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物流英语

国家物流师职业资格鉴定培训用书

作者：彭志忠主编

出版社：山东大学出版社出版时间：2005-01-01

开本： 小16开 页数： 218

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版权信息
内容简介
目录

物流英语版权信息

ISBN：7560728480
条形码：9787560728483 ; 978-7-5607-2848-3
装帧：简裝本
册数：暂无
重量：暂无
所属分类：
外语
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行业/职业英语
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商务英语

物流英语内容简介

Thisbookwillprovidemanagersandexecutivesfromallfunctionalareaswiththenecessarybackgroundtomakeinformeddecisionsastheirfirmenterstheeraofelectron-icbusiness.Managersfromestablishedfirmswithlegacysystemswilllearnhowtotransformtheirfirmstobenefitfromtechnologyinvestmentsinthesupplychainarea.theywilllearntoidentifytheorganizationalandprocesschangesthatarenecessarytosuccessfullyimplementthesetechnologies.Executivescanfindtheappropriatetechnolo-gyandarchitcturechoicesthatwillallowtheirfirmstoshiftfocustocustomerneeds,andatthesametimereducetheconstraintsimposedbyhistoricalinvestmentsinphysicalplant,organization,process,andtechnology.Executivesof"young"firmswilllearnhowtoorganizeformaximumscalabilityinordertosupportunexpectedincreasesinde-mand.Manystartupswithpromisingproductlaunchesfailtomakethetransitiontolong-termviability.

物流英语目录

CHAPTERONEINTRODUCTIONTOLOGISTICS
1.DifinitionsandFunctions
2.TheWaysofLogisticsWork
3.Discussion
READINGMATERIALLogisticsDeveoopmentinthe21stCentury
CHAPERTWOPROCUREMENT
1.Definition
2.ApplicationofProcurementSystems
3.ProcurementPlanningandSpecifications
4.Contracting
READINGMATERIALProcurementPlanningandStrategy
CHAPTERTHREEMARKETING
1.Definition
2.QuestionsofMarketing
3.PEST
4.MarketingTechniques
5.MarketResearch
READINGMATERIALCommercialPolicyandPublicRelations
CHAPTERFOURLOGISTICSINFORMATIONMANAGEMENT
1.Definition
2.InformationApplication
3.UseofEDIintheSupplyChain
4.LogisticsNetworking
READINGMATERIALLInternetandChineseLogisticsDevelopment
CHAPTERFIVETRANSPORTATION
1.Definition
2.TypesofTraffic
3.TransportationCharacteristics
4.ModalCharacteristics
5.Terminals,InterchangesandServices
6.IntermodalandCombinedTransportationOperations
7.TransportationPlanningProcess
READINGMATERIALTrafficManagement
CHAPTERSIXWAREHOUSEMANAGEMENT
1.PurposeofWarehouse
2.WarehouseManagement
3.WarehouseCosts
4.WarehouseandStoreProcesses
READINGMATERIALHousekeeping
CHAPTERSEVENSTOCKCONTROL
……
CHAPTEREIGHTLOGISTICDECISION-MAKING
CHAPTERNINELOGISTICS/SUPPLY-CHAINMANAGEMENT
CHAPTERTENMARKETECONOMYSOLUTIONS
CHAPTERELEVENNETWORKECONOMYSOLUTIONSOFSCM
CHAPTERTWELVESELECTINGSUPPLYCHAINSOLUTION
CHAPTERTHIRTEENINTERNATIONALTRADE
CHAPTERFOURTEENLOGISTICSBESTPRACTICES
CHAPTERFIFTEENANALYTICALREPORTONCHINESELOGISTICSMARKETOF2000
APPENDIXOUTLINEOFLOGISTICSENGLISHQUALFYINGEXAMINATION
REFERENCE

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