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unit 1 electronic commerce theory
¡¡text a overview of electronic commerce
¡¡text b advantages and disadvantages of electronic commerce
unit 2 electronic business model
¡¡text a nine business models on the web
¡¡text b a case£º the success of taobao in china
¡¡unit 3 advertising strategies
¡¡text a advertising methods on the web
¡¡text b advertisement strategies
unit 4 electronic marketing structure and direct marketing
¡¡text a overview of electronic marketing structure
¡¡text b direct marketing
¡¡unit 5 electronic commerce payment
¡¡text a electronic money and internet bank
¡¡text b e-commerce payment system
unit 6 internet and protocols
¡¡text a computer networks
¡¡text b the tcp/ip protocol suite
unit 7 supply chain and logistics
¡¡text a supply chain and logistics in electronic commerce
¡¡text b the logistics gaps in china
unit 8 electronic commerce security
¡¡text a electronic commerce security technology
¡¡text b a case£º bibliofind company
unit 9 security issues in electronic commerce
¡¡text a internet e-commerce security
¡¡text b creating and maintaining brands on the web
unit 10 issues in the law of e-commerce
¡¡text a the law of e-commerce
¡¡text b other legal issues
unit 1! economics of electronic commerce
¡¡text a interaction of economics and e-commerce
¡¡text b e-commerce changes the economics of search
unit 12 electronic commerce and information economy
¡¡text a the evolving information economy
¡¡text b the information economy and competitive advantage ofenterprises£º a value chain analysis
unit 13 application of e-commerce
¡¡text a application of e-commerce in enterprise
¡¡text b the cases of harley-davidson and ge
unit 14 mobile business
¡¡text a mobile payment
¡¡text b a case¡ªpaypal
unit 15 electronic commerce management
¡¡text a electronic commerce strategies
¡¡text b designing trust into online experiences
unit 16 group buying and how it works
¡¡text a group buying
¡¡text b does group-shopping work?¡ª¡ªthe economics of mercata andmobshop
f¡¡urther reading £º e-commerce 2009 £¨ e-commerce report of u.s.a.£©