汽车服务与营销英语 版权信息
- ISBN:9787115259752
- 条形码:9787115259752 ; 978-7-115-25975-2
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 所属分类:>>
汽车服务与营销英语 本书特色
黄星编著的《汽车服务与营销英语(高等职业教育汽车专业双证课程培养方案规划教材)》共8个单元,每个单元都围绕汽车服务与营销展开,并尽量能反映一些与岗位紧密结合的实用英语内容。本书既可作为高职高专院校的专业英语教材,也可用作企业培训,还可供相关的教师和学生及技术人员的自学参考。
汽车服务与营销英语 内容简介
本书在内容选择上力求贴近企业,贴近实际,贴近岗位,在教学设计上力求“实用、好用、可用、能用得上”,并做到通俗、易懂、好学、能用。
本书共8个单元,每个单元都围绕汽车服务与营销展开,并尽量能反映一些与岗位紧密结合的实用英语内容。
本书既可作为高职高专院校的专业英语教材,也可用作企业培训,还可供相关的教师和学生及技术人员的自学参考。
汽车服务与营销英语 目录
Unit 1 Introduction to Automobiles 1
Part I. Practical Reading 1
Passage A 1
Notes 3
New Words 3
Phrases and Expressions 4
Passage B 5
New Words 6
Phrases and Expressions 7
Part II. Put in Use 10
Part III. Simulated Writing 12
Part IV. Speaking and Listening 13
Speaking 13
Listening 14
Part V. Translation 15
Part VI. Career Salon 15
Unit 2 How to Become a Salesman 17
Part I. Practical Reading 17
Passage A 17
Notes 19
New Words 19
Phrases and Expressions 19
Passage B 20
New Words 22
Phrases and Expressions 23
Part II. Put in Use 25
Part III. Simulated Writing 26
Part IV. Speaking and Listening 27
Speaking 27
Listening 29
Part V. Translation 29
Part VI. Career Salon 30
Unit 3 Introduction to Car Dealer & Service Manager 31
Part I. Practical Reading 31
Passage A 31
Notes 33
New Words 33
Phrases and Expressions 34
Passage B 35
New Words 36
Phrases and Expressions 37
Part II. Put in Use 39
Part III. Simulated Writing 40
Part IV. Speaking and Listening 41
Speaking 41
Listening 43
Part V. Translation 43
Part VI. Career Salon 44
Unit 4 Introduction to Sales Training 46
Part I. Practical Reading 46
Passage A 46
Notes 47
New Words 48
Phrases and Expressions 48
Passage B 49
New Words 50
Phrases and Expressions 51
Part II. Put in Use 53
Part III. Simulated Writing 55
Part IV. Speaking and Listening 56
Speaking 56
Listening 58
Part V. Translation 58
Part VI. Career Salon 59
Unit 5 Introduction to Auto Insurance 61
Part I. Practical Reading 61
Passage A 61
Notes 62
New Words 62
Phrases and Expressions 63
Passage B 64
New Words 65
Phrases and Expressions 65
Part II. Put in Use 68
Part III. Simulated Writing 69
Part IV. Speaking and Listening 70
Speaking 70
Listening 71
Part V. Translation 72
Part VI. Career Salon 72
Unit 6 Introduction to Automobile Estimate 74
Part I. Practical Reading 74
Passage A 74
Notes 75
New Words 75
Phrases and Expressions 76
Passage B 77
New Words 78
Phrases and Expressions 79
Part II. Put in Use 81
Part III. Simulated Writing 82
Part IV. Speaking and Listening 83
Speaking 83
Listening 85
Part V. Translation 86
Part VI. Career Salon 86
Unit 7 Automobile Maintenance and Repair 88
Part I. Practical Reading 88
Passage A 88
Notes 90
New Words 91
Phrases and Expressions 92
Passage B 93
New Words 94
Phrases and Expressions 95
Part II. Put in Use 97
Part III. Simulated Writing 99
Part IV. Speaking and Lisenting 100
Speaking 100
Listening 101
Part V. Translation 102
Part VI. Career Salon 103
Unit 8 Role and Duty of a Receptionist 105
Part I. Practical Reading 105
Passage A 105
Notes 106
New Words 106
Phrases and Expressions 107
Passage B 108
New Words 109
Phrases and Expressions 109
Part II. Put in Use 112
Part III. Simulated Writing 114
Part IV. Speaking and Listening 115
Speaking 115
Listening 117
Part V. Translation 118
Part VI. Career Salon 118
附录1 Glossary 120
附录2 Phrases and Expressions 130
附录3 课文译文及翻译答案 137
展开全部
汽车服务与营销英语 作者简介
黄星,男,教授,大学本科,长春汽车工业高等专科学校外语教研中心主任,吉林省教学名师。研究方向:语言教学、ESP教学研究、语言测试。
从教以来,出版译著两本,参编字典一部,发表省级以上论文三十余篇,主编、参编教材二十多部,主持省级以上科研课题12项,获得省级以上科研立项二等奖四项,三等奖两项,优秀奖多项。
目前担任的社会职务:教育部高等学校高职高专英语类专业教学指导委员会分会委员,中国职业技术教育委员会教学工作委员会高职英语教学研究会副主任,吉林省大学外语学会副秘书长兼高职高专分会副会长。