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商务英语听说教程(学生用书)

商务英语听说教程(学生用书)

作者:伍巧芳
出版社:北京大学出版社出版时间:2010-04-01
开本: 16开 页数: 115
本类榜单:外语销量榜
中 图 价:¥10.2(7.3折) 定价  ¥14.0 登录后可看到会员价
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商务英语听说教程(学生用书) 版权信息

商务英语听说教程(学生用书) 本书特色

《商务英语听说教程(学生用书)》:21世纪商务英语系列教材

商务英语听说教程(学生用书) 内容简介

《商务英语听说教程》是一本为高等学校全日制本专科生编写的商务英语教材,也可以作为高等学校夜大、函大的听说教材。本书为上海市教委专项学科建设项目之一“法商外语教学论”中的一个子项目。
  本书共12单元,每单元都涉及一个商务活动主题,其中的听力练习和口语活动均围绕该主题进行。本教材的特色主要表现在以下几个方面:
  ·本教材将真实的商务活动与英语教学充分融为一体。
  ·将角色扮演和案例学习等体验式学习引入课堂。
  ·教学设计严谨,为体验式学习打好基础。

商务英语听说教程(学生用书) 目录

unit 1 corporate culture
 part a getting started
 part b listening tasks
  listening 1: about management worldwide ltd.
  listening 2: about ikea
  listening 3: about ikea (continued)
  listening 4: briefing on some companies' corporate culture
 part c video clip
 part d home listening: the new ge corporate culture
unit 2 interview
 part a getting started
 part b listening tasks
  listening 1: dialogue 1
  listening 2: dialogue 2
  listening 3: passage-making a good impression
 part c video clip
 part d home listening: getting an interview
unit 3 job and career
 part a getting started
 part b listening tasks
  listening 1: why they like their jobs
  listening 2: how they view their jobs
 part c video clip
 part d home listening: what i like about my job
unit 4 entrepreneurs
 part a getting started
 part b listening tasks
  listening 1: what do you need to be an entrepreneur?
  listening 2: emerging market pioneer--jack ma
 part c video clip
 part d home listening: a radio interview
unit 5 making arrangements
 part a getting started
 part b listening tasks
  listening 1: arranging a conference
  listening 2: confirming conference arrangements
  listening 3: arranging for a business trip
 part c video clip
 part d home listening: asad's schedule
unit 6 business traveling
 part a getting started
 part b listening tasks
  listening 1: security check; major responsibility of a secretary
  listening 2: checking in to a hotel
  listening 3: attending a trade show
 part c video clip
 part d home listening: welcoming visitors
unit 7 business visit and entertainment
 part a getting started
 part b listening tasks
  listening 1: booking tickets
  listening 2: arranging a visit
  listening 3: first visit
 part c video clip
 part d home listening: business meals and dining out
unit 8 business meetings
 part a getting started
 part b listening tasks
  listening 1: a meeting on cutting the budget
  listening 2: arrangement of a sales conference
  listening 3: a conference on carrying out a new plan
 part c video clip
 part d home listening: a meeting on solving problems
unit 9 presentation
 part a getting started
 part b listening tasks
  listening 1: product presentation
  listening 2: first day at jpc
 part c video clip
 part d home listening: business knowledge
unit 10 business negotiations
 part a getting started
 part b listening tasks
  listening 1: negotiation: getting started
  listening 2: negotiation: bargaining
  listening 3: negotiation: closing the deal
 part c video clip: "i quit" position in negotiations
 part d home listening: an interview: negotiation strategy
unit 11 advertising and marketing
 part a getting started
 part b listening tasks
  listening 1: analyzing techniques of advertising
  listening 2: how mcdonald's revolutionized marketing 30 years ago
 part c video clip
 part d home listening: reebok launches ad campaign
unit 12 solving problems
 part a getting started
 part b listening tasks
  listening 1: delivery problem
  listening 2: settling claims
  listening 3: negotiation tips
 part c video clip
 part d home listening: interview with an negotiation expert
references
展开全部

商务英语听说教程(学生用书) 节选

《商务英语听说教程》是一本为高等学校全日制本专科生编写的商务英语教材,也可以作为高等学校夜大、函大的听说教材。《商务英语听说教程(学生用书)》为上海市教委专项学科建设项目之一“法商外语教学论”中的一个子项目。《商务英语听说教程(学生用书)》共12单元,每单元都涉及一个商务活动主题,其中的听力练习和口语活动均围绕该主题进行。本教材的特色主要表现在以下几个方面:本教材将真实的商务活动与英语教学充分融为一体。将角色扮演和案例学习等体验式学习引入课堂。教学设计严谨,为体验式学习打好基础。

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