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unit 1 starting a business£¨´´°ìÆóÒµ£©
text how to launch a business abroad
supplementary reading methods ofperformance evaluation
unit 2 internationaitrade£¨¹ú¼ÊóÒ×£©
text the advantages of lntemational trade
supplementary reading barriers to international trade
unit 3 internationaifinance£¨¹ú¼Ê½ðÈÚ£©
text the stock market
supplementary reading international monetary fund
unit 4 business organizations&investment£¨ÉÌÒµ×éÖ¯ÓëͶ×Ê£©
text the benefits of foreign direct investment to host countries
supplementary reading world bank
unit 5 marketing&insurance(ÓªÏúÓë±£ÏÕ£©
text e¡ªinsurance for the digitaiage
supplementary reading the five ws of marketing
unit 6 corporate culture£¨ÆóÒµÎÄ»¯£©
text what is corporate culture£¿
supplementary reading creating a culture oflnnovation
unit 7 management£¨¹ÜÀí£©
text managementdefined
supplementary reading the combination of diversified cultures
unit 8 trade fairs£¨Õ¹Ïú»á£©
text guangzhou trade fair
supplementary reading china upgrades urumqi trade fair£¬ eyes broader eurasia prosperity
unit 9 economic crisis£¨¾­¼ÃΣ»ú£©
text the great depression
supplementary reading 10 ways to manage your money in economic crisis
unit 10 wto&china£¨ÊÀ½çóÒ××éÖ¯ÓëÖйú£©
text a closer look at the wto
supplementary reading wto spirit£º a win¡ªwin for all
unit 11 advertising £¨¹ã¸æ£©
text advertising strategy
supplementary reading 10 differences between advertising and public relations
unit 12 human resources management£¨ÈËÁ¦×ÊÔ´¹ÜÀí£©
text the tech effect on human resources
supplementary reading risk management and human resources team up to cut absence costs
unit 13 contract and contract law£¨ºÏͬÓëºÏͬ·¨£©
text contractual formation
supplementary reading origins of contract law
unit 14 securities and securities law£¨Ö¤È¯Óë֤ȯ·¨£©
text securities regulation in the united states
supplementary reading sarbanes¡ªoxley act
unit 15 commerce and commercial law£¨ÉÌÒµºÍÉÌÒµ·¨£©
text commercial law
supplementary reading basic categories ofproperty
key to the exercises
references