¾ÆµêÓ¢Óï

Module 1 Hotel Management Unit 1 Part ¢ñ Reading Text A What is Leade
hip? Text B A Literature Review of Job Competency Modeling in the Hospitality Industry Part ¢ò Simulated Writing Part ¢ó A Humorous Story Unit 2 Part ¢ñ Reading Text A Ethics of the Leade
hip Text B Lodging Industry Growth and its Impact on Hospitality Education in the U.S.A. Part ¢ò Simulated Writing Part ¢ó A Humorous StoryModule 2 Room Operatio
Unit 3 Part ¢ñ Reading Text A The Electrifying Job of the Front Office Manager Text B Registration Part ¢ò Simulated Writing Part ¢ó A Humorous Story Unit 4 Part ¢ñ Reading Text A Main Hotel Reservation Methods Text B Case Study: the Power of Information Part ¢ò Simulated Writing Part ¢ó A Humorous StoryModule 3 Housekeeping, Engineering and Security Unit 5 Part ¢ñ Reading Text A Housekeeping, Engineering and Security Operatio
: An Introduction (I) Text B Howard Joh
on Part ¢ò Simulated Writing Part ¢ó A Humorous Story Unit 6 Part ¢ñ Reading Text A Housekeeping, Engineering and Security Operatio
: An Introduction (II) Text B Hotels as Terrorist Targets Part ¢ò Simulated Writing Part ¢ó A Humorous StoryModule 4 Food and Beverage Division Unit 7 Part ¢ñ Reading Text A Mission and Goals in Food and Beverage Operation Management Text B As I See It: Hotel Director of Food and Beverage Part ¢ò Simulated Writing Part ¢ó A Humorous Story Unit 8 Part ¢ñ Reading Text A Strategic Alliances between Hotels and Restaurants Text B Bristol and Good Eats Grill Part ¢ò Simulated Writing Part ¢ó A Humorous StoryModule 5 Marketing Management Unit 9 Part ¢ñ Reading Text A Building Market Leade
hip: Marketing as Process Text B Hotel Sales Organization and Operatio
Part ¢ò Simulated Writing Part ¢ó A Humorous Story Unit 10 Part ¢ñ Reading Text A The Value Concept and Relatio
hip Marketing Text B Alternatives for Creating Value Part ¢ò Simulated Writing Part ¢ó A Humorous StoryModule 6 Human Resource Management Unit 11 Part ¢ñ Reading Text A What is Turnover, and why should we be concerned? Text B Building a Family Legacy: The Marriott Story Part ¢ò Simulated Writing Part ¢ó A Humorous Story Unit 12 Part ¢ñ Reading Text A Human Capital Intangibles Text B Hilton Hotels Corporate Profile Part ¢ò Simulated Writing Part ¢ó A Humorous StoryModule 7 Financial Control and Management Unit 13 Part ¢ñ Reading Text A Budgeting and Forecasting: Current Practice in the Lodging Industry Text B As I See it: the Hotel Controller Part ¢ò Simulated Writing Part ¢ó A Humorous Story Unit 14 Part ¢ñ Reading Text A Control of Cash and Credit Text B Ethics in Financial Management Part ¢ò Simulated Writing Part ¢ó A Humorous StoryModule 8 Future of the Hotel Industry Unit 15 Part ¢ñ Reading Text A The Emergence of Pe
onalized Service Spectrums Text B The Strategic Role of Human Resource Development in Organizational Crisis Management Part ¢ò Simulated Writing Part ¢ó A Humorous Story Unit 16 Part ¢ñ Reading Text A Analyzing Service Quality in the Hospitality Industry Text B Mapping a Path to 2020 Part ¢ò Simulated Writing Part ¢ó A Humorous StoryKey to ExercisesReferences