¹ú¼ÊÉÌÎñÓ¢Óï

unit one international business

1.1 what is international business£¿

1.2 the scope of international business activities

1.3 commercial risk

1.4 commercial credit

1.5 international business management

1.6 a brief introduction to wto

exercises

unit two international trade

2.1 introduction

2.2 business preparatory work

2.3 business negotiation and establishment of contract

2.4 export and import documentation

2.5 the performance of an export contract

exercises

unit three business negotiation

3.1 overview of business negotiation

3.2 the principles of business negotiation

3.3 preparation for negotiation

3.4 general procedures in business negotiation

3.5 negotiation strategies and tactics

3.6 language for negotiation

3.7 cultural influence on negotiation

exercises

unit four international trade terms

4 .1 definition of international trade terms

4 .2 the role of international trade terms

4 .3 international rules and practices on trade terms

4 .4 ways to select a price trade

exercises

unit five pricing principles

5.1 how to determine the price for imports and exports£¿

5.2 selection of money of account

5.3 commission and discount

5.4 pricing strategies and the clause of price

exercises

unit six international transportation

6.1 major modes and the choice of mode

6.2 major shipping document¡ª¡ªbiu of lading

6.3 other shipping documents

6.4 perils and losses

6.5 marine insurance clauses

6.6 ocean marine cargo clause of cic

6.7 import and export cargo insurance practices in china

6.8 shipping clause and insurance clause in the sales contract"

exercises

unit seven marketing

7.1 what is marketing£¿

7.2 marketing orientations

7.3 the nature of marketing

7.4 domestic marketing and international marketing

7.5 the marketing mix

7.6 marketing environment

7.7 market

7.8 marketing strategy

7.9 marketing research

7.10 understanding consumer behaviour

exercises

unit eight payment tools in international settlement

8.1 introduction

8.2 credit instrument¡ª¡ªbill of exchange

8.3 credit instruments¡ª¡ªpromissory note and cheque

8.4 documents¡ª¡ªdocumentary bill£¬ commercial invoice£¬ packinglist and insurance policy

exercises

unit nine payment methods in international settlement

9.1 introduction

9.2 remittance

9.3 collection

9.4 international factoring and forfeiting

9.5 letter of credit

9.6 letter of guarantee and stand-by credit

exercises

unit ten business letters

10.1 establishing business relations

10.2 inquiry letter

10.3 offers£¬ counter-offers and declining offers

10.4 order and order acceptance

10.5 complaints and claims

exercises

references