扫一扫
关注中图网
官方微博
本类五星书更多>
-
>
西班牙语词根宝典
-
>
英语大书虫世界经典名译典藏书系:中国人的精神 (英汉对照)(精选权威版本)
-
>
许渊冲译唐诗三百首:汉文·英语
-
>
四级词汇词根+联想记忆法:乱序版
-
>
The secret garden
-
>
英国文学名篇选注
-
>
许渊冲译千家诗
国际商务英语 版权信息
- ISBN:7801812603
- 条形码:9787801812605 ; 978-7-80181-260-5
- 装帧:简裝本
- 册数:暂无
- 重量:暂无
- 所属分类:>>
国际商务英语 本书特色
.
国际商务英语 内容简介
《国际商务英语》是适用于普通高高院校国际贸易,工商管理,电子商务。财政金融,外贸英语,涉外文秘等专业的商务英语阅读教材。通过学习有关商务活动的语言材料,学生可以熟悉并掌握当代商务理念和国际商务惯例,了解英语国家的社会和商业文化。具体教学要求为:能读懂中等难度的商务英语文章,理解准确率在75%以上;能够翻译一般性商务材料,词汇要求为认知词汇达到7000至8000个单词,其中熟练掌握约5000个单词。
国际商务英语 目录
Unit 1 What is International Business?
Text: The Nature of International Business
Unit 2 Exporting and Importing Procedures
Text: Exporting and Importing Procedures
Unit 3 Documents
Text: International Trade Documentation
Unit 4 Business Organization and WTO
Text: World Trade Organization
Unit 5 Regulations and Trade Barrier
Text: Nontariff Barriers to Trade
Unit 6 E-commerce
Text: E-commerce
Unit 7 Joint Ventures
Text: Joint Ventures
Unit 8 Intellectual Property
Text: Intellectual Property
Unit 9 Marketing and Sales
Text: Marketing Is All Around Us
Unit 10 Accounting
Text: Accounting --The Language of Business
Unit 11 Human Resources Management
Text: Human Resource Management
Unit 12 Intemational Convention
Text: UN Convention on Contracts for the International Sale of Goods
Unit 13 Public Relations and Advertisement
Text: Public Relations
Unit 14 Culture and Communication
Text: Recognize Cultural Differences
Unit 15 Globalization
Text: Is Globalization Slowing Down?
Unit 16 International Taxation
Text: International Taxation
Keys to Exercises
“商务英语阅读”课程教学大纲
参考文献
Text: The Nature of International Business
Unit 2 Exporting and Importing Procedures
Text: Exporting and Importing Procedures
Unit 3 Documents
Text: International Trade Documentation
Unit 4 Business Organization and WTO
Text: World Trade Organization
Unit 5 Regulations and Trade Barrier
Text: Nontariff Barriers to Trade
Unit 6 E-commerce
Text: E-commerce
Unit 7 Joint Ventures
Text: Joint Ventures
Unit 8 Intellectual Property
Text: Intellectual Property
Unit 9 Marketing and Sales
Text: Marketing Is All Around Us
Unit 10 Accounting
Text: Accounting --The Language of Business
Unit 11 Human Resources Management
Text: Human Resource Management
Unit 12 Intemational Convention
Text: UN Convention on Contracts for the International Sale of Goods
Unit 13 Public Relations and Advertisement
Text: Public Relations
Unit 14 Culture and Communication
Text: Recognize Cultural Differences
Unit 15 Globalization
Text: Is Globalization Slowing Down?
Unit 16 International Taxation
Text: International Taxation
Keys to Exercises
“商务英语阅读”课程教学大纲
参考文献
展开全部
书友推荐
- >
罗庸西南联大授课录
罗庸西南联大授课录
¥16.6¥32.0 - >
上帝之肋:男人的真实旅程
上帝之肋:男人的真实旅程
¥30.5¥35.0 - >
巴金-再思录
巴金-再思录
¥14.7¥46.0 - >
自卑与超越
自卑与超越
¥16.7¥39.8 - >
人文阅读与收藏·良友文学丛书:一天的工作
人文阅读与收藏·良友文学丛书:一天的工作
¥16.5¥45.8 - >
诗经-先民的歌唱
诗经-先民的歌唱
¥18.7¥39.8 - >
罗曼·罗兰读书随笔-精装
罗曼·罗兰读书随笔-精装
¥17.4¥58.0 - >
中国历史的瞬间
中国历史的瞬间
¥16.7¥38.0
本类畅销
-
4.23文创礼盒A款--“作家言我精神状态”
¥42.3¥206 -
4.23文创礼盒B款--“作家言我精神状态”
¥42.3¥206 -
一句顶一万句 (印签版)
¥40.4¥68 -
百年书评史散论
¥14.9¥38 -
1980年代:小说六记
¥52.8¥69 -
中图网经典初版本封面-“老人与海”冰箱贴
¥20¥40