ÉÌÎñѧµ¼ÂÛ-(µÚ9°æ)

ÉÌÎñѧµ¼ÂÛ-(µÚ9°æ) ×÷Õß¼ò½é

(ÃÀ¹ú)Äá¿Ë¶û˹(William G. Nickels) (ÃÀ¹ú)Âó¿ËÐÝ(Susan M. McHugh) (ÃÀ¹ú)Âó¿ËÐÝ£¨James M. McHugh£© Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years' experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his M.B.A. degree from Western Reserve University and his Ph.D. from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business-people on subjects like power communications, marketing, nonbusiness marketing, and stress and life management. His son, Joel, is a Professor of English at the University of Miami £¨Florida£©. Jim McHugh holds an M.B.A. degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive. Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an M.Ed. Degree from the University of Missouri and completed her coursework for a Ph.D. in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development. While Jim and Susan treasure their participation in the Understanding Business project, their greatest accomplishment is their collaboration on their three children, Casey, Molly, and Michael, who have all grown up regarding the text as a fourth sibling. Casey is carrying on the family's teaching tradition as an adjunct professor at Washington University. Molly and Michael offered to express their appreciation for all the tuition bills Understanding Business helped pay by working on several supplementary materials for the new edition.