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国际经贸英语

作者：张洪岩

出版社：暨南大学出版社出版时间：2010-06-01

开本： 16开 页数： 225页

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国际经贸英语版权信息

ISBN：9787811355567
条形码：9787811355567 ; 978-7-81135-556-7
装帧：暂无
册数：暂无
重量：暂无
所属分类：
外语
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行业/职业英语
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外贸英语

国际经贸英语目录

Part One Asia and OceaniaChapter 1 East AsiaChapter 2 Southeast AsiaChapter 3 South AsiaChapter 4 West AsiaChapter 5 OceaniaChapter 6 APECPart Two AmericasChapter 1 North AmericaChapter 2 US Financial CrisisChapter 3 CanadaChapter 4 South AmericaPart Three EuropeChapter 1 South EuropeChapter 2 West EuropeChapter 3 Middle EuropeChapter 4 N0nh EuropeChapter 5 East EuropeChapter 6 European UnionPart Four MricaChapter 1 North AfricaChapter 2 East AfricaChapter 3 The West and Cenal AfricaChapter 4 South AfricaChapter 5 China and AfricaChapter 6 African BusinessPart Five WTOChapter 1 WTO··Chapter 2 PrinciplesChapter 3 WTO and ChinaChapter 4 WTO and USChapter 5 WTO and EUPart Six International MarketingChapter 1 IntroductionChapter 2 Marketing StrategyChapter 3 Cases of International MarketingPart Seven Multinational ManagementChapter 1 Corporate Social ResponsibilityChapter 2 Approach to ManagingChapter 3 Cases of Multinational ManagementPart Eight Economic GlobalizationChapter 1 Economic Integration and GlobalizationChapter 2 Dimensions of GlobalizationChapter 3 Institutional ArrangementsChapter 4 External Economic Growth in China

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国际经贸英语节选

《国际经贸英语》是专门为国际经济与贸易及财经类其他专业高年级学生开设的专业必修课。本课程的教学目标是：通过教学与实践，使学生广泛接触大量真实的财经英语原文，系统地学习、掌握国际经济与贸易有关的英语词汇，提高阅读理解能力；熟练地用英语解说当今世界国际经贸活动中发生的重要事件与国际经贸基础知识；成为精通国际经贸英语的实用型专业人才。为此，我们编写了《国际经贸英语》作为大学高年级的专业英语教材。其*大特点是：内容新颖、翔实，结构合理、清晰，为海内外学生提供了优质的、集知识性和趣味性为一体的经贸素材，使学生在英语学习中对国际经济与贸易知识有一个总体的认识。具体而言，本教材向学生介绍了亚洲、欧洲、美洲、非洲等地区有关的经贸信息以及世界贸易组织的一些基本情况，同时也介绍了一些跨国公司的营销管理知识，使学生较为全面地了解国际经贸活动的背景知识、国际营销和管理的基本概念和成功案例。

国际经贸英语相关资料

插图：China is now an important trade power.China initiated economic reforms in 1978，when it endeavoured to change from the centrally planned economic system of the Soviet system，to one based on a market economy.China is now pursuing a“socialist market economy”，with the State still playing an important role in the economy，which is developing into a full-fledged market economy.Despite the remaining state role，the economy bears all the major features of any other market economy，such as free competition and the market interplay between supply and demand.The socialist percentage（state-owned portion）is reducing through restructuring capital ownership while the percentage ownership of private and foreign capital is constantly increasing.China’s legislation has closely followed the practice of a market economy.In 1993.the 8“National People'S Congress（NPC）amended the national constitution to emphasize the importance of a private economy and stipulate that China pursues a socialist market economy.During 1993-2003，the basic laws regulating the market economy were formulated.The most important law protecting private property is about to be adopted in the 10”NPC Session.The socialist market economy has boosted the Chinese economy and revitalized it.The Chinese economy has developed quickly，with a 9.4 percent annual GDP growth rate.Table 1 shows the progress made in recent years.In recent years，based on this economic growth，China has also achieved unprecedented process in foreign trade and in attracting foreign investment.Using 2004 as an example，trade volume scored$1，154.74 billion，an increase of 35.7 percent since 2003.

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