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商务英语精读-第一册

作者：张中宁　编著

出版社：首都经济贸易大学出版社出版时间：2012-07-01

开本： 16开 页数： 205

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版权信息
本书特色
内容简介
目录

商务英语精读-第一册版权信息

ISBN：9787563820009
条形码：9787563820009 ; 978-7-5638-2000-9
装帧：一般胶版纸
册数：暂无
重量：暂无
所属分类：
外语
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行业英语
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商业英语

商务英语精读-第一册本书特色

iv>

商务英语精读-第一册内容简介

　　《高等院校商务英语专业核心课精品系列教材：商务英语精读（第1册）》对话以两家虚拟的中外企业之间的相互交往并逐步开展业务为主线，内容涉及外企业日常经营、管理、营销和外贸业务操作等方面。

商务英语精读-第一册目录

unit 1 introduction to business
　section one：businesscommunications
　greetings and introductions
　section two：text
　what is business
　section thtee：exercises
　section four：biz fueling station
　section five：business reading
　international business
unit 2 basic operations of business
　section one：businesscommunications
　accepting an invitation
　section two：text
　basic operations of business
　section three：exercises
　section four：biz fueling station
　section five：business reading
　how to start a small business?
unit 3 history of business development
　section one：businesscommunications
　declining an invitation
　section two：text
　early development of business
　section throe：exercises
　section four：biz fueling station
　section five：business reading
　brief history of international business
unit 4 current business position of china
　section one: business communications
　arranging for an airline travel
　section two: text
　business environment of china
　section three: exercises
　section four: biz fueling station
　section five: business reading
　foreign trade volume, surplus hit records
unit 5 fundamentals of international trade
　section one: business communications
　checking in at an airport
　section two: text
　reasons for international trade
　section three: exercises
　section four: biz fueling station
　section five: business reading
　rationale for international business
unit 6 classical trade theories
　section one: business communications
　going through the customs
　section two: text
　the theory of absolute advantage
　section three: exercises
　section four: biz fueling station
　section five: business reading
　the theory of comparative advantage
unit 7 new trade theories
　section one: business communications
　meeting at the airport
　section two: text
　the competitive advantage of nations
　section three: exercises
　section four: biz fueling station
　section five: business reading
　the theory of international investment
unit 8 international financial market
　section one: business communications
　on the way to the hotel
　section two: text
　market for currencies
　section three: exercises
　section four: biz fueling station
　section five: business reading
　the chinese foreign exchange system
unit 9 international banking
　section one: business communications
　registration at the hotel
　section two: text
　history of banking
　section three: exercises
　section four: biz fueling station
　section five: business reading
　the world bank
　key to exercises
　附录一全国国际商务英语考试（一级）大纲
　附录二全国国际商务英语考试（一级）样题
　附录三全国国际商务英语考试（一级）样题参考答案
　附录四全国国际商务英语考试（一级）样题听力原文

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