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商务英语教程:第一册 版权信息
- ISBN:9787566802088
- 条形码:9787566802088 ; 978-7-5668-0208-8
- 装帧:一般纯质纸
- 册数:暂无
- 重量:暂无
- 所属分类:>
商务英语教程:第一册 本书特色
目前,我国高职教育提出了以“工学结合,项目为中心,案例驱动教学,边讲边练”为核心的理念。我国高职高专教育的培养目标是以能力培养和技术应用为本位,其基础理论教学以应用为目的、够用为尺度、就业为导向。要体现应用性和适用性,要符合高职高专教育的特点,要既能满足学科教学的需求,又能满足岗位职业资格教育“双证书”(毕业证和职业技能资格证书)教学的需求。陈航主编的《高职高专英语系列:商务英语教程(附光盘第1册)》便是符合相应需求的一本教材!
商务英语教程:第一册 内容简介
本书主要内容包括:应聘面试、公司介绍、商务接待与差旅、公司管理、公司产品、商业广告、市场营销、商务谈判、零售业、客户服务、*热经济模式、合作与并购等。
商务英语教程:第一册 目录
编写说明Unit 1 Interview I.Lead in:How to Ace a Job Interview II.Listening:About Interviewm.Oral-speaking:About Interview。 IV.Reading:Passage A:The Interview as a Method of Assessment Passage B:Tips of How to Prepare Your Interview V.Writing:ResumeVI.Job SkillUnit 2 CompanyI.Lead in:How to Introduce Your CompanyII.Listening:About CompanyⅢ.Oral-speaking:About CompanyIV.Reading:Passage A:Haier Group Passage B:VolkswagenmInternational Auto Group of VictoryV.Writing:Cover LetterVI.Job SkillUnit 3 Business Reception and TravelingI.Lead in:Business Reception Tips II.Listening:About Business Reception and Traveling Ⅲ.Oral.speaking:About Business Reception and Traveling IV.Reading:Passage A:Having Lunch with Buffett Passage B:Pearl of the OrientmHong KongV.Writing:Invitation LetterVI.Job Skills Unit 4 Management I.Lead in:McDonaldS 24-7 Turnaround II.Listening:About ManagementⅢ.Oral—speaking:About ManagementIV.Reading:Passage A:Training in McDonaldS Restaurants Passage B:A Hah Lesson V.Writing:Letter of Thanks and Apology VI.Job SkillsUnit 5 Products I.Lead in:To Get to Know Various Kinds of ProductsⅡ.Listening:About Products Ⅲ.Oral.speaking:About ProductsIV.Reading:Passage A:Sale of the Barbie Dream Passage B:The Economic Profit of Bandit PhonesV.Writing:Business E-mailVI.Job SkillsUnit 6 Business AdvertisingI.Lead in:How to Develop Effective AdvertisingII.Listening:About Business AdvertisingⅢ.Oral—speaking:About Business AdvertisingIV.Reading:Passage A:The Roles of Advertising Passage B:Nike--Just Do ItV.Writing:Product AdvertisementVI.Job SkillsUnit 7 Marketing I.Lead in:How to Use the Right Marketing Mix to Reach the Target CustomeII.Listening:About Marketing Ⅲ.Oral—speaking:About Marketing IV.Reading:Passage A:How to Reenergize Starbucks Passage B:Why Could Paneras Restaurants Thrive in the DownturnV.Writing:Letter of InquiryVI.Job SkillsUnit 8 NegotiationI.Lead in:Negotiation TipsII.Listening:About NegotiationⅢ.Oral-speaking:About NegotiationIV.Reading:Passage A:Selling Water for China Passage B:Negotiation Approaches and ProcessV.Writing:Memo and MinutesVI.Job SkillsUnit 9 RetailingI.Lead in:Useful Sentences for Greeting Custome II.Listening:About RetailingⅢ.Oral—speaking:About RetailingIV.Reading:Passage A:Carrefour--World Largest Food Retailer Passage B:The Power of Retail On.1ineV.Writing:Notes and MessageⅥ.Job SkillsUnit 10 Customer ServiceI.Lead in:How to Provide Good Customer ServiceII.Listening:About Customer Service Ⅲ.Oral-speaking:About Customer ServiceIV.Reading:Passage A:The Customer is Always Right Passage B:Employees are Also My GodV.Writing:Adjustment Lette VI.Job SkillsUnit 11 Cooperation and MergerI.Lead in:How to Value a BusinessII.Listening:About Cooperation and MergerⅢ.Oral—speaking:About Cooperation and MergerIV.Reading:Passage A:Microsoft&Yahoo!Finally Reach a Deal Passage B:Bank of America Acquires Merrill LynchV.Writing:FaxVI.J0b SkillUnit 12 Hottest Business ModelI.Lead in:Keys to Successful Business ModelII.Listening:About Hottest Business ModelⅢ.Oral-speaking:About Hottest Business Model
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