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外贸英文函电-含光盘 版权信息
- ISBN:9787811228687
- 条形码:9787811228687 ; 978-7-81122-868-7
- 装帧:暂无
- 册数:暂无
- 重量:暂无
- 所属分类:>>
外贸英文函电-含光盘 本书特色
《外贸英文函电》:21世纪高职高专精品教材·经济贸易类
外贸英文函电-含光盘 目录
Task 1 Basic Knowledge Unit 1 Introduction 1.1 Several Important Principles of Good Writing 1.2 The Structure and Layout of a Business Letter Samples Discussion Practice Skill Training Task 2 Preparation of Business Unit 2 Estabishing Business Relations Relevant Knowledge Useful Sentences Specimen Letters 2.1 Importer Writes to the Exporter(1) 2.2 Exporter Writes to the Importer 2.3 Importer Writes to the Exporter(2) Discussion Practice Skill Training Task 3 Negotiation of Business Unit 3 Inquiry Relevant Knowledge Useful Sentences Specimen Letters 3.1 First Inquiry 3.2 Specific Inquiry (1) 3.3 General Inquiry 3.4 Specific Inquiry (2) Discussion Practice Skill Training Unit 4 Offer Relevant Knowledge Useful Sentences Specimen Letters 4.1 Non-firm Offer(1) 4.2 Firm Offer(1) 4.3 Non-firm Offer (2) 4.4 Finn Offer(2) Discussion Practice Skill Training Unit 5 Counter-offer Relevant Knowledge Useful Sentences Specimen Letters 5.1 Counter-offer——Price(1) 5.2 Counter-offer——Payment 5.3 Counter-offer——Price(2) 5.4 Reply to the Counter——Offer 5.5 Counter-offer——Quantity Discussion Practice Skill Training Unit 6 Acceptance Relevant Knowledge Useful Sentences Specimen Letters 6.1 Place an Order (1) 6.2 Confirm Supply 6.3 Send a Contract 6.4 Place an Order (2) Discussion Practice Skill Training Unit 7 Contracts and Agreements Relevant Knowledge Useful Sentences Specimen Letters 7.1 Sales Contract 7.2 Purchase Confirmation 7.3 Exclusive Agency Agreement Discussion Practice Skill Training Task 4 Implementation of Contract Unit 8 Establishing and Amending an L/C Relevant Knowledge Useful Sentences Specimen Letters 8.1 Urge the Establishment of an L/C (1) 8.2 Urge the Establishment of an L/C (2) 8.3 Reply to the above Letter 8.4 Extend the L/C 8.5 Amend the L/C (1) 8.6 Amend the L/C (2) 8.7 Change the Payment Term Discussion Practice Skill Training Unit 9 Chartering Ship and Effecting Shipment Relevant Knowledge Useful Sentences Specimen Letters 9.1 Inquire Freight (1) 9.2 Inquire Freight (2) 9.3 Inquire Freight (3) 9.4 Reply (1) 9.5 Shipping Instruction 9.6 Urging Shipment 9.7 Reply (2) 9.8 Shipping Advice Discussion Practice Skill Training Unit 10 Covering Insurance Relevant Knowledge Useful Sentences Specimen Letters 10.1 Apply for Insurance 10.2 Confirm Having Covered Insurance 10.3 Ask for Additional Insurance 10.4 Insurance Policy Discussion Practice Skill Training Unit 11 Making a Complaint and Claim Relevant Knowledge Useful Sentences Specimen Letters 11.1 Complaint and Claim——Inferior Quality 11.2 Complaint and Claim——Wrong Articles and the Inferior Quality 11.3 Reply Discussion Practice Skill Training Task 5 Other Letters Writing Unit 12 Seeking and Asking to Be an Agent Relevant Knowledge Useful Sentences Specimen Letters 12.1 Seek an Agent 12.2 Reply(l) 12.3 Ask to Be an Agent 12.4 Reply(2) 12.5 Reply(3) Discussion Practice Skill Training Unit 13 Congratulation and Appreciation Letter Relevant Knowledge Useful Sentences Specimen Letters 13.1 Congratulation Letter(1) 13.2 Congratulation Letter(2) 13.3 Appreciation Letter(1) 13.4 Appreciation Letter(2) Discussion Practice Skill Training Unit 14 Promotion and Invitation Letter Relevant Knowledge Useful Sentences Specimen Letters 14.1 Promotion (1) 14.2 Promotion (2) 14.3 Invitation ( 1 ) 14.4 Invitation (2) 14.5 Reply to Invitation Discussion Practice Skill Training Unit 15 Job-application Writing Relevant Knowledge Useful Sentences Specimen Letters 15.1 Cover Letter 15.2 Resume 15.3 Follow-up Letter Discussion Practice Skill Training Task 6 Integrative Writing Skill Training Relevant Knowledge Letter Writing Bibliography
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外贸英文函电-含光盘 节选
《外贸英文函电》包括6个任务共16个项目,主要内容为:基础知识(商务信函的结构、格式),交易的准备阶段(建立业务关系),交易的磋商阶段(询盘、报盘、还盘以及接受),合同的履行阶段(开立和修改信用证、租船订舱和装运、投保、保险与索赔),其他信函写作(寻求代理和请求担任代理、祝贺与感谢信、促销与邀请信、求职信),综合技能训练(从交易的准备、交易的磋商到交易的履行及日常的信函往来)。《外贸英文函电》适用于高职高专国际经济与贸易、商务英语、电子商务、市场营销、工商管理等财经类专业的教学,也可供从事外贸业务活动的从业人员自学或参考用。
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