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Concepts of International Marketing 1ª±2ª±1Multinational Corporations 1ª±2ª±2Globalization 1ª±2ª±3Emerging Markets 1ª±2ª±4International Marketing Process 1ª±2ª±5International Marketing and Domestic Marketing 1ª±2ª±6International Marketing and Global Marketing 1ª±2ª±7International Marketing and International Trade 1ª±3Related International Economic Organizations 1ª±3ª±1The International Monetary Fund,IMF 1ª±3ª±2The World Bank,WB 1ª±3ª±3The World Trade Organization ,WTO 1ª±3ª±4The Asiaª²Pacific Economic Cooperation,APEC 1ª±3ª±5The Shanghai Cooperation Organization,SCO 1ª±3ª±6The Association of Southeast Asian Nations,ASEAN Part IIInternational Marketing Environment Chapter 2International Political and Legal Environments 2ª±1Political Environment of International Marketing 2ª±1ª±1Political Environment Factors Influencing International Marketing 2ª±1ª±2Influence of Political Environment on International Marketing 2ª±1ª±3Forecasting and Reducing Political Risks 2ª±2Legal Environment of International Marketing 2ª±2ª±1Legal Environment Factors Influencing International Marketing 2ª±2ª±2International Legal Environment 2ª±2ª±3Domestic Legal Environment 2ª±2ª±4Settlement of International Disputes Chapter 3International Economic Environment 3ª±1The Economic Environment of The World 3ª±1ª±1Global Economic Environment 3ª±1ª±2Economic Systems of the World 3ª±1ª±3Stages of Market Development 3ª±1ª±4Regional Economic Organizations 3ª±2Economic Environment of Individual Country 3ª±2ª±1Distribution and Number of Population 3ª±2ª±2Income and Purchasing Power 3ª±2ª±3Infrastructure 3ª±2ª±4Financial Factors 3ª±2ª±5Natural Environment Chapter 4International Social and Cultural Environments 4ª±1Culture Environment of International Marketing 4ª±1ª±1The Source of Culture 4ª±1ª±2The Meaning of Culture 4ª±1ª±3The Fundamental Characteristics of Culture 4ª±1ª±4The Elements of Culture 4ª±1ª±5The Change of Culture 4ª±1ª±6Commercial Customs of Different Countries 4ª±2Social Environment of International Marketing 4ª±2ª±1Social Organization 4ª±2ª±2Social Obligation and Ethic Chapter 5International Science and Technology Environment 5ª±1Technological Influences on International Marketing 5ª±1ª±1Technological Influences on Customer Needs 5ª±1ª±2Technological Influences on Transaction Modes 5ª±1ª±3Technological Influences on Competition Strategy 5ª±1ª±4Technological Influences on Marketing Decisions 5ª±2Electronic Commerce and International Marketing 5ª±2ª±1The Applications of Internet in Business 5ª±2ª±2Impact of Electronic Commerce on International Marketing 5ª±3The Trends of Science and Technology 5ª±3ª±1Information Technology Will Be The Key Determinant in The World Competition 5ª±3ª±2Advanced Materials Technology as The Breakthrough to The Development of Science and Technology 5ª±3ª±3Modern Biological Technology Will Become The Revolutionary Technology 5ª±3ª±4Advanced Manufacturing Technology Will Be Guarantee of Industrial Modernization 5ª±3ª±5Contemporary Technical Innovation Has Powerful Function Chapter 6Analysis of Chinese Market and Consumers 6ª±1The Characteristics of Chinese Market and Marketing 6ª±1ª±1The Characteristics of Chinese Market 6ª±1ª±2The Characteristics of Marketing of China 6ª±2The Marketing Environment of Chinese Market 6ª±2ª±1The Population Environment of Chinese Market 6ª±2ª±2The Political and Legal Environments of Chinese Market 6ª±2ª±3The Economic Environment of Chinese Market 6ª±2ª±4The Socialª²cultural Environment of Chinese Market 6ª±3The Consumer Behavior of Chinese Market 6ª±4The New Trend of Development of Chinese Market 6ª±4ª±1The Onª²line Marketing of Chinese Market 6ª±4ª±2The Logistic Management of Chinese Market 6ª±4ª±3The High Increase of Chinese Market 6ª±4ª±4The New Marketing Trend of Chinese Market Chapter 7International Marketing Research 7ª±1The Basic Concepts and Contents of International Marketing Research 7ª±1ª±1The Concepts of International Marketing Research 7ª±1ª±2The Types of International Marketing Research 7ª±1ª±3The Contents of International Marketing Research 7ª±2The Procedure and Methods of International Marketing Research 7ª±2ª±1The Procedure of International Marketing Research 7ª±2ª±2The Methods of International Marketing Research 7ª±3International