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Unit 1 MarketingLead-inText A The Marketing ConceptText B Apple Inc. Marketing StrategyReal Life PracticeTranslation Skills Ãû´ÊÐÔ´Ó¾äµÄ·­Ò루1£©Practical Writing Company ProspectusKnowledge Links 5 Easy Steps to Create a Marketing PlanTime for Fun If at First You Don' t SucceedUnit 2 NegotiationLead-inText A Negotiation Approaches and ProcessText B Best Alternative to a Negotiated AgreementReal Life Practice Negotiation Skills and StrategiesTranslation Skills Ãû´ÊÐÔ´Ó¾äµÄ·­Ò루2£©Practical Writing Writing a ReplyKnowledge Links Preparing for a Successful NegotiationTime for Fun The Art of NegotiationUnit 3 ContractLead-inText A Business ContractText B Signing the ContractReal Life PracticeTranslation Skills Ãû´ÊÐÔ´Ó¾äµÄ·­Ò루3£©Practical Writing i Making out a ContractKnowledge Links Expressed and Implied ContractTime for Fun A Golden RatUnit 4 Customer ServiceLead-inText A Customer Satisfaction Is Your BusinessText B TescoReal Life Practice How to Improve Supermarket ServiceTranslation Skills ¶¨Óï´Ó¾äµÄ·­Ò루1£©Practical Writing ReportsKnowledge Links How to Deal with Bad Customer Service? Time for Fun SupermarketUnit 5 FinanceLead-inText A FinanceText B Corporate FinanceReal Life Practice Fidelity Money Market FundsTranslation Skills ¶¨Óï´Ó¾äµÄ·­Ò루2£©Practical Writing Describing Trends or MovementsKnowledge Links Improving Your Financial SituationTime for Fun Chasing the Mighty DollarTest 1 £¨Units 1-5£©Unit 6 Banking and PaymentLead-inText A International PaymentText B Types of AccountReal Life PracticeTranslation Skills ×´Óï´Ó¾äµÄ·­Ò루1£©Practical Writing Giving Details of PaymentKnowledge Links What You Should Know about Internet BankingTime for Fun A Payment for Tax Unit 7 Transportation andShipmentLead-inText A International Cargo TransportationText B Freight Forwarder/Shipping BrokerReal Life Practice Ocean Freight RatesTranslation Skills ×´Óï´Ó¾äµÄ·­Ò루2£©Practical Writing Giving Shipping InstructionsKnowledge Links Third-party LogisticsTime for Fun A Big Fan of Famous BrandUnit 8 InsuranceLead-inText A InsuranceText B The History of the Famous Underwriter¡ª¡ªLloyd'sReal Life PracticeTranslation Skills ¸´ÔÓ³¤¾ä·­Ò루1£©Practical Writing Making out a Insurance PolicyKnowledge Links Making an Insurance ClaimTime for Fun Life InsuranceUnit 9 Human RecoursesLead-inText A What Is Human Resources Management? Text B I Want a Better Job! Real Life Practice Improving Your Interview SkillsTranslation Skills ¸´ÔÓ³¤¾ä·­Ò루2£©Practical Writing Cover Letter £¨Letter of Application£©Knowledge Links Human Resources FAQ'sTime for Fun SalaryUnit 10 Running BusinessLead-inText A Choosing the Right Type of BusinessText B McDonald' s ¡ª¡ª A Shining Medal in Franchising IndustryReal Life Practice Selecting a Franchise SystemTranslation Skills ¸´ÔÓ³¤¾ä·­Ò루3£©Practical Writing SummaryKnowledge Links The Benefits and Responsibilities of Franchise OwnershipTime for Fun The Requirement of This JobTest 2 £¨Units 6-10£©Glossary