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电子商务英语 版权信息
- ISBN：9787301053645
- 条形码：9787301053645 ; 978-7-301-05364-5
- 装帧：暂无
- 册数：暂无
- 重量：暂无
- 所属分类：>>
电子商务英语 本书特色
《电子商务英语》：全国高等院校电子商务系列实用规划教材。
电子商务英语 内容简介
本书精选40篇电子商务英语阅读材料，旨在提高学生的阅读与写作能力，拓宽学生的知识面，使其理解并掌握电子商务的基本概念、原理及发展趋势，从而促进学生外语技能与专业知识的全面发展。
本书共分10个单元。每个单元涉及电子商务的一个主题，主要包括电子商务的基本概念、电子市场的基本架构、b2c电子商务、b2b电子商务、电子商务中的客户行为及客户服务、电子商务的技术架构、移动商务的发展、电子营销、电子商务中的支付体系以及电子商务涉及的法律道德问题。每个单元以阅读训练为主，并提供科技英语翻译及写作技巧点拨，以帮助学生在提高阅读能力的同时，加强写作能力的训练。
本书可作为高等院校电子商务及相关专业本科生与研究生的教材，也可供读者自学使用。
电子商务英语 目录
unit 1 brief introduction to e-commerce
text
the emergence of e-commerce
supplementary reading 1
e-commerce in china
supplementary reading 2
amazon--before and after
supplementary reading 3
should e-commerce be taxed like any other commerce
参考译文
unit 2 e-commerce market mechanism
text
electronic marketplaces
supplementary reading 1 ebay--the juggernaut of e-marketplaces
supplementary reading 2
collaborative commerce--the next big trend in partnering
supplementary reading 3
making the web just another venue for trade-shows
参考译文
unit 3 business-to-customer e-commerce
text
yesterday, today and tomorrow of b2c e-commerce
supplementary reading 1
b2b vs b2c--more than just a letter
supplementary reading 2
faq for b2c
supplementary reading 3
what is the difference between b2c and b2b
参考译文
unit 4 business-to-business e-commerce
text
business-to-business e-commerce
supplementary reading 1 b2b marketing strategies
supplementary reading 2 e-commerce procurement management
supplementary reading 3
research on partner-choosing and web services for b2b e-commerce in virtual enterprises
参考译文
unit 5 consumer behavior and customer services in e-commerce
text
customer behavior affects e-commerce competitiveness
supplementary reading 1
e-commerce report: technology that promises to analyze sales data more simply and quickly could alter customer interactions
supplementary reading 2
improving customer experience:usability testing is not enough
supplementary reading 3
five myths in e-commerce about personalization
参考译文
unit 6 technical infrastructure of e-commerce
text
database
supplementary reading 1
two technical infrastructures of e-commerce--data management and computer network
supplementary reading 2
intemet
supplementary reading 3
communities in cyberspace
参考译文
unit 7 mobile commerce
text
mobile commerce
supplementary reading 1
m-commerce security challenges and solution
supplementary reading 2
m-commerce at helsana health insurance
supplementary reading 3
m-commerce in china
参考译文
unit 8 online marketing
text
e-marketing
supplementary reading 1
e-marketing strategy and tesco's e-marketing campaign
supplementary reading 2
google and financial crisis
supplementary reading 3
search engine optimization
unit 9 payment system in e-commerce
text
electronic payment
supplementary reading 1
electronic funds transfer
supplementary reading 2
untraceable digital cash, information markets, and blacknet(1)
supplementary reading 3
untraceable digital cash, information markets, and blacknet(2)
参考译文
unit 10 law, ethics in e-commerce
text
computer security
supplementary reading 1 computer virus
supplementary reading 2 the law of the web for businesses
supplementary reading 3 privacy and confidentiality in an e-commerce world
参考译文
key to exercises
references
text
the emergence of e-commerce
supplementary reading 1
e-commerce in china
supplementary reading 2
amazon--before and after
supplementary reading 3
should e-commerce be taxed like any other commerce
参考译文
unit 2 e-commerce market mechanism
text
electronic marketplaces
supplementary reading 1 ebay--the juggernaut of e-marketplaces
supplementary reading 2
collaborative commerce--the next big trend in partnering
supplementary reading 3
making the web just another venue for trade-shows
参考译文
unit 3 business-to-customer e-commerce
text
yesterday, today and tomorrow of b2c e-commerce
supplementary reading 1
b2b vs b2c--more than just a letter
supplementary reading 2
faq for b2c
supplementary reading 3
what is the difference between b2c and b2b
参考译文
unit 4 business-to-business e-commerce
text
business-to-business e-commerce
supplementary reading 1 b2b marketing strategies
supplementary reading 2 e-commerce procurement management
supplementary reading 3
research on partner-choosing and web services for b2b e-commerce in virtual enterprises
参考译文
unit 5 consumer behavior and customer services in e-commerce
text
customer behavior affects e-commerce competitiveness
supplementary reading 1
e-commerce report: technology that promises to analyze sales data more simply and quickly could alter customer interactions
supplementary reading 2
improving customer experience:usability testing is not enough
supplementary reading 3
five myths in e-commerce about personalization
参考译文
unit 6 technical infrastructure of e-commerce
text
database
supplementary reading 1
two technical infrastructures of e-commerce--data management and computer network
supplementary reading 2
intemet
supplementary reading 3
communities in cyberspace
参考译文
unit 7 mobile commerce
text
mobile commerce
supplementary reading 1
m-commerce security challenges and solution
supplementary reading 2
m-commerce at helsana health insurance
supplementary reading 3
m-commerce in china
参考译文
unit 8 online marketing
text
e-marketing
supplementary reading 1
e-marketing strategy and tesco's e-marketing campaign
supplementary reading 2
google and financial crisis
supplementary reading 3
search engine optimization
unit 9 payment system in e-commerce
text
electronic payment
supplementary reading 1
electronic funds transfer
supplementary reading 2
untraceable digital cash, information markets, and blacknet(1)
supplementary reading 3
untraceable digital cash, information markets, and blacknet(2)
参考译文
unit 10 law, ethics in e-commerce
text
computer security
supplementary reading 1 computer virus
supplementary reading 2 the law of the web for businesses
supplementary reading 3 privacy and confidentiality in an e-commerce world
参考译文
key to exercises
references
展开全部
电子商务英语 节选
《电子商务英语》精选40篇电子商务英语阅读材料，旨在提高学生的阅读与写作能力，拓宽学生的知识面，使其理解并掌握电子商务的基本概念、原理及发展趋势，从而促进学生外语技能与专业知识的全面发展。《电子商务英语》共分10个单元。每个单元涉及电子商务的一个主题，主要包括电子商务的基本概念、电子市场的基本架构、B2C电子商务、B2B电子商务、电子商务中的客户行为及客户服务、电子商务的技术架构、移动商务的发展、电子营销、电子商务中的支付体系以及电子商务涉及的法律道德问题。每个单元以阅读训练为主，并提供科技英语翻译及写作技巧点拨，以帮助学生在提高阅读能力的同时，加强写作能力的训练。《电子商务英语》可作为高等院校电子商务及相关专业本科生与研究生的教材，也可供读者自学使用。
电子商务英语 相关资料
电子两务的定义当在连锁书店找不到一本重要的书时，应该怎么办呢？当需要为父母的结婚周年纪念订一束鲜花时，但手机却没电了，还有其他的方法吗？当迷上了一套古董家具，但却因为拍卖场里高昂的价格望而却步时，还有其他的解决办法吗？
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