 tasks
7 research methodologies£¬ frameworks and project ideas
7.1 investigating the business environment£º studies of business discourse in context
business discourse practices and communication needs in organizations£º quantitative approaches
business discourse practices and business discourse
in context£º qualitative approaches
investigating context£º the impact of ict and new media on corporate practices
7.2 researching written business communication
survey¡ªbased research into business writing£ºquantitative approaches
identifying text typology£º genre¡ªbased studies of writing
7.3 researching spoken business discourse
studying business talk£º approaches inspired by ca£¨conversation analysis£©
studying business talk£º approaches inspired by
pragmatics and speech act theory
studies of business negotiation
7.4 investigating text quality and text production£º studies in £¨business£© document design
text evaluation£º testing a public document in a multilingual context
text production£º the collaborative construaion of a new text form
further reading
8 research cases
8.1 customer¡ªfriendly e¡ªservice£¿ how dutch and american companies deal with customers' email inquiries
introduction and aims
method
data
analysis
main findings
commentary
8.2 standardize or adapt£¿ audience reaction to localized product advertisements
introduction and aims
method
main findings
commentary
8.3 tailor¡ªmade teaching£º the english workplace needs of textile merchandisers in chinese hong kong
introduction and aims
method
main findings
commentary
8.4 english as a lingua franca in corporate mergers
introduction and aims
method
main findings
commentary
8.5 the use of metadiscourse in the ceo's letter
introduction and aims
method
main findings
commentary
8.6 a multimodal analysis of text and photographic themes in annual general reports
introduction and aims
method
main findings
commentary
8.7 investigating international audience reaction to the annual report in english£º uk¡ªbased financial analysts' response to dutch¡ªenglish and british letters to stakeholders
introduction and'aims
method
main findings
commentary
8.8 social media in corporate communications£º an analysis of the corporate blog as a relationship¡ªbuilding tool
introduction and aims
method
main findings
commentary
8.9 the storytelling organization£º a narrative analysis of change accounts
introduction and aims
method
main findings
commentary
8.10 what's your style£¿ does adapting communication style to local audiences make business newsletters more effective£¿
introduction and aims
method
main findings
commentary
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part ¢¤ resources