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Unit 1 Multinational Enterprises
¡¡Text A What Are They
¡¡Text B Honda in North America
Unit 2 Ethics in Business
¡¡Text A Spain Makes a Stand Against Financial Scandals
¡¡Text B Ethics in the lnfosphere
Unit 3 Quality Management Standards Program
Text A The Quality Management System Stand~ds
Text B ISO 9000 System Described and Interpreted for FIS
Unit 4 Technology Transfer
Text A What Is Technology Transfer?
Text B Technology Transfer Program of University of California
Unit 5 Intellectual Property
Text A What Is Intellectual Property or lP7
Text B Mine Games Companies Are Coming Intellectual Property
Unit 6 Joint Ventures
Text A Joint Ventures-Your Unlimited Opportunity
Text B Can ChongqingS$200 Billion Upgrade Shift ChinaS Center of Gravity?
Unit 7 Cargo Insurance
¡¡Text A The Importance of Cargo Insurance
¡¡Text B Rapid Growth in the Chinese Insurance Market
Unit 8 The Banking Firm
Text A The Bank Balance Sheet
Text B What the Banks Must Do
Unit 9 Working Overseas
Text A Global Managers for Global Businesses
Text B Cross¡ªcultural Misinterpretation
Unit 10 Project Management
Text A What Is Project Management?
Text B Project Management Is about Lessons¡ªto¡ªLearn
Unit 11 Chain Store Operation
¡¡Text A Franchising
¡¡Text B A Finger¡ªlickins Good Time in China
Unit12 Giobalization
¡¡Text A Will WalMart Take Over the World?
¡¡Text B Globalization
Unit 13 Acquisition
¡¡Text A What Is Acquisition?
¡¡Text B Merrill Lynch in Japan
Unit 14 The Political Economy of International Trade
¡¡Text A The USS Yuan Rhetoric Carries Trade Risks
¡¡Text B Political Arguments for Government Intervention in International Trade
Unit 15 Public Relations
¡¡Text A A Crisis of Confidence¡ªCEO Nasser Scrambles to Contain the Tire Problem
¡¡Text B Public Relations
Answer Keys
Reference