Marketing Information System 7ª±3ª±1The Main Factors of International Marketing Information 7ª±3ª±2The Steps and Principles of Setting The International Marketing Information System 7ª±4International Marketing Research Challenges 7ª±4ª±1Cultural Challenges 7ª±4ª±2Sampling Challenges 7ª±4ª±3Measurement Challenges 7ª±4ª±4Infrastructure Challenges 7ª±4ª±5Data Collection Challenges 7ª±4ª±6Legal Challenges Part IIIInternational Marketing Strategies Chapter 8Strategies for Entering International Markets 8ª±1Assessing Alternative Foreign Markets 8ª±1ª±1Market Potential 8ª±1ª±2Levels of Competition 8ª±1ª±3Political and Legal Environment 8ª±1ª±4Socioª²cultural Influences 8ª±1ª±5Costs,Benefits and Risks 8ª±1ª±6Choosing a Mode of Entry 8ª±2Exporting to Foreign Markets 8ª±2ª±1Forms of Exporting 8ª±2ª±2Export Intermediaries 8ª±3The Contractual Entry Modes 8ª±3ª±1International Licensing 8ª±3ª±2International Franchising 8ª±3ª±3Other Contractual Entry Modes 8ª±4Foreign Direct Investment,FDI 8ª±4ª±1The Greenfield Strategy 8ª±4ª±2The Acquisition Strategy 8ª±5International Strategic Alliances 8ª±5ª±1Joint Venture 8ª±5ª±2Benefits of Strategic Alliances 8ª±5ª±3Problems in Strategic Alliances 8ª±5ª±4Rules for Completing Successful Alliances Chapter 9Strategies for International Marketing Segmentation 9ª±1International Market Segmentation 9ª±1ª±1Definition and Significance of International Market Segmentation 9ª±1ª±2International Market Segmentation Macroscopically 9ª±1ª±3International Market Segmentation Microscopically 9ª±1ª±4Steps of International Market Segmentation 9ª±2Strategy of International Target Market 9ª±2ª±1Standard for International Target Market Appraisal 9ª±2ª±2Factors Influencing International Target Market Choices 9ª±2ª±3Strategy of Choosing International Target Market 9ª±3International Market Positioning 9ª±3ª±1Implication of International Target Market 9ª±3ª±2Analysis of International Market Positioning 9ª±3ª±3Process of International Market Positioning 9ª±3ª±4Strategy of International Market Positioning Part IVInternational Marketing Mix Chapter 10International Product Strategy 10ª±1Product and Related Concepts 10ª±1ª±1Product 10ª±1ª±2Product Components 10ª±1ª±3International Product Life Cycle 10ª±2International Product Decisions 10ª±2ª±1International Product Mix Decisions 10ª±2ª±2Individual Product Decisions 10ª±2ª±3International New Product Strategy 10ª±3International Branding Strategy 10ª±3ª±1Concepts of Brand 10ª±3ª±2Brand Decisions 10ª±4International Packing Strategy Chapter 11International Pricing Strategy 11ª±1The Composition of International Price 11ª±2The Elements Influencing International Pricing 11ª±3The Approaches to International Pricing 11ª±3ª±1Costª²Oriented Pricing 11ª±3ª±2Marketª²Oriented Pricing 11ª±3ª±3Competitionª²Oriented Pricing 11ª±4International Pricing Strategy 11ª±4ª±1Extension Pricing Strategy,Adaptation Pricing Strategy and Invention Pricing Strategy 11ª±4ª±2Skimming Pricing Strategy and Penetration Pricing Strategy 11ª±4ª±3The Pricing War in International Marketing 11ª±5Some Problems Related to International Pricing Strategy 11ª±5ª±1Dumping and Antiª²Dumping 11ª±5ª±2International Transfer Pricing Strategy 11ª±5ª±3Parallel Imports Chapter 12International Place Strategy 12ª±1International Distribution Channels 12ª±1ª±1The Patterns of International Distribution Channels 12ª±1ª±2The Members of International Distribution Channels 12ª±2Factors Influencing Channels Choices 12ª±3International Distribution Channels Decisions 12ª±3ª±1Standard Distribution Channel and Adapted Distribution Channel 12ª±3ª±2Establishing Channels or Working with Channels Intermediaries 12ª±3ª±3The Length of Distribution Channel 12ª±3ª±4The Width of Distribution Channel 12ª±4Electronic Commerce 12ª±5International Logistics Chapter 13International Promotion Strategy 13ª±1International Promotion and IMC 13ª±2International Public Relations 13ª±2ª±1The Concept of Public Relations 13ª±2ª±2Strategies in International Public Relations 13ª±3International Advertising 13ª±3ª±1International Advertising Strategy 13ª±3ª±2International Advertising Design 13ª±3ª±3Media Alternatives 13ª±3ª±4Factors Influencing International Advertising 13ª±4Other Promotion Activities 13ª±4ª±1Personal Selling 13ª±4ª±2Direct Marketing 13ª±4ª±3Sales Promotion