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电子商务英语教程

出版社:中国水利水电出版社出版时间:2007-07-27
开本: 26cm 页数: 243
本类榜单:外语销量榜
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电子商务英语教程 版权信息

电子商务英语教程 本书特色

《21世纪高等院校规划教材:电子商务英语教程》系统而又全面地介绍了电子商务的基础知识,对其中关键的电子商务术语均给出了注释,针对性、时效性强,注重理论与实际应用相结合。对引导学生和读者积极参加实践活动,将本书的知识转化为一种谋生的手段有极大的帮助和参考价值。

电子商务英语教程 内容简介

本书一本为高等院校、高职高专电子商务专业英语教学而编写的教材。重点介绍电子商务的概念和分类、网络营销、电子支付、在线物流和电子政府等基础知识,此外还介绍了电子商务英语写作技巧等相关知识。
  本书具有选材新颖、原文风格、循序渐进、通俗易懂、图文并茂、在线操作等特点。
  本书既适合电子商务专业的读者,也适合相关专业的读者,还可作为从事商务工作人员的工具书。

电子商务英语教程 目录

Chapter 1 Overview of E-Commerce
Unit 1
  l.l Passage A What is Electronic Commerce?
  1.2 Notesto Passage A
  1.3 Activities
  1.4 Passage B The Evolution of Electronic Commerce
  1.5 Notes to Passage B
  1.6 Activities
  1.7 Basic E-commerce English Writing
  1.8 Related Reading The Basic Technology of E-Commerce--The Internet
  1.9 Work Online
Unit 2
  2.1 Passage A The Social Effect Caused by Electronic Commerce
  2.2 Notesto Passage A
  2.3 Activities
  2.4 Passage B Distinguishing Features of E-Commerce
  2.5 Notesto Passage B
  2.6 Activities
  2.7 Basic E-Commerce English Writing
  2.8 Related Reading The Basic Technology of E-Commerce-Internet Explorer 6 Overview
  2.9 Work Online
Unit 3
  3.1 Passage A The Application Flow of Electronic Commerce
  3.2 Notes to Passage A
  3.3 Activities
  3.4 Passage B Benefits and Problems Caused by Electronic Commerce
  3.5 Notes to Passage B
  3.6 Activities
  3.7 Basic E-Commerce English Writing
  3.8 Related Reading The Basic Technology of E-Commerce-Outlook Express
  3.9 Work Online
  Word Bank 1 (章词汇表1)
Chapter2 Types of E-Commerce
Unit 4
  4.1 PassageA What isB2B?
  4.2 Notesto Passage A
  4.3 Activities
  4.4 Passage B What is B2C ?
  4.5 Notes to Passage B
  4.6 Activities
  4.7 Basic E-Commerce English Writing
  4.8 Related Reading The Basic Technology of E-Commerce-Make Use of E-mail
  4.9 Work Online
Unit 5
  5.1 Passage A How B2B Differs from B2C
  5.2 Notesto Passage A
  5.3 Activities
  5.4 Passage B B2C and Its Customers
  5.5 Notesto Passage B
  5.6 Activities
  5.7 Basic E-Commerce English Writing
  5.8 Related Reading Domain, Web, Website and FTP-Simple Steps to Register a Domain Name
  5.9 Work Online
  Word Bank 2 (章词汇表2)
Chapter 3 Network Marketing
 Unit 6
  6.1 Passage A The Development of Network Marketing
  6.2 Notes to Passage A
  6.3 Activities
  6.4 Passage B Main Strategies of Network Marketing
  6.5 Notesto Passage B
  6.6 Activities
  6.7 Basic E-Commerce English Writing
 ……
Unit 7
 Unit 8
 Unit 9
Chapter 4 E-Payment
 Unit 10
 Unit 11
 Unit 12
 Unit 13
Chapter 5 E-Shopping & Logistics
 Unit 14
 Unit 15
 Unit 16
Chapter 6 E-Government
 Unit 17
 Unit 18
Appendix
